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Market Assessment

Top 4 Market Research Tools That Will Take Your Business to the Next Level

market research toolsWe all are creatures of habit and we hate change. In fact, research shows that all of us exhibit similar buying behavior irrespective of our varied preferences. People, in general, despise change and our reluctance to change makes it an extremely difficult for companies to convince consumers to switch brands. It is in this context that that importance of market research tools becomes clear to businesses. Market research tools are priceless for business owners since they help predict consumers’ buying behavior and prevent instances of failed product launches. Market research tools give businesses give an edge, mainly due to their ability to measure the impact of initiatives, create an open communication loop, and make data-based business decisions. Such tools also help businesses predict product or service launch failures and take a call on whether to launch new products or remove existing product lines.

That being said, let’s take a look at some of the best market research tools that can help you drive and improve business value:Get more info

Consumer interviews

One of the most commonly used market research tools is consumer interviews. One-on-one interviews with current or past consumers can be done through a web conferencing software or over the phone. In this step, one of your company’s representatives will have to speak to a customer to get honest feedback about the product’s pricing or design. Consumer interviews are one of the most effective market research tools available today. They help companies to get opinions on sensitive topics, which they might not be able to discuss in an open or group setting.

Consumer surveys

Surveys are an important part of every market research process and are one of the most popular market research tools available for businesses. They help collate information, opinions, and ideas of the consumers. Surveys can be carried out online or distributed by a person or by email. The best part about this process is that it’s completely anonymous, so consumers can be as honest as they like. Surveys can be of various formats, such as multiple choice, long, and short formats. To get the most out of such market research tools, offer your respondents some incentives like gift certificates or coupons.Get more info

Focus groups

If you are unsure of what marketing messages to send to your potential consumers, focus groups are the right strategy to follow. Such market research tools help businesses in developing a pricing strategy for the goods or services being offered. Usually, focus groups are formed after a product is released and are made up of people who represent the target segment. In some ways, they are similar to consumer surveys but consist of at least six respondents, who give honest feedback about the product or service being offered. One thing to remember here is that every focus group requires a moderator who streamlines the discussion and submits the findings in a report format to the decision makers in your business.

Social media and online content

Today, with social media channels and blogging platforms gaining popularity among consumers, it has become important for businesses to leverage such platforms to get feedback about their goods or services. Market research tools such as this give consumers the option to express their opinion without a survey or consumer interviews. When it comes to social media, consumers are more than willing to share their honest opinions. Companies can also leverage online polls to gain better insights. Google Alerts is one of the best market research tools to find out what’s being said about your products or services on online channels.


To know more about specific market research tools and their benefits:
IR3

Market Opportunity Assessment for a Leading Pharma Market Client

The recently unfolded challenges have drastically changed the pharma landscape leading to drug approval stagnation and diminished R&D productivity.

The pharma market is well-known for innovation- new and advanced pharmaceutical drugs are incessantly being discovered and marketed across the globe. In addition, mergers and acquisitions are taking place on a regular basis and new studies are being conducted regularly by the pharmaceutical drugs manufacturing companies to enhance their product portfolio.

In addition, the rapidly changing technical landscape has leveraged the shift toward a more patient-centric healthcare, as evidenced by telemedicine and wearable biometric devices. However, patient-centric care has proven to be rewarding as well as challenging for pharma companies. Even with the recently unfolded challenges changing the pharma landscape, there are promising opportunities on the horizon with patient-centric healthcare trends and biosimilars that are likely to accelerate market growth.

The Business Challenge

  • The client: A pharmaceutical drugs manufacturing company

To identify and quantify the opportunities in the pharma market, the client – a leading pharmaceutical drugs manufacturing company – approached Infiniti to conduct a market opportunity assessment. The client wanted to identify and gauge the attractiveness of business opportunities in the pharma market. Lack of visibility regarding market conditions posed a major challenge for the client as they were unable to define a clear business strategy and justify their actions. Therefore, their primary objective was to identify new opportunities by determining the market factors affecting their business growth.

How Can Market Opportunity Assessment Help Pharmaceutical Drugs Manufacturing Companies?

