Market Intelligence Assessment: Helping a Leading Transportation Industry Client to Establish their Presence in APAC

July 12, 2018

The dynamic nature of the market and consumers’ demands along with changing business models pose a major challenge in streamlining business processes in the transportation industry.

In today’s global scenario, the transportation industry plays a vital role in facilitating trade and ensuring the success of business operations. But in the struggle to ensure optimum outcomes, players in the transportation industry face challenges in processing enormous amounts of data, cutting down transportation costs, offering personalized services, and complying with regulations.

Also, owing to the incessant changes in the market landscape, there is a constant shift in the ensuing challenges as well. Therefore, to gain a competitive advantage, transportation industry players will have to ensure that they stay abreast of the changes and take anticipatory Request Proposalmeasures to ward off challenges that haunt the transportation industry.

The Business Challenge

  • The client: A leading transportation industry player

To establish their market presence by capturing new market opportunities, a leading transportation industry firm approached Infiniti Research to help them conduct an in-depth market assessment. The client was looking at establishing their market presence in APAC. Also, with the help of Infiniti’s unparalleled market intelligence solutions, the transportation client wanted to gain insights into the new market segments, market size, investment potential, and it’s ability to attract investors.

How Can Our Market Intelligence Solutions Help Players in the Transportation Industry?

“Market intelligence is the collective process of gathering and analyzing market information, relevant to a company’s external environment.”

The transportation industry is one of the most challenging industries in the world. That being said, companies looking to enhance their growth potential in a profitable manner will have to make more astute and strategic decisions than ever before.

However, for all the turmoil facing the transportation industry, the dynamic nature of market trends will create unparalleled opportunities to enter new market segments and enable existing players to re-define their business models. This also means that transportation industry players will witness an opportune moment to distinguish themselves and develop strategies to outperform market expectations. Infiniti’s market intelligence solutions act as a guiding light that enables organizations to make acute business decisions to drive growth.

Summary of Our Market Intelligence Engagement

Transportation industry

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Client’s Journey

The solutions offered by Infiniti’s market intelligence experts enabled the transportation industry client to gain detailed insights into the most profitable market segments. It also enabled the client to gain a detailed understanding of the best ways to establish their market presence in their region of interest- ‘APAC’. Our market intelligence solution also assisted the client to think strategically about establishing their market presence and conceptualize the strategy to gain a stronger foothold in the region.

The market intelligence experts at Infiniti conducted a detailed market research to help the client gain a better understanding of the market landscape. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the transportation industry.

Solution Benefits and the Business Impact

Using a combination of dedicated tools and appropriate business models, the market intelligence experts at Infiniti helped the client cut through the noise to gain relevant market insights. Conducting a market intelligence assessment also enabled the transportation industry client to implement sustainable solutions and introduce breakthrough innovations in their business units across APAC.

The Future

Given the volume of market data available today, it is indeed a great challenge to gain comprehensive market insights about the target markets, competitor landscape, and client data. Transportation industry players also face several such issues related to market expansion. Therefore, players in the transportation sector will have to constantly keep a check on new market opportunities and stay prepared to face growing competition. 

However, the difficulty to compete with market players with advanced skillsets have necessitated the need to maintain competitiveness amidst the growing challenges. This is, in turn, compelling transportation industry firms to invest in market intelligence to stay abreast of the changes in the market landscape.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation industry.

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