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oil and gas

Spearheading Transformation in the Oil and Gas Supply Chain: A Guide for the C-Suite

oil and gasThe growth of oil and gas supply chain companies has been showing a trend of steady decline over the past couple of years. As the supply chain spending by operators has been cut back due to crumbling crude prices, the Oil Field Services and Equipment companies (OFSE) have been losing business. The companies in the oil and gas industry have cut down costs and, in some cases, made changes to their business models to cope up. Here are some strategies that experts at Infiniti envision will change the current state of the oil and gas industry companies and adapt to the changing environment.

Commodity-price fundamentals are challenging in the short term, requiring executive teams to constantly reevaluate mid- to long-term expectations. As a result, companies in the oil and gas industry are confronting significant strategic challenges and complex decisions. Request a free proposal to know more about our solutions and how we can help oil and gas companies formulate sustainable business strategies.


The oil and gas industry is one such sector that has grown exponentially due to soaring prices over the years. However, the current oil and gas industry landscape and the need to cut down prices have come as a big blow for oil and gas companies. The industry has been faced with multiple years of cost inflation, this rising expenditure per barrel, and high break-even levels. Operators are now rediscovering the spirit of efficiency to overcome these challenging times. For instance, independent operators in the US onshore raised production per well while lowering cost per barrel by using improved horizontal drilling techniques, and longer wells with more frac stages, along with super fracking, where drillers pump a lot more sand into their wells. Tactical initiatives such as project postponements, expenditure cuts, and staff reductions were given prime importance, and OFSE firms responded by cutting back on their own service and manufacturing footprint to cope with less activity, lowering their costs for solutions delivered.


Collaboration could prove to be an effective strategy to lower costs and simplify contractor management in the oil and gas industry. Many services and equipment purchases currently are outsourced to several different providers. This often results in complexity and a fragmented supplier base. Multiple OFSE companies are now bringing these services in-house, with integrated offerings reducing coordination costs. This can result in significant cost savings. While some oil and gas companies are developing integrated offers in-house, many also are partnering or merging with others to provide a wider range of services.

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In the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Get in touch with our experts for more insights on our market intelligence solutions and how it can help your organization.

New revenue models

New revenue models have emerged in the oil and gas sector. This includes performance-based contracts that combine equipment and services and participation in project financing. This allows oil and gas companies to give operators more flexibility by reducing their cost base and need for investment during challenging times. Although this results in more capital expenses for OFSE providers, it also can create a more stable income flow.

Investment in new technologies

Investments in modern technologies are helping oil and gas companies to capture new growth and attain sustainability. Today’s low oil prices have created a need for efficiency, which highlights new technologies that can drive efficiencies albeit at a limited investment cost. Many OFSEs now are redesigning equipment using modular designs to drive out inefficiencies and attain maximum cost reduction.

Our solutions can help oil and gas companies to manage uncertainty and improve performance through analysis, insights, and benchmarking. Learn more about our solutions.

oil and gas industry trends

A CIO’s Guide to Oil and Gas Industry Trends

Over the past decade, the oil and gas industry has experienced numerous shifts and fluctuations, along with extreme volatility in oil and gas prices. A combination of erratic commodity price fluctuations, ambiguity about the future of fossil fuels, and increasingly contentious trade negotiations around the world are upending traditional supply and demand fundamentals in the oil and gas industry. In this scenario, executives must find new ways to maintain competitiveness and growth. In this blog, experts at Infiniti have identified some of the key trends that oil and gas companies must watch out for. CIOs who understand these oil and gas industry trends can take advantage of them to enable breakout performance that will differentiate them and their organizations in the years ahead.

CIOs must keep a constant watch on the oil and gas industry trends in order to innovate their processes before their counterparts in the market. Request a free proposal to know how Infiniti can help CIOs become agile innovators.

Oil and gas industry trends 2019

oil and gas industry trendsTransparency and automation

Operational transparency is only now beginning to become an industry reality and one of the widely followed oil and gas industry trends. It provides organizations in the oil and gas industry with more visibility into operational performance and also gives them the ability for effective and rapid decision-making. Furthermore, field work is expected to become less hazardous and less expensive. CIOs can expect to see large-scale assets such as offshore oil rigs operate autonomously without any human intervention.