Understanding and gaining detailed insights into market opportunities is essential for any organization A detailed market opportunity assessment acts as a cornerstone of a successful business strategy and also helps identify new market opportunities. However, it doesn’t necessarily require huge investments in terms of time and energy. By investing in market opportunity assessment, pharmaceutical drugs manufacturer can create a basic framework necessary for- making data-driven decisions, resource optimization, and increase brand perception.


Summary of our market opportunity assessment

Pharma Market

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Client Journey

Infiniti’s market opportunity assessment helped the pharma market client gain a detailed industry outlook. It also helped the client identify major market opportunities along with the trends and implications for each opportunity.

Furthermore, to help the client assess the competitive landscape and identify imminent market trends, the market experts at Infiniti conducted a detailed market opportunity assessment to determine customer needs and accordingly deliver the products to enhance customer satisfaction. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the pharma market.

Solution Benefits and the Business Impact

Infiniti’s market research experts helped the pharmaceutical drugs manufacturing company accomplish their organizational objectives, leading to an increase in market share. The market opportunity assessment also helped the client keep tabs on market opportunities to enhance their product and services offerings. Moreover, the solutions offered helped in expanding their business in existing as well as new markets.

The Future

With the rapid growth in the pharma market, it might be difficult for pharmaceutical drugs manufacturers to gauge the attractiveness of market opportunities. In order to withstand the growing competitive pressure, leading players in the pharma market are increasingly investing in other alternatives such as – industry partnerships, capacity expansions, market opportunity assessments, and mergers and acquisitions.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global pharma market.

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IR13

Market Opportunity Assessment: Uncovering and Understanding the Scale of Market Opportunities for the Consumer Packaging Space

The macroeconomic environment coupled with the growing need to develop economically sustainable packages is a major concern for companies operating in the packaging market.

Recent developments in the packaging industry have created a high demand for packaging materials such as foils, pouches, and cling wraps. However, striking the right balance between the functionality of the package and elegance is a major challenge for players in the consumer packaging sector. Packing industry firms are now focusing on developing innovative packages that are aimed at attracting customers to drive sales. At the same time, they are looking at developing solutions that meet the durability and functionality requirements.

The Business Challenge

  • The client: A consumer packaging company

With an objective to uncover hidden market opportunities, the client – a leading packaging industry firm – approached Infiniti to engage in a market opportunity assessment to identify market risks and opportunities and gain a detailed understanding of the market prior to expanding the business. The primary objective of this market assessment engagement was to gain holistic perspectives and real-time insights on the market scenario to act fast and make the most of potential market opportunities.

How Can Market Opportunity Solutions Help Companies in the Packaging Industry?

In today’s competitive landscape, packaging industry firms are constantly under the pressure to stay relevant. To gain a competitive edge, companies need to understand the market and stay aware of the industry challenges and barriers to growth. A comprehensive market opportunity assessment ensures that businesses have the necessary data to build precise business plans and strategies.

Summary of our market opportunity engagement

Market OpportunityAsk An Analyst


Client Journey

To help the client gauge numerous factors influencing their decision-making process in the packaging industry and to identify the emerging trends, the market opportunity experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The market intelligence experts also reached out to various stakeholders in the packaging industry to understand the factors that are influencing the industry.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market opportunity engagement, the consumer packaging manufacturer gained comprehensive insights into the market opportunities. A detailed assessment of the supply market also unraveled competitive maneuverings and enterprise demand, which significantly impacted their product development and positioning strategies. The market opportunity assessment also offered a bird’s-eye view of the key competitors and their major products, which subsequently helped them to identify ways to improve their market share.

The Future

The global packaging industry will very soon witness a major shift towards smart and intelligent packaging – packaging that can sense changes in its external environment and transmit the signals informing about the change. With trends such as this influencing the market, packaging manufacturers will be poised to make changes that will have a significant impact on their overall business value.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the packaging industry.

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Connected Car Technology

Market Opportunity Analysis Engagement for a Vacuum Packaging Company Helps in Analyzing Positioning Strategies

Today, vacuum packaging companies are facing challenges on the production floor that affect the production and overall operational efficiency.

