Product Launch Study for Diesel and Lubricants

August 29, 2016
Business Challenge
A leading petroleum product firm wanted market advisory and recommendations for the product launch of a new product in Canada.
Prior to the launch of its diesel and lubricant products in Canada, the client wanted to understand the potential for success in the new market, and also wanted insights on the best product positioning for greater success.
We conducted a detailed market assessment, including market structure, product positioning strategies, situation assessment, and critical success factors, to identify high potential growth segments for the client and the right time for market entry.
We delivered recommendations to the client on market entry planning, including recommendations for SCM, shipment and route optimization, potential partners and partnership structuring, based on which it was able to successfully launch its products in the region.

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