Based on our insights, the client gained detailed insights on the market demographics and competitive scenario. They also developed a detailed understanding of attractiveness of market opportunities for their product offerings.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...