As brands continue to demand fast time-to-market and quick turnarounds, vacuum packaging companies are seeking to increase their efficiency and automation throughout their production process to cater to the potential bottlenecks in the manufacturing process.

Moreover, regardless of the growth opportunities prevalent throughout the vacuum packaging industry, a significant number of companies are plagued by staffing challenges. In particular, companies are facing concerns over bringing in new employees representing the younger generation of the workforce. This concern further compounds with the issue of current employees reaching retirement age and leaving the firm. As these established workers round out their careers, vacuum packaging companies are struggling to replace them with eager young people seeking a career in the packaging industry.

Business Issues

  • The client: A vacuum packaging company

The client, a leading vacuum packaging company based out of the United States, approached Infiniti Research to leverage a market opportunity solution to analyze the impact of the current market trend in the industry and create new opportunities. The chief objective of the engagement was to assess the potential market opportunities and implement a robust strategy to grab expansion opportunities.

How Can Market Opportunity Engagement Help Companies in the Vacuum Packaging Market?

Market opportunity analysis helps companies to identify customer needs and accordingly design and deliver product and service experiences to boost customer satisfaction. With the help of market opportunity analysis, companies can accomplish organizational objectives such as increasing market share and profits.

Summary of our market opportunity solution

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Client Journey

Infiniti’s market opportunity analysis experts carried out a blended research methodology comprising of interviews and discussions with leading market stakeholders in the vacuum packaging market to help the client gain a competitive edge in the packaging industry. The experts also developed client-specific insights using qualitative market research and gathered information from exclusive sources such as magazines, and company representations.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market opportunity analysis engagement, the vacuum packaging company gained insights into the existing market pains and unmet needs of the end-users. This helped them devise robust solutions and identify the growing market trends and opportunities present in the market. Furthermore, the packaging firm analyzed their positioning strategies and gained recommendations on how to differentiate their offerings from competitors.

The Future

A multitude of factors can be accredited to the market’s remarkable growth trajectory in the past few years, including the rising consumption of packaged and processed food and increasing consciousness about food hygiene and safety among individuals. Additionally, factors including rising household income and the rising inclination to spend on hygienic food are expected to bolster the growth of the global vacuum packaging market in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the vacuum packaging industry

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IR21

Infiniti’s Market Opportunity Engagement Helps a Leading Freight Management Firm Identify Trends by Analyzing Market Data

Freight management firms are companies that specialize in the moving of cargo or freight from one place to the other. The demand for freight management services is mainly driven by the increase in domestic manufacturing outputs and growth in international trade. However, large companies benefit from advances in logistics technologies; whereas, the smaller firms offering freight management services compete effectively by specializing in cargo transfer with specific countries, serving a local market, and facilitating the transport of unusual goods.

Let’s look at some of the trends that are transforming the future of the global freight management sector:

  • The shift towards sustainability: Leading freight management service providers are going green by implementing strategies to reduce the carbon footprint and conserve energy. The freight management sector is saving thousands in pursuit of protecting the environment, right from making the carrier fleet more energy efficient to limiting the number of empty trucks traveling to the distribution centers.
  • Incorporating automation: Automation technologies such as robotics is helping freight management service providers save time and energy by reducing the manual work. Robotics technology plays a significant role in bridging the gap between customer demands and business needs.
  • Deploying data analytics: Data analytics offer relevant insights that can be integrated with third-party logistics and customer systems for improving operational efficiency. Digital management has also made it easier to store and access data.
  • Expanding service capabilities: Adopting third-party platforms that facilitate real-time sharing of load information help freight management service providers develop their service capabilities.

In the freight management sector, there is an increasing need to adopt advanced technology and implement a strategic approach to freight management. Implementing such capabilities for your organization’s logistic management system can help in improving the standard operating proceduresIR_RFP to survive in a highly competitive marketplace.

The Business Challenge:

The client A leading freight management firm

Objective- To identify and access the growth opportunities in the global freight management market.

The client, a leading freight management services provider, wanted to evaluate the current market trends and identify the essential growth opportunities in the freight management market space. The client wanted to leverage the use of Infiniti’s market opportunity solution to understand their penetration levels in different geographic segments. The client also wanted a detailed report on the entry barriers, new market opportunity, risks, and competition in the transportation industry.

