Global Engineering Firm Benefits from Competitive Intelligence

June 19, 2017

A competitive intelligence study of the refrigeration and energy market helps assess the competition in the market across the pharmaceutical, supply chain, food processing, chemicals, and oil and gas industries. Industrial refrigeration system comprises of electrical and mechanical components such as compressors, heat exchangers, evaporators, and racks. Some of the key factors fueling the growth of the refrigeration market include increased demand for cooling systems with improved energy efficiency, better temperature stability, and agility in functioning.

Although, the adoption of industrial refrigeration is witnessing exponential growth, the market is subjected to several challenges. Stringent regulation on the use of hydrofluorocarbons and growing environmental concerns are some of the factors hindering the growth of the market. To analyze the competitive landscape, Infiniti’s industry experts carried out a deep-dive assessment of the refrigeration and energy market in terms of the segmentation, growth potential, and the challenges.

The Business Challenge

A manufacturing company based out of Denmark wanted to understand the market landscape of refrigeration and energy in terms of market structure, key competitors, growth drivers, vendors, channels, and customer segments. Without a comprehensive understanding of the market landscape, the client was unable to assess and enter new markets and enhance their offerings. As a part of the competitive intelligence study, the client wanted to identify the penetration of refrigeration and energy markets across specific African countries.

Our Research Methodology

To gain an in-depth understanding on the market size and the key competitors, our market intelligence experts carried out extensive primary and secondary research. The information compiled from interviews and discussions conducted with market leading business executives, industry experts, manufacturers, buyers, purchasers, consultants, analysts, and members of trade associations. Also, the research comprised information derived from proprietary databases such as company publications, case studies, journals/magazines, news aggregators, and industry forums.

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Our Solution Helped the Client:

  • Identify the key market players for each segment under focus
  • With highlights on the sales, marketing, and local sourcing strategies of the key competitors
  • Develop a robust and defendable prototype market sizing model

Benefits of Our Integrated Approach

After a detailed analysis into the market landscape, the client was able to identify their competitors in the market and make strategic decisions to increase their product portfolio across the target regions. Also, the competitive intelligence study brought into limelight the facts, figures, and forecasts covering the major and niche players in the market. In a span of four weeks, the client gained a better understanding of the market segmentations in terms of wholesale, distributor, and DIY.

A must-read case study for strategy experts and decision makers looking to gain strategic insights into the energy and refrigeration market.


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