Oil and gas organizations are aggressively moving to programs that redesign the future of work. Get in touch with our experts to know more about the transformations in the sector.

Leveraging digital resources

It is vital for CIOs to strike a balance between leveraging digital resources for better business resilience and supporting on-demand resources and scalable technologies in an effort to make cost structures of the business more scalable. CIOs of companies in the oil and gas industry who want to enhance their business resilience in volatile markets must keep abreast with the newest oil and gas industry trends and identify ways to keep their operating models more responsive.

CIOs as change agents

Bringing digital transformation to full scale in the oil and gas industry could prove to be highly challenging for CIOs’. Some of the key barriers faced include fragmented data management, lack of relevant team skills, and weak coordination across silos. Although embracing change is paramount for success in the long run, CIOs in most oil and gas companies are yet to realize the importance of embracing change. Partnering with HR heads is a great way for CIOs to work on their change leadership competencies.

Product-centric delivery

CIOs of some of the top oil and gas companies in the world have recognized that potential benefits that product-centric approaches can provide in modernizing IT delivery. Its’ scope is rising although the current implementation rate is low. Experts at Infiniti also believe that, at the current rate, by 2020 majority of the companies in the sector would embrace oil and gas industry trends such as product-centric delivery.

Learn more about oil and gas industry trends, opportunities, and challenges.

oil and gas companies

Biggest Challenges Facing the Oil and Gas Companies in 2019

The oil and gas companies operate within complex national and global frameworks. Although expansion into new geographies such as ultra-deepwater drilling is opening up new avenues for revenue growth, it is also simultaneously increasing the complexity and risk of business operations. Moreover, the dynamic regulatory frameworks imposed by various national governments on oil and gas companies is adding to the scrutiny within which oil and gas companies are operating in. Additionally, factors like China’s gradual shift away from coal and an insatiable appetite for liquefied natural gas (LNG) will bring unusual challenges to the marketplace by the end of this year. In response, top oil and gas companies and industry leaders will need to review their strategy to factor in a widely anticipated slowdown in economic growth, an increasing focus on renewables, a likely trade war, and tension between the U.S. and Iran.

Oil and gas industry challenges 2019

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Impact of trade wars

The 25 per cent hike in steel tariff that was meant to drive jobs back to the United States and encourage domestic steel producers has consequently led to a rise in the price of specialty tubing and pipelines. This has given rise to the possibility of cost inflation in future oil and gas projects and turnarounds alike. Increased steel costs eventually have an impact on the overall price of pipeline and will be reflected in a gradually increased price for products in the oil and gas industry.

Planning to invest in the oil and gas industry? Request a free proposal to know how our market intelligence solutions can help you make the right investment decisions.

Reducing costs to remain competitive

Producing at a lower cost to stay competitive in the market is one of the key challenges facing oil and gas companies. Optimizing production systems and environmental utilities on the current operating sites is, therefore, a priority for oil companies. This would help maximize production efficiency, reduce the costs of extraction and refining and thereby offset the exploration costs.

Sustainability challenges

In order to ensure sustainability, oil and gas companies are increasingly looking to extend the life of mature sites and are also compelled to seek new sources of oil or gas for which extraction, transport and refining are highly complex and costly. To achieve this, they also need to achieve 100% reliability of their plants which includes no unplanned shutdowns, increased output, and secure industrial assets.

Infiniti’s expertise in offering market intelligence solutions have made the company a market leader in helping top companies around the world to overcome their key business challenges. Get in touch with us to know how our solutions can help your business.

Employee onboarding and retention

With an aging and shrinking talent pool, oil and gas companies will have to invest more than ever to attract the best people to their business. Furthermore, as specialized experience lies predominantly with the older age groups, oil companies face critical challenges in recruiting and training the next generation and matching the staffing demands of a starved sector.

Learn more about Infiniti’s portfolio of services for oil and gas companies.