Results- Helped the client in establishing ongoing trends in the freight management sector. Also, identified future growth areas in the transportation industry by drawing conclusions on customer preferences and market opportunities.

Freight Management

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The Journey:

The market opportunity experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the freight management market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and transportation industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact:

Implementing Infiniti’s market opportunity engagement helped the client identify potential areas to advertise and market their services. It also enabled them to uncover and identify potential threats in the freight management market space. The market opportunity solution offered also helped the freight management firm in determining the market trends to evaluate their market saturation and penetration levels. Moreover, this helped them in devising a scalable approach to discover new growth opportunities.

The Future:

With the growing competition in the transportation sector, existing companies should implement new technologies and extensively improve the quality of services offered to remain in the business. The key to developing a successful strategy in the freight management sector revolves around offering efficient, flexible, and cost-effective services. Moreover, future market opportunities in the freight management sector are set to outweigh their challenges, driving significant changes in this sector. Therefore, those who carefully anticipate and access future challenges and opportunities to address them proactively, will be better positioned to succeed in this sophisticated market space.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the freight management industry.

IR_RFP


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IR22

Infiniti’s Market Opportunity Engagement Assists a Leading Car Accessories Supplier to Devise an Effective Route-to-Market

The global car accessories market is mainly driven by the increasing inclination toward vehicle customizations, increasing demand for cars, and growing sales of pickup trucks in developed markets. Leading players in the car accessories market are increasingly focusing on implementing new technologies like biometric access, lighting technology, and active window displays. Such technological advancements are anticipated to set better growth opportunities in the coming future. Moreover, leading firms are investing in technology, product innovation, and are maintaining quality standards to retain their dominance in the auto accessories manufacturing space.

Let’s take a look at some of the significant factors curtailing the growth of the global car accessories market:

  • Cost factor: One of the major factors restraining the market growth for auto accessories is the cost of high-quality car accessories. This is attributed to the costs associated with the implementation of advanced technologies. Such factors have compelled several players in this sector to manufacture low-quality car parts, resulting in poor market growth, which, in turn, has decreased the revenue share of organized players.
  • Strict regulations: Governments across economies are imposing regulations regarding the external and internal modification of automobiles. This proves to be another significant factor for restricting the growth of the car accessories market.
  • A new era of personal transportation: Though connected and intelligent cars have just started making inroads into the auto industry, they have already impacted the way manufacturers of car accessories are adjusting themselves at an organizational level. The technology required to make such intelligent cars such as web networking, sensors, and software is leading to the rise in the presence of technology firms in the auto accessories industry.

The combined impact of these three factors, which have taken center stage in the global auto accessories industry is not easily managed or blunted. As a player in the auto accessories manufacturing space, you IR_RFPmay be familiar with the urgent need to confront each of the unavoidable aspects that are impacting your business. Although you may yet not have a plan do so, it is best recommended to consider implementing solutions such as market opportunity as it will assist in defining your future growth opportunities.

The Business Challenge:

  • The client- Car accessories supplier to major car manufacturers worldwide

The client, a leading car accessories supplier, wanted to evaluate the current market trends and develop an  effective route-to-market strategy to market their products and services. The client wanted to leverage the use of Infiniti’s market opportunity solution to better understand their penetration levels in different geographic segments. The client also wanted a detailed report on the entry barriers, new opportunities, risks, and competition in the auto accessories market space.

  • Results- Devised an effective routes-to-market (RTM) methodology to evaluate current market trends and drive profitability. Also, identified future growth areas for the car accessories supplier drawing conclusions on customer preferences and market opportunities.

Want to know more about our market opportunity solutions?

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The Journey:

The market opportunity experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the automotive accessories market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact:

Implementing a market opportunity engagement helped the client identify potential areas to advertise and market their products. This engagement also helped the car accessories supplier in breaking down their revenue and product trends into geographic components to evaluate their market saturation and penetration levels. Moreover, this helped them in identifying a scalable approach to discover new growth opportunities and to assess market trends for every single route-to-revenue. It also enabled the client to use RTM, to market their products and services in a productive manner.

