THOUGHTS

How Creating an Unparalleled Employee Experience Enables Successful Business Transformation

Sep 18, 2019

Employees who are confident and well-prepared are integral to fueling business transformations. Several top organizations are investing heavily into employee intelligence capabilities that give a better understanding of employee experience and expectations and the gaps in catering to them effectively. An employee journey becomes fruitful only when the organization is successful in providing a unique and valuable employee experience. As employees are crucial to executing business transformations smoothly, it will become extremely difficult for a business to succeed in its ambitions unless its employees feel invested. They do better when they are rewarded for experimenting, envision their place in the firm’s future, and can ask questions. Moreover, helping employees understand and realize their full potential can equip an organization with the talent and elasticity to succeed in a rapidly transforming world.

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What is employee experience?

Employee experience (EX) is the new competitive frontier for agile organizations that have realized that it is no longer enough to make customer experience (CX) a corporate priority. EX encompasses everything that an employee experiences in his or her related to the organization. This can range from their first contact as potential recruit to the end of employment tenure with the company. It is often influenced by the company’s physical workspace, the work-life balance, and technology that enables greater productivity.

Why is employee experience important?

Companies that invest in employee experience enjoy the employee experience advantage. So why is employee intelligence so important? Several workforce factors have contributed to the rising importance of employee intelligence in organizations. Across industries, there is a prevalent war for talent. As such, it is becoming harder than ever for employers to attract and retain talent. A superior employee experience management can give employers a competitive advantage in attracting recruits and engaging them in ways that encourage them to stay with the organization. Moreover, due to the widespread use of the internet and social media, organizations can no longer hide behind employer branding campaigns or rely on skillful recruiters to position themselves among recruits.

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How to improve employee experience

Use employee journey mapping

Employee journey maps show the various stages an employee goes through in their time with a company. With this data, companies can easily identify pain points and critical moments where employee feedback and action is required to bridge the gaps in the current and desired state.

Refine internal communication

The role of the internal communications team is much more than merely disseminating company information. They play an important part in fostering a sense of community, encourage employees to work together for a common goal, and create a cohesive company culture. This promotes employees to become brand advocates for the company.

Provide manager training

Personal relationship plays a major role in fostering a better employee experience. This is especially true in the case of relationships shared by the employee and their superiors. When managers are unclear as to how they can better motivate or communicate with their employees, it causes a loss of productivity and eventually ends with the employee finding another job. Manager training should teach delegation, interpersonal skills, time management, goal-setting, and effective ways to give feedback.

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