Read this case study of how Infiniti’s market intelligence solution helped an oil and gas company

PESTEL analysis

PESTEL Analysis Helped an Oil and Gas Industry Client Predict Major Shifts in the Economy and Make Prudent Business Decisions – Infiniti Research’s Latest Success Story

Today, oil and gas companies form a vital part of the global economy and contribute significantly towards the national GDP. However, there has been an increase in regulatory pressure for oil and gas companies, due to major environmental disasters that have taken place in the past. The recent increase in the adoption of renewable energy sources and the growing trend towards alternative energy sources are the major contributors that have cast a negative spotlight upon oil and gas companies. Such factors coupled with the rise in governmental and pro-eco legislation pressure have made it challenging for leading oil and gas companies to stabilize their presence in the global market.

Therefore, to ensure a stable market position and reduce business threats, companies in the oil and gas industry are approaching companies like Infiniti Research to leverage their expertise in offering PESTEL analysis solution. With PESTEL analysis, companies can examine several political, economical, social, technological, legal, and environmental factors to gain valuable advantages.

Are political, economic, social, technological, environmental, and legal factors impacting your business negatively? Leveraging Infiniti’s PESTEL analysis solution can help. Request a FREE brochure to learn more about our services portfolio and know the benefits of PESTEL analysis.

Business Challenge

The client is a leading oil and gas company based out of Central Europe. As the global business environment kept changing, the client realized the need for an effective mechanism to determine the risks and opportunities associated with the market. Moreover, rising environmental regulations were making it too expensive for the company to conduct business in specific areas. Therefore, the client wanted to determine how the current regulations would impact their business model and how sensitive their business is to changes in tax policies. Also, by leveraging Infiniti’s PESTEL analysis solution, the client wanted to understand how evolving technologies would affect their potential consumer base and they also wanted to anticipate future difficulties to minimize the effects.

Solutions Offered 

The experts at Infiniti Research analyzed all the macro-environment factors that impacted the client. The factors including political, economic, social, technological, legal, and external environment of the company were evaluated.

With Infiniti’s PESTEL analysis solution, the client was able to make use of profitable opportunities and anticipate all the future difficulties. The PESTEL analysis supported strategic management by identifying the external factors that presented data on opportunities or threats, based on the remote or macro-environment of the business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors. Analyzing the key threats further helped the company circumvent various issues. This subsequently helped the client to spot better business opportunities.

Analyzing the effective external factors also helped the company to plan a way to scale its growth, ensure cost-effective production levels, and understand when major shifts in technology are likely to occur. Moreover, the in-depth insights obtained from this PESTEL analysis engagement proved to be valuable in making smart and prudent business decisions.

Predicting shifts in the economy can become a herculean task at times. Request a free proposal and know how our experts can help you determine future business opportunities with our PESTEL analysis solution.

What is PESTEL analysis? 

Every organization operates in a complex, dynamic environment that is affected by multiple, ever-shifting forces, trends, and challenges. Therefore, developing a PESTEL framework for monitoring and responding to the external environment is an effective strategy to overcome market challenges. A PESTEL analysis is centered around the political, economic, social and technological, environmental, and legal factors of a business. The goal of a PESTEL analysis is to develop a profound understanding of the external environment where the organization operates. Businesses that strongly monitor and respond to changes in the macro-environment are able to differentiate themselves from the competition and build a competitive advantage.

1Political: Examining how the political environment influence business development and growth.

Economic: Analyzing changes in interest rates, taxes, stock market, and other economic metrics.

Social: Having detailed insights into the changes in lifestyles, advertising targets, ethics, demographics, and culture.

Technology: Evaluating the technological advancements occurring in the industry.

Environment: Identifying the environmental factors that should be considered.

Legal: Anticipating any new laws and regulations that can impact the operations.

How to do a PESTEL Analysis?

3Advantages and Disadvantages of PESTEL Analysis

PESTEL analysis helps businesses identify potential threats and opportunities in the market. Let’s discuss some of the advantages and disadvantages of PESTEL analysis.


  • Help reduce potential threats affecting the organization
  • Provides a simple framework for macro-environment analysis
  • Helps in the development of strategic thinking with the organization
  • Enables easy entry to new markets, both globally and nationally


  • External factors keep changing rapidly.
  • PESTEL analysis needs varied perspectives and point of views
  • Gaining access to external data involves a cumbersome process
  • The results from PESTEL analysis are highly subjective and the interpretations vary from individual to individual.