The Future:

Along with changes in lifestyle, there is a growing demand for car accessories across emerging economies. People are increasingly inclined towards the use of electronic gadgets and accessories in their vehicles. This has resulted in a rise in the use of technology for manufacturing auto accessories, making technology firms play a pivotal role in this sector. Moreover, future opportunities in the car accessories market space are set to outweigh their challenges, driving significant changes in this sector. Therefore, those who carefully anticipate and access future challenges and opportunities to address them proactively, will be better positioned to succeed in this sophisticated market space.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the car accessories market.

IR_RFP


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Market Opportunity Helps A Leading Automotive Components Manufacturer to Improve Overall Business Efficiency

The global automotive components manufacturing industry experienced moderate growth over the past few years and is expected to reach $730.8 billion in 2018.

The global automotive components manufacturing industry is a highly diversified sector that involves engine and automotive component manufacturers, including aftermarket parts manufacturers, suppliers, dealers, and retailers. The manufacturing of automotive components is gradually moving toward Asian countries such as India, China, and others because of their higher market potential and the availability of low-cost manufacturing options. In India and China, OEMs are focused on helping the suppliers grow and improve their businesses. Additionally, the strong growth of the industry has attracted a pool of companies, including major foreign companies, to operate in this market. The rising importance of electronics and functional integration of sustainable products and green components is expected to drive the industry’s growth.

However, a few factors are expected to influence the growth of the automotive components manufacturing industry in the coming years. Some of the elements include:

  • Technological advances: Recently, the global automotive components manufacturing industry has witnessed rapid transformations in terms of technology with a considerable number of competitors offering an innovative set of products. Therefore, to stay relevant and updated with the current market scenario, firms in this industry space must adapt to the technological changes while offering quality products.
  • Changes in customer demand: Due to the implementation of stringent government regulations across the globe, customers in the automotive components industry are moving towards the use of greener, fuel efficient, and sustainable components.

To overcome such challenges, firms in the automotive components manufacturing space have started leveraging the use of market opportunity solutions. Market opportunity solutions provide firms a better understanding of the overall market scenario in terms of products, services, and other trends. IR_RFPAdditionally, with companies toward a more consumer-driven economy, market opportunity solutions provide assistance to the companies in terms of the awareness, challenges, and the barriers to entry of the industry.

The Business Challenge

  • The Client: Automotive components manufacturer

The client, a leading automotive components manufacturer with manufacturing units spread across the globe, wanted to identify the potential barriers to enter niche markets understand the market sizing and growth projections. The client also wanted to profile the main competitors and build an accurate go-to-market business plan and strategy for their manufacturing units. Furthermore, the client wanted to identify the market requirements and the barriers to entry.

Want more information about our market opportunity solution?

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The Journey

Infiniti’s market opportunity experts carried out extensive research comprising of interviews and discussions with leading stakeholders in the automotive components manufacturing industry space to help the client understand the current competitive scenario of the industry. The experts further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client enhance their product and service offerings across the market.

The Solution and the Business Impact

With the help of Infiniti’s market opportunity solution, the automotive components manufacturer was able to identify potential market opportunities, requirements, and preferences of the customers. The client also devised a go-to-market strategy by considering the information gathered from a robust SWOT analysis. This helped the client gain a competitive edge over peer companies in the automotive space.

The Future

Rapid developments in the field of robotics and automation are expected to help the automotive components manufacturers to improve quality, productivity, and delivery. However, the high cost of capital, non-availability of skilled labor, and rising operational cost are expected to hamper the growth of this industry in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive components manufacturing space

IR_RFP


Market Research

Infiniti’s Market Opportunity Engagement for A Leading Medical Wearable Devices Client Helps Improve Business Efficiency

The spending on commercial health insurance grew 4.4% to $991 billion in 2014, or 33% of total national healthcare expenditures, while out-of-pocket expense rose 1.3% to $329.8 billion, or 11 % of domestic healthcare expenditures.

