The sports nutrition products manufacturer was able to fine tune its strategies, and identify critical success parameters in order to re-build its sales and distribution models to address the customer needs and position itself.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...