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Category: Case Study

Market segmentation

Streamlining Marketing Initiatives and Increasing Sales by 33% for a CPG Company | Market Segmentation Approach

Market Segmentation Analysis for a CPG Company

The consumer packaged goods (CPG) market landscape has changed dramatically over the past few years, and so have the expectations of customers. Today, modern customers value businesses that identify their individual needs and meet their expectations. As such, CPG companies will need to restructure their business models and adopt a more personalized strategy. This is where companies realize the real power of leveraging market segmentation analysis.

Our target market segmentation analysis can help you to introduce products that truly matches the demands of your target customers. Request a FREE proposal today!

Business Challenge

The client is a CPG company based out of the United States.

Our client, a retail firm, faced difficulties in differentiating its brand from its competitors. Also, the client’s inability to reach out to the right customers through targeted marketing initiatives resulted in huge losses for the company. As a result, the client had limitations with their budget for marketing and advertising. The client, therefore, realized the need to segment their target customers and personalize offerings for them. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis.

With Infiniti’s market segmentation analysis, the client also wanted to:

CapturePersonalize product and service offerings – With Infiniti’s market segmentation analysis, the client wanted to categorize their customer segments into various groups based on their spending patterns, buying behavior, interests, and value for the brand. By doing so, the client wanted to make marketing, product development, and customer service more effective by devising personalized approaches for different groups.

Enhance marketing campaign – By leveraging Infiniti’s market segmentation analysis, the client wanted to analyze their customers’ needs and requirements to personalize marketing initiatives for them. Also, they wanted to determine ways to acquire new customers, build brand loyalty, and build awareness around specific products.

Increase customer engagement – By leveraging Infiniti’s market segmentation analysis solution, the client wanted to constantly track customers’ activities within various groups. By doing so, they wanted to restructure their business models to meet their customers’ rising needs.

Our market segmentation analysis can not only help you to increase your competitiveness but also allows you to accurately set product prices for your different customer segments.

Our Approach

The experts at Infiniti Research conducted a three-phased approach that involved:

A customer needs assessment to analyze the evolving needs and demands of customers. This phase of the market segmentation process also involved categorizing customers with similar needs and demands together.

A customer satisfaction analysis to identify how well the client’s products and services satisfied the changing needs and demands of customers. This phase of the market segmentation engagement also involved identifying reasons for customer churn.

A marketing strategy engagement to devise a solid marketing plan for product promotion.

Results Obtained

Infiniti’s market segmentation analysis helped the client to segment customers into various groups based on their spending patterns, buying behavior, interests, and value for the brand. This helped the client to make marketing, product development, and customer service more effective by personalizing initiatives for different groups. Also, customer segmentation analysis helped the client to constantly track customers’ activities within various groups and restructure their business strategies to meet their rising needs and demands.

Also, by conducting a customer satisfaction survey, they were able to identify dissatisfied customers and provide them with products or services they’re looking for. Market segmentation analysis also helped the client to identify the best prices to target new customers and set profitable prices for their products and services. The client was also able to streamline their marketing initiatives and achieve huge savings on their marketing budget. The CPG company increased sales by 33% within one year of leveraging our market segmentation analysis.Capture

Want to gain more insights into our market segmentation services portfolio and their benefits for your business? Request a FREE brochure here!

Competitor analysis

Turning Competitive Insights into Profits for a Food and Beverage Company | Infiniti Research’s Latest Competitor Analysis Solution

Competitor Analysis for a Food and Beverage Company

With the food and beverage industry evolving rapidly, businesses must constantly assess market changes and identify new initiatives undertaken by competitors. Also, business leaders must find new ways to differentiate their brand in the crowded marketplace. Competitor analysis solution enables better business performance and accelerates win rates. In addition, competitor analysis aids businesses to understand the weaknesses of their competitors and identify profitable opportunities.

Want to identify your strengths and weaknesses in comparison to your competitors? Our competitor analysis engagement can help. Request a FREE proposal!

Business Challenge

The client is a food and beverage company based out of Ireland.

Our client, a food and beverage firm, faced difficulties in meeting their sales target. Also, the client’s unstructured approach to product marketing resulted in huge losses for the company. In addition, the client faced challenges in keeping tabs on market trends and industry developments. Due to this, they started losing their valuable customers to competitors. The client, therefore, wanted to analyze the strategies and business models of their key competitors. By doing so, they wanted to make changes to their business models accordingly.

Also, by leveraging Infiniti’s competitor analysis solution, the client wanted to:

  • Understand their market position in comparison to their competitors
  • Anticipate what their competitors are planning next and make changes to business plans accordingly
  • Identify gaps in competitors’ product offerings and define a unique value proposition
  • Understand competitors’ pricing strategies
  • Evaluate the effectiveness of their rivals’ marketing strategies

Our competitor analysis solution can help you to identify unmet customer needs and uncover profitable market opportunities. Contact us to leverage our competitor analysis solution.

Our Approach1

Infiniti’s competitor analysis engagement involved a four-phased approach that included:

A market research study to gather comprehensive insights into the regional market trends and industry developments

A competitive study to analyze the key competitors and understand their marketing models

A pricing strategy engagement to analyze the factors impacting product prices in the market. This phase of the competitor analysis engagement also involved comparing the client’s pricing strategy with that of their competitors

A competitive benchmarking analysis to compare the client’s product offerings to that of their competitors.