CONTACT US to gain more insights into our PESTEL analysis solutions.

Answers to the questions

Market Assessment: Helping a Natural Gas Field Equipment Manufacturer Gauge Market Feasibility

Players in the oil and gas industry are constantly pressurized to reduce cost and risks associated with new investments.

The global oil and gas industry has witnessed several disruptions owing to the shift in customer and societal sentiment towards sustainable energy sources. With such factors on the rise, companies in the natural gas segment are increasingly diversifying into alternative market segments and are adopting newer business models to establish themselves and gain a stronger foothold.

Technology adoption has positively impacted the bottom line of companies operating in the natural gas sector. Hence, the need to go digital is clear among major players in the industry and they are increasingly relying upon IoT, big data, AI, artificial, and machine learning algorithms to improve their processes.

Like any other industrial segments, the natural gas segment faces several challenges arising due to a large number of retirements of experienced employees. To overcome such challenges, players in the natural gas sector will have to adopt new approaches to improve operational efficiency and enhance knowledge transfer for the workforce.

The Business Challenge

  • The client: A natural gas equipment manufacturing company

To improve their bottom line by enhancing service offerings, the client – a leading natural gas equipment manufacturer – approached Infiniti to engage in a market assessment study. The client wanted to understand the distribution and operation of companies in the natural gas segment. Their primary objective was to evaluate the viability to roll out compressed natural gas to the public transport sector as an alternative to petrol. Also, with the help of market assessment, the natural gas client wanted to gauge the market size in terms of volume.

How Can Market Assessment Help Understand the Oil and Gas Industry?

In today’s rapidly changing market, crucial business issues are converging with repercussions felt across multiple industrial segments. This makes it necessary for organizations to identify and analyze market trends, opportunities, and challenges that impact their business strategies. Our market assessment experts help you determine the growth potential and viability for newer subsegments in the oil and gas industry.

Summary of our market assessment engagement

Natural Gas

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Client Journey

The solutions offered by Infiniti’s market assessment experts helped the natural gas equipment manufacturer to gauge market feasibility. It also helped the client to identify their key weaknesses and strengths in order to enhance the value of services being offered.

Furthermore, to help the client identify the right distribution channels, the market assessment experts at Infiniti conducted a detailed market survey to help them gain a better understanding of the market. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the oil and gas industry.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts helped the natural gas equipment manufacturer to identify well-defined metrics for long-term success. Also, with the help of our solutions, the client was able to identify major growth opportunities in the CNG sector. Marketing assessment also helped the natural gas client to enhance their product and service offerings.

The Future

The boom of the sustainable energy segment has increased the demand for low-carbon energy, leading to a rise in demand for natural gas as a power generation fuel. Indeed, this sector is growing quickly when compared with oil and coal as a result of which there will be an increase in demand for skilled workforce and innovate ways in which it is extracted, refined, and exported throughout the next few years.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the oil and gas industry

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Market Entry Strategies

Competitor Research for a Leading Offshore Drilling Company

Recent market research studies state that offshore drilling companies who do not meet the regulatory requirements are at a risk of extended downtime owing to their inefficiency in software management.

The oil and gas industry is one of the most prominent industries in the world. Since the industrial revolution, oil and gas industry players have played a key role in bringing power to people across the globe and in shaping modern life as we know it.

It is a well-known fact that technological innovation is taking over the world, and the oil and gas industry is no exception. The ongoing investments that offshore drilling companies have made in procuring sophisticated software systems have not only benefitted them but also posed several challenges. Also, the rise of new technologies, renewable energy, and newer methods of extracting hydrocarbons have greatly impacted the business processes in the oil and industry.

The Business Challenge

  • The client: An offshore drilling company

To gain detailed insights into the competitive landscape, the client – a leading offshore drilling company – approached Infiniti to conduct a competitor research study. The client wanted to deepen their understanding of the strengths and weaknesses of their competitors. Also, since several large offshore drilling projects were awarded to their competitors, the offshore drilling firm wanted to analyze the pricing strategies adopted by them to reduce operational costs.

