Business Challenge: A leading plastic company wanted to understanding the performance of its competitors and assess their growth strategies
Situation
The plastic company wanted to gain insights on how its competitors are performing and assess their key strategies specific to their product segmentation, positioning and marketing efforts.
Approach
We conducted in-depth primary and secondary research to understand the financial positioning of the competitors to understand their performance levels and did an assessment of their current and future strategies.
Impact
The client was able to streamline their approach based on the insights we provided specific to major profitable segments of the competitors and their segment specific marketing and sales strategies.
