We delivered recommendations to the client on market entry planning, including recommendations for SCM, shipment and route optimization, potential partners and partnership structuring, based on which it was able to successfully launch its products in the region.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...