The offshore drilling client wanted to conduct a competitor research-based study to gain strategic insights into the global oil and gas market. Their primary objective was to identify and adopt the best strategies to gain a competitive advantage.

How Can Competitor Research Help Offshore Drilling Companies?

Understanding the level of competition in the global marketplace is crucial for any organization. A few companies hire professionals to track and assess the competitive landscape on a regular basis. However, it doesn’t necessarily require huge investments in terms of time and energy. By investing in competitor research, businesses of any size can develop the basic framework necessary for- competitive assessments and business intelligence. Moreover, it not only helps in learning the best practices from competitors in the industry but also helps to avoid the mistakes they make.

Summary of our competitor research engagement

Offshore Drilling

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Client Journey

Infiniti’s competitor research assessment helped the offshore drilling company to gain detailed insights into the competitive landscape by tracking the different aspects of competition on an ongoing basis. It included – price structures, products, R&D, and other similar aspects.

Furthermore, to help the client assess the competitive landscape and identify imminent market trends, the competitor research experts at Infiniti conducted a detailed assessment of the market and offered much-needed insights to help the client improve business growth. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the oil and gas industry.

Solution Benefits and the Business Impact

Infiniti’s competitor research experts helped the offshore drilling firm to assess and understand the current oil and gas industry landscape. Our solution also helped the client keep tabs on competitor’s pricing structure to develop an enhanced pricing strategy for the services offered. It also helped them understand the level of competitiveness in ancillary offshore drilling market segments.

The Future

Though the global oil and gas industry is currently witnessing surplus production, dynamism in the market remains constant with several new markets opening up and paving the way for a variety of short-cycle products. The oil and gas sector is expected to witness accelerated growth in the coming years, which will be augmented by the shift to a more low carbon energy source.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global oil and gas industry.

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Market Research

Analyzing the Oil and Gas Industry Through A Market Intelligence Study

With rising global demand, the oil and gas industry faces three major challenges: reduce costs, improve environmental footprint, and optimize the performance of its industrial base assets.

Producing crude oil and refined products at a lower cost to stay competitive in the market is one of the industry’s major challenges. Optimizing production systems and environmental utilities on current operating sites is, therefore, a priority for all the oil and gas industry players. The oil and gas industry is also a major consumer of water and energy resources and is therefore subject to increasingly stringent environmental standards. These constraints are forcing companies to rethink extraction, production, and distribution methods to preserve their license to operate. 

In addition, oil and gas industry players will have to invest massive amounts of venture and capital into ever more challenging and expensive production provinces, such as the ultra-deep reservoirs, ultra-deep waters, unconventional resources, and inhospitable environments to continue meeting the world’s demand for oil and gas.Request Proposal However, attracting skilled human resources, both in the technical and managerial areas, becomes crucial for companies operating in this industry.

Business Issues

  • The client: An oil and gas industry major

An oil and gas industry major based out of the US approached Infiniti to gain an understanding of the market landscape for oil and gas including current sales trends, key challenges and opportunities, market dynamics, growth drivers, and technological advancements. Additionally, the client was unable to devise an effective growth strategy and take necessary actions to gain a major chunk of the market share as there was no clear visibility of the market size and potential.

How Can Market Intelligence Help Companies in the Oil and Gas Industry?

Market intelligence solutions help companies to develop customer segmentation strategies based on value. It also allows companies to understand precisely how much marketing activity to carry out to which customers and which of their most valuable customers are at a risk of leaving. Market intelligence also helps firms to analyze the unstructured data and identify the crucial pieces of data that are used to retain their customers.

Summary of our market intelligence solution?

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Client Journey

To help the client obtain accurate market information, our market intelligence experts carried out an initial hypothesis around the target segments, and the potential respondents were identified through robust secondary research. The market intelligence experts also collated information from external sources including case studies, company publications, journals, news aggregators, and industry forums with the oil and gas industry.

Solution Benefits and the Business Impact

The oil and gas industry client obtained an in-depth understanding of the market potential with the help of Infiniti’s market intelligence solution. The solution also helped the client identify the key competitors, their products, technologies employed, and regulatory timelines. This further helped the client make strategic business decisions.