Results Obtained

The insights obtained from Infiniti’s competitor analysis engagement helped the client to identify their strengths and weaknesses in comparison to their competitors. This helped them to identify areas that needed improvement. Also, a thorough analysis of competitors’ business strategies and plans helped the client to anticipate their competitors’ next move.

Additionally, by leveraging Infiniti’s competitor research engagement, the client was able to compare and measure the effectiveness of their marketing campaigns to that of their competitors. Also, by analyzing pricing models of their competitors, the client was able to set the right prices for their products. Within eight months of leveraging our competitor analysis solution, the company was able to enhance sales and increase profits by 31%.

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Want to gather more insights into our competitor analysis solution and their benefits for your business? Request a FREE brochure here!

Market intelligence services

Devising a Sound Commercialization Strategy for a Consumer Electronics Supplier – Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Services for a Consumer Electronics Supplier

In today’s hyper-competitive market, undertaking the right market intelligence study can help businesses at various stages of product marketing. The rapid changes in the market and regulatory environment creates new opportunities for businesses. Market intelligence services help businesses to keep tabs on profitable market opportunities and gather comprehensive market insights for confident decision-making.

This success story highlights how our market intelligence services helped a consumer electronics supplier to devise a solid commercialization strategy and achieve huge commercial success for its new product.

Want to stay informed about the present and the long-term forecasts of the market? Our market intelligence services can help. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics supplier based out of Canada.

Our client, a consumer electronics supplier, solely relied on its marketing team to provide its sales team with leads. However, the inability of the marketing team to gather comprehensive market insights and identify changing market needs resulted in huge losses for the company. As a result, the company was losing their market share to competitors. In an attempt to curtail losses in market share, they introduced a new product in the market. To achieve huge commercial success for its new product, they needed help in devising a sound commercialization strategy. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence services.

With Infiniti’s market intelligence services, the client also wanted to:

Identify the right set of customers – With Infiniti’s market intelligence services, the client wanted to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. By gathering these insights, the client wanted to set up marketing campaigns to reach out to the right audience at the right time using the right channels.

Optimize marketing initiatives – As the client was running multiple campaigns at the same time, they wanted to analyze the performance of different campaigns in real-time. By doing so, they wanted to identify the right marketing initiatives to focus on to increase sales. Additionally, with Infiniti’s market intelligence services, they wanted to decide how to allocate their marketing budgets and funnel it to promotional activities that gives them the highest ROI.

Whether you need to introduce a new product or devise a commercialization strategy for your new product, our market intelligence analysts can help. Contact us today!

Our Approach

The experts at Infiniti Research adopted a three-phased approach that included:

A customer intelligence study to understand the needs, preferences, behaviors, and spending patterns of customers in the target region.

A market scanning and monitoring analysis to keep tabs on technological changes and industry developments.

A marketing strategy engagement to devise a solid sales and marketing strategy for product promotion.

Results Obtained

The insights obtained from Infiniti’s market intelligence solutions helped the client to gain a clear understanding of the market potential for their new product. With Infiniti’s market intelligence services, the client was able to understand their target customers’ pain points, interaction patterns, purchasing habits, and spending behavior. This helped them to create different marketing initiatives for different set of customers. Also, by understanding the right channels to focus on, they were able to reach out to the right set of customers.

By leveraging Infiniti’s market intelligence analysis, the client was also able to analyze the performance of different campaigns in real-time and identify the best performing campaigns. This subsequently helped them to allocate their marketing budget for their promotional activities. Furthermore, with Infiniti’s market intelligence services, the client was able to achieve huge commercial success for their new product. Also, within eight months of their new product launch, they were able to sell approximately 37,000 products.

Want to know more about our market intelligence services and their benefits for your business? Request a FREE brochure here!

Go to market strategy

Leveraging Go to Market Strategy to Reduce Time to Market and Increase Profits by 16%

Go to Market Strategy for a Retail Firm

The rapid growth of the e-commerce sector has put immense pressure on retailers to differentiate their product offerings and launch new products meeting the market demand. To successfully launch a new product in the market, retailers must develop a solid business plan outlining the target audience, marketing plan, and sales strategy. A go to market plan is a unique approach that sales leaders take for winning a market. A well-defined go to market-strategy offers actionable insights by analyzing the potential customers, the value proposition, and the need for product differentiation.

Wondering how to efficiently connect with your prospects and customers? Devising a sound go to market strategy can help. Request a FREE proposal!

Business Challenge

The client a retail firm based out of Canada.

As the Canadian retail market was heavily saturated, the client realized the need to separate itself from the rest and create a distinct identity as well as a reputation for reliability. To achieve these objectives, they decided to launch new products meeting the market demand. However, the client noted that leading retailers failed in their attempt to launch a new product. The client, therefore, did not wish to take a chance. They approached the experts at Infiniti Research to leverage their expertise in devising a go to market strategy.

By leveraging Infiniti’s go to market strategy, the client also wanted to achieve other business objectives such as:

Identify target markets – By leveraging Infiniti’s go to market strategy, the client wanted to identify the target markets that are aligned with their corporate strategy and also the largest markets with the least competition.

Define target customers – By leveraging Infiniti’s go to market strategy, the client wanted to identify the most loyal and profitable customers. By doing so, they wanted to personalize their marketing strategies to retain and acquire profitable customer segments.

Determine brand positioning – With Infiniti’s go to