Competitive Analysis of Sports Nutrition Product Manufacturers

August 29, 2016
Business Challenge
A sports nutrition products vitamins manufacturer wanted to improve its market growth by benchmarking strategies against leading market player.
The client wanted to understand the competitive landscape and benchmark against the competitors’ business models, key strategies, R&D environment, investment strategies, distribution and sales models.
We developed an evaluation matrix to map and benchmark the client’s strategies against its competitors. Key parameters studied were  offerings, strategic moves, opportunity areas and industry best practices in market access space for key players.
The sports nutrition products manufacturer was able to fine tune its strategies, and identify critical success parameters in order to re-build its sales and distribution models to address the customer needs and position itself.

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