The Future

The digital revolution is here, and for companies in this industry, it could mean the difference between surviving, thriving, or floundering. The proliferation of increasingly affordable digital technologies is expected to unleash innovations across the oil and gas industry, affecting everything from how companies procure goods and services, develop fields, and move product all the way to the HR and back-office services used to back the core businesses.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the oil and gas industry

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Competitive Intelligence Helps a Prominent Drilling Rig Manufacturer Enhance Risk Management Capabilities

Over the past few years, drilling rig companies have started experiencing setbacks in terms of losses faced and low return on investments. Prominent players in the drilling rig industry are redefining their business models to improve their production capabilities. Moreover, the drilling rig industry is moving from a manufacturing-based business model to a more service-oriented business model. As a result, firms operating in this industry space have started adopting new technologies to identify potential value opportunities. The growth of the drilling rig industry is characterized by the increasing mining and oil and gas extraction activities around the whole.

Although the drilling rig industry is expected to exhibit substantial growth in the coming years, some factors may influence the growth of the industry.

  • Innovations: Many drilling rig companies are in the early stage of growth and are relying on outdated techniques to meet the end-user requirements. However, companies have started using innovations in their production capabilities due to the advances in technology. As a result, it becomes essential for prominent players in this industry to stay ahead of the curve and meet the business requirements.
  • The scarcity of raw materials: With the exponential growth in mining activities over the last couple of years, there are supply shortages for the products among the end-user As a result, firms are forced to maintain supply consistency in their products and services offered.

Many such factors are compelling drilling rig firms to leverage the use of competitive intelligence solutions. Competitive intelligence solutions assist companies in identifying competitive opportunities and trends to discover any potential functionality gaps to enhance their business performance. IR_BrochureAdditionally, these solution help firms increase their focus on benchmarking their products and services offered with that of their direct competitors.

The Business Challenge

  • The Client: Drilling rig manufacturer

The client, a leading drilling rig manufacturer with business operations spread across the globe, wanted to gain a clear understanding of the competitor protocols and strategically position their product and service offerings. The client also wanted to gain recommendations on developing robust marketing strategies and look for promising solutions to achieve a surge in growth and increase profits. Additionally, with the help of competitive intelligence solution, the client wanted to minimize their exposure to risk and improve their overall commercial performance.

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The Journey

To help the drilling rig manufacturer analyze the competitive structures and market environments, Infiniti Research’s competitive intelligence specialists carried out extensive interviews and research with prominent stakeholders across the drilling rig segment. The experts also gathered information from various secondary sources such as company presentations, industry forums, and paid industry databases to help the client refine their current product groups.

The Solution Offered and the Business Impact

The drilling rig manufacturer gained an accurate view of the competitors and their product and service offerings with the help of Infiniti’s competitive intelligence solution. The solution also helped the client gain insights into the competitive scenario of the industry to stay ahead of the competitors and strengthen their market presence.

The Future

Over the next few years, the drilling rig industry players must look to adopt technologies and processes to streamline their operations due to the rise in mining and oil and gas extraction activities. Additionally, the future of this industry is expected to be marked by innovations such as automation in discovery, exploration, extraction, and processing activities.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the drilling rig industry.


competitive pricing

Competitive Intelligence for a Leading Oil Company Helps Identify Early Signs of Disruptions

With the recent drop in oil prices, global oil companies have started shifting toward rapid industrialization to boost the demand for petroleum products and meet the rising demand for oil from across the globe. Oil companies are also facing the need to find new resource deposits to comply with the environmental standards and improve their presence in the market. Also, the competitive nature of the industry is compelling oil companies to look for competitive intelligence assessment to better position themselves in the market. For the effective sustenance of any organization, it becomes crucial to understand the competitors, their product offerings, and pricing structure. Competitive intelligence solutions aid in gathering, analyzing, and application of business information about the company’s peers. Moreover, competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies.

To identify the potential bottlenecks and gain a fair competitive advantage over the competitors, leading oil companies are approaching renowned solution providers such as Infiniti. Infiniti’s competitive intelligence solutions help oil companies evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the oil and gas industry.