The global healthcare industry comprises of sectors including pharmaceuticals, medical wearable devices, and medical imaging. The spending on healthcare and medical devices has been radically increasing in recent years, and stakeholders in the medical wearable devices are facing the need for technology and operational efficiency to address the social determinants of health. Additionally, with the recent shift from a volume-based to a more value-based environment, players in the medical wearable devices space are facing the need to deploy innovative care delivery methods to meet the relentless demand among the consumer segment. The industry is also largely influenced by factors as such:

  • Innovations: Leading organizations in the medical wearable devices space are concerned about offering advanced medical assistance while compromising on the costs. To address such concerns, leading businesses must rely on R&D and innovations to improve healthcare outcomes and reduce costs.
  • Increasing spending on healthcare: The overall spending on healthcare services is increasing owing to the incidence of several macroeconomic factors such as increasing aging population and the growing prevalence of chronic disorders. Therefore, to meet the rising needs of the end-user segments, organizations are facing pressures to bring about robust clinical innovations to improve their service levels.

To combat such factors, organizations in the medical wearable devices space are leveraging market opportunity assessments. Market opportunity assessments provide firms with a better understanding of the overall market scenario by categorizing the market in terms of products and services. IR_BrochureAdditionally, with shifts toward a more consumer-driven economy, market opportunity engagement assists companies in sustaining the challenges and the barriers to entry.

The Business Challenge

  • The client: Medical wearable devices manufacturer

The client, a leading medical wearable devices manufacturer with retail units spread across the globe, wanted to profile the prominent competitors and devise an accurate go-to-market strategy and business strategies. The client also wanted to identify the potential barriers to enter niche market areas and understand the market sizing and growth projections of the wearable devices industry. Furthermore, the client wanted to categorize the demand-supply scenario for their offerings and accordingly tailor resources.

Want more information about our market opportunity solution?

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The Journey

Infiniti’s market opportunity experts carried out extensive research comprising of interviews and discussions with leading stakeholders across the medical wearable devices space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact

With the help of Infiniti’s market opportunity engagement, the medical wearable devices manufacturer identified potential market opportunities and was able to meet the needs and requirements of the customers. This engagement also helped the client design a robust go-to-market strategy by considering the data gathered from SWOT analysis. This helped them gain a holistic understanding of the market and improved their offerings.

The Future

Although wearable devices are not yet a mainstay in the healthcare field, most medical device providers are adding wearable components to their product lines. Additionally, to grasp the impact of this trend, firms have to understand how it differs from widely-used consumer products, the market drivers causing the demand and, perhaps even more important, what is powering these devices.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the medical wearable devices industry.

IR_RFP


product research

Market Opportunity for a Leading Renewable Energy Provider Helps Improve Business Efficiency

According to recent statistics,  global energy investment in 2016 accounted for 2.2% of the global GDP.

The global energy industry is witnessing a transformation towards a service-driven economy, owing to the technological improvements and environmental concerns. At the fundamental level, population and energy efficiency improvements are influencing the organizations to shift toward renewable sources of energy. With the recent shift towards a service-driven economy, leading organizations are insisting on supplying energy with greater productivity and energy efficiency. Although the market for renewable energy is witnessing promising growth, several factors are hampering the overall growth of the renewable energy industry. These factors include:

  • The cost of production: Since countries across the globe rely on fossil fuels for their daily energy consumption, organizations are shifting toward alternate renewable sources of energy. With the raw materials being free and infinite, the cost of the equipment and materials are generally high as compared to non-renewable sources. Moreover, the advances in the renewable sources require a significant amount of initial capital investments.
  • Storage costs: If countries across the globe are relying on renewable energy, then storage becomes a major concern. Also, to bridge the growing demand for renewable energy, efficient storage facilities should be in place. The maintenance of such storage spaces is time-consuming and requires a lot of initial capital investment.
  • Stringent government regulations: To promote the use of renewable sources of energy, organizations are combining a series of major laws and regulations to control energy prices further, reduce competition, and drastically narrow down the imports. Also, these interventions in the tax preferences and subsidies may further affect the growth of the energy space.

