Situation: A leading beverage company wanted to understand & benchmark its advertisement spend against that of its competitors and assess their share of advertisement in the target market.
Business Challenge: A leading beverage company wanted to develop an effective advertising strategy for its products by benchmarking against strategies of key competitors.
Approach
We provided a dashboard based solution for effectively analyzing the share of voice, advertisement spend and price points and to monitor and assess the trending information to analyze current activity and planned future spending trends.
Impact
The client was able to re-visit their advertising budget and develop strategies to enhance their SOV in the target market, based on the understanding of competitors activities.
The client was able to re-visit their advertising budget and develop strategies to enhance their SOV in the target market, based on the understanding of competitors activities.