The Business Challenge

A leading oil company was facing certain challenges gaining a complete understanding of the competitors’ structure, behavior, and capabilities. The client wanted to understand the competitors’ performance and assess new opportunities in the oil industry space. Furthermore, the client wanted to improve their product positioning strategy, bolster profits, and facilitate strategic decision-making. With the help of this competitive intelligence study, the client wanted to stay one step ahead of the peers and offer a differentiated set of products.

IR- competitive intelligence

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Our Approach

To understand the competitors’ product portfolios, Infiniti’s competitive intelligence experts carried out interviews and discussions with leading stakeholders in the oil industry. To help oil companies establish their presence in the market, Infiniti’s experts further collated necessary information from secondary sources and offered a robust SWOT analysis.

The Solution Offered and the Business Impact

The competitive intelligence solution offered by Infiniti helped the client understand the competitor’s product marketing strategy. Moreover, Infiniti’s engagement further assisted the client in leveraging the use of technologies to improve their operations. The oil company was further able to increase consistency in returns and benchmark their product offerings with the prominent players in the oil industry. The client was further able to understand and effectively address problems with their sales approach.

Additional Benefits of the Competitive Intelligence Solution:

  • Identified and assessed the market trends and competitor habits
  • Devised effective marketing campaigns to increase brand awareness
  • Improved brand loyalty and gained better returns on investment

A must-read case study for strategy specialists and decision makers of oil companies looking to establish themselves in the market space.




Market Assessment Helps a Renowned Petroleum Products Supplier Devise Effective Marketing Strategies

In recent years, the fluctuation in the oil and gas prices has affected the overall growth of the industry with numerous companies relying on market assessment to tap niche market segments. Also, major suppliers in the oil and gas industry are seeking ways to sustain and retain their footprint in the oil and gas sector. In the oil and gas industry, market assessment helps renowned organizations gain accurate and objective evaluations of the environment forces, market trends, entry barriers, and competition in the supplier space. Also, completely relying on market assessment helps suppliers in the petroleum industry allocate their resources in a seamless and efficient manner.IR_Brochure

In the petroleum supplier space, the suppliers need to understand their target audiences and identify opportunities that provide a better return on investment. To curtail the challenges associated with the wastage of resources, missing opportunities, and financial losses, the need for market assessment solutions has increased.

With years of expertise in offering a plethora of solutions, Infiniti’s market assessment solutions have helped leading businesses validate the potential opportunities and develop winning strategies. Furthermore, the study helps the client assess the size of the current market and identify the major factors sustaining the growth of the oil and gas industry. In addition, businesses can allocate resources effectively and gain better returns on investment.

The Business Challenge

A renowned petroleum products supplier was facing predicaments understanding the market landscape and wanted to devise an effective marketing strategy to reach out to the potential target audiences. Furthermore, the client wanted to understand the emerging macro and micro trends affecting the industry and work towards the attainment of sustainable growth in the oil and gas industry.

Our Approach

To understand the market dynamics and devise an effective go-to-market approach, the client approached Infiniti’s market assessment experts. Infiniti’s market assessment analysts decided to craft a unified dashboard comprising relative pieces of information to generate meaningful visual displays in the oil and gas industry. The client further carried out a blended approach consisting of interviews and discussions with leading stakeholders in the petroleum industry. In addition, the client also compiled information from various proprietary sources such as paid industry databases, company presentations, and industry forums.

Oil and gas industryWant more information about our market assessment engagement?

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Market Assessment Solution Benefits:

  • Gained an accurate analysis of the current market conditions and identified the potential market opportunities in the oil and gas industry
  • Defined the organization’s tactical actions and understood the potential areas for immediate action
  • Gained actionable insights into audiences’ wants and needs
  • Benchmarked the service offerings with that of the competitors
  • Formulated the most effective way to communicate with the customers
  • Defined the brand promise and made informed business decisions

Benefits of Our Integrated Approach

With the help of robust market assessment study, the client was able to effectively target their audience’s wants and needs. Also, the client was further able to devise a robust go-to-market approach to improve their product sales across potential market segments in the oil and gas industry. In addition, the client was able to identify the potential opportunities in the marketplace and identify problems to effectively minimize risks.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the oil and gas industry.


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