The old phrase ‘caveat venditor’ (meaning let the seller beware) is being taken seriously by modern businesses that want to thrive in today’s extremely competitive marketplace. Customer care and satisfaction have now become the cornerstone for gauging success in business. Customer care, which typically includes the call center as well as online and self-service channels, plays an integral role in a company. As the natural owner of a large part of the customer journey, customer care can provide invaluable insights by helping businesses identify pain points, define journeys, and spur collaboration across functions. Additionally, having a good customer experience strategy is a great tool to have an upper hand in the market and build better goodwill for your brand.
Why Your Market Intelligence Can Be Distinctly Richer When Seasoned with Employee Insights
Written By: Vishesh Kumar, Associate Vice President at Infiniti Research Employee insights can pack more punch into market intelligence than you’d expect: Admittedly, not every employee is an internal entrepreneur or feels motivated to don that cap. However, every...