One of the United States largest oil industry client wanted to shift from a geocentric model to a global model to improve performance. However, this presented various logistics and operational challenges. Infiniti’s market intelligence solution helped the oil sector client to shift one of its major divisions from a geocentric model to a globally centralized functional model to improve performance.
Business Challenges Faced
A global oil company wanted to shift one of its major divisions from a geocentric model to a globally centralized functional model to improve performance. However, the decentralized organizational structure made it difficult for the client to achieve these objectives. The oil industry client, therefore, wanted to improve capital efficiency through increased standardization in the development process, better allocate scarce capabilities, and address the shortage of skilled workforce. Besides, the client wanted to improve best practice sharing, deepen operational expertise, and raise safety standards across the organization. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.
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Our Integrated Approach
As a part of the market intelligence solution, the experts at Infiniti Research helped the oil industry client in developing a central organization template, creating and iterating business unit organization design, and mapping existing roles to a new organization. Our experts also helped the oil industry client to plan towards the implementation of a new organization, which involved project management of change management program and risk management and assurance.
In addition to this, experts at Infiniti Research helped the oil industry client to establish a broad-base frontline mobilization, build a robust operational infrastructure with processes and IT that support loyalty initiatives, and create effective communication strategies for the organization.
With the help of Infiniti’s market intelligence experts, the new organization was implemented in all units ahead of the deadline with minimal disruption to the existing business. This helped the oil industry client to define process maps and decision rights for selected key processes and document responsibilities for key roles. The client was also able to establish a broad-base frontline mobilization, build a robust operational infrastructure with processes and IT that support loyalty initiatives, creating effective communication strategies for the organization
Within one year of leveraging our market intelligence solution, the oil industry client was able to reposition themselves as an innovative competitor, offering more flexible pricing, products and services. Also, the client was able to achieve a 6X return on invested capital.
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