To combat such factors and shift toward a more renewable space, organizations are leveraging market opportunity assessments. A well-defined market opportunity assessment provides a better understanding of the overall market scenario by categorizing the market into products and services. Moreover, with prominent organizations shifting toward a more consumer-driven economy, market opportunity provides assistance to the companies by maintaining a consistent awareness of the challenges and the barriers to entry.

The Business Challenge

  • The Client: Renewable energy provider
  • Area of Engagement: Market opportunity

A leading client in the renewable energy space wanted to identify the potential barriers to enter niche market areas and understand the market sizing and growth projections. With the help of the market opportunity assessment, the client wanted to profile the prominent competitors and build an accurate go-to-market strategy and business plans. The primary concern for the client was to provide market size estimates and identify the market requirements and the barriers to entry. Moreover, the client wanted to identify the demand-supply scenario for the services and tailor resources accordingly.

IR- market 01

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The Journey

To determine the demand for renewable energy and enhance their offerings, Infiniti’s market opportunity experts carried out extensive research comprising of interviews and discussions with leading stakeholders in the energy space. To understand the competitive scenario, the experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

The Solution and the Business Impact

The market opportunity assessment offered by Infiniti helped the renewable energy provider identify new market opportunities and meet the different needs, requirements, and preferences of the customers. The engagement also assisted the client to gain a competitive edge over other companies and the market sizing and growth projections. The client was able to design a go-to-market strategy by taking into account the data gathered from a SWOT analysis. Through the engagement, the client gained a holistic understanding of the market and was able to improve their offerings.

The Future

With the relentless growth of technologies, the energy sector companies are expected to adopt large-scale IT technologies to improve service efficiency. Furthermore, leading organizations are looking for more lucrative opportunities for doing businesses across niche market segments.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the renewable energy industry

IR_RFP

Market Entry Strategies

A Prominent Logistics Company Leveraged Market Opportunity Assessment to Identify Pain Points and Unmet Needs in the Market

A recent survey estimates that maritime transport is expected to double the share of global greenhouse emissions by 2050.

The transportation industry is constantly evolving owing to the relentless growth of technology and innovations. Consequently, prominent logistics companies are facing several bottlenecks addressing increasing concerns related to compliance. While leading logistics companies are emphasizing on improving their transportation facilities to address issues like increasing infrastructure investments and rising industrial production activities, stakeholders are looking out for promising solutions to stay ahead of the competition. In this competitive market landscape, it becomes vital for logistics companies to take strategic decisions with the help of market opportunity assessments. Market opportunity assessment helps leading businesses profile the potential competitors and identify the pain points and unmet needs in the market.

Infiniti’s market opportunity assessment solution provides better visibility into the market landscape in terms of the competitors and their service offerings. The engagement focuses on segmenting the market based on the preferences and identifying segments with similarities.IR_Brochure

The Business Challenge

A prominent logistic company wanted to validate new opportunities and venture across niche potential market segments. The client wanted to leverage market opportunity assessment to identify the bottlenecks, and adequately allocate their resources to meet the business requirements. The primary concern of the client was to gain a comprehensive understanding of the opportunities and develop winning strategies to expand to new segments. Moreover, through this engagement, the client wanted to seek ways to address the needs, requirements, and preferences of the customers.

IR- market opportunity

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Our Approach

Infiniti’s market opportunity assessment experts carried out interviews and discussions with the prominent logistics companies. To best enter the market by understanding and gaining information, our experts synthesized information from a wide array of syndicated reports, secondary data, industry experts, and company presentations.

Benefits of Infiniti’s Engagement

The market opportunity assessment offered by Infiniti assisted the leading logistic company to understand their markets and the customers in terms of their preferences and needs. The engagement also helped the client find new relevant opportunities and validate their viability across the potential markets in the logistic management space. The client was able to specialize in competitive pricing and was able to tap potential market opportunities. In a span of eight weeks, the client was able to develop a robust tactical action plan while delivering promising business outcomes compared to other logistics companies.

Additional Benefits Offered by Infiniti Include:

  • Identified potential market opportunities and characterized the unmet needs of the customers
  • Gained better value proposition while better managing investments

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation industry

IR_RFP

 

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