Market Assessment Study Helps a Fleet Management Company Enter Emerging Markets

July 30, 2017

Globally, with the recent increase in fleet management service providers, enterprises have started carrying out logistical and transportation functions in an agile and seamless manner. Consequently, enterprises are becoming increasingly reliant on effective fleet management services to track and maintain their vehicles in a cost-effective, quick, and accessible way. Moreover, reduced overall running costs, enhanced safety, and optimized fleet operations are some of the other benefits offered by fleet management service providers. Effective and real-time monitoring of fleet management also helps the organization to further eliminate the risks associated with staff cost and operations.

With years of expertise in carrying out effective market assessment studies for a wide array of industries, Infiniti provides effective solutions for the fleet management market in terms of the connectivity technology, service, the key factors influencing the market’s growth. The market assessment studies carried out by Infiniti also offer detailed information regarding the growth trends, future prospects, and challenges faced by the stakeholders in the target market.

The Business Challenge

A global conglomerate in fleet management services was facing challenges evaluating and entering emerging markets and benchmark their strengths. The client was also facing challenges understanding the future of new disruptive markets and lacked sufficient data to make informed decisions. In addition, the client also wanted to analyze multiple business scenarios built on many variables.

Our Research Methodology

To gain strategic insights into the fleet management market, our market assessment experts followed a blended approach, comprising of email/phone based invites, reminders, and telephone surveys, followed by data analysis and insight development. Also, our market assessment experts leveraged the use of agent-based modeling and artificial intelligence techniques to analyze data, evaluate scenarios, and develop effective market entry strategies.

Fleet management

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Our Solution Helped the Client

  • Conduct a robust evaluation of the target market and all its key variables
  • Analyze the penetration levels of fleet management services among the target regions
  • Identify the potential competitors and their business strategies
  • Formulate smart operating models and focus on costs

Benefits of Our Integrated Approach

In a period of six weeks, Infiniti’s market assessment experts were able to gauge information on fleet management in terms of competitors, potential drivers, and planned positioning. The engagement also helped the client track and analyze competitive developments such as recent mergers and acquisitions, new product developments, and aftermarket scenario.

A must-read market analysis case study for strategy experts and decision makers looking to assess the market landscape for fleet management.


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Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

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