Market Entry Advisory: How Infiniti Research Assisted a Leading Chemicals Supplier Identify the Best Approach to Enter the European Market

August 7, 2017

In today’s competitive business scenario, businesses are accelerating at a fast pace with no limitations. They are planning to break stereotypes of not being confined to a particular region and are investing heavily in expansion strategies to showcase their products. In order to enter a new market, businesses need to understand the drawbacks affiliated with product entry such as the competitors, distributors, and compliance regulations. To help companies successfully establish themselves in new and niche segments, market entry strategy plays a pivotal role. Market entry advisory helps the company gauge information relevant to the company’s markets, determine market opportunity, market penetration strategy, and market development metrics. In the case of a chemical supplier, effective market entry advisory solutions will help the company devise new strategies to enhance the overall decision-making process.


Infiniti’s experts have more than 13 years of experience in helping clients deploy robust strategies in terms of market size calculations, competitor analysis, substitute product analysis, and market growth predictions. Infiniti’s market entry strategy experts also help the client allocate adequate resources and analyze customers’ buying patterns in a seamless manner.

The Business Challenge

Like all other suppliers, a global chemical supplier specializing in manufacturing specialty chemicals wanted to evaluate the market potential for their products in Europe. The client wanted to analyze the market potential and identify and evaluate the main opportunities in the market space. Additionally, the chemical supplier was also facing difficulty in understanding the products in terms of positioning, revenue scores, geography, and channels. As a result, the chemical supplier wanted to devise an effective strategy and business case.

Our Research Methodology

Market advisory

To help the client devise an effective strategy, Infiniti’s market entry experts followed a comprehensive two-step research methodology, comprising of interviews and discussions with leading market stakeholders and product users. As a part of the secondary research, Infiniti’s market entry strategy experts also collated information from proprietary resources such as company publications, industry forums, journals, and news aggregators.

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Our Market Entry Strategy Helped the Client

  • Gain a detailed analysis of the European market for chemical supply
  • Analyze the client’s main competitors in terms of product range, commercial network, service, and pricing strategy
  • Determine long term corporate plans and formulate strategies to maximize the ROI
  • Present alternative brand positioning with special emphasize on commercial strategy and manufacturing strategy
  • Assess the product portfolio and pricing strategy for different market entry positioning

Benefits of Our Integrated Approach

In just eight weeks, the chemical supplier was able to gauge information on the competitors and their product positioning strategies. The client was also able to develop a robust strategy and evaluate its product portfolio across different market segments.

A must-read case study for strategy experts and decision makers looking to develop an effective strategy for the chemical landscape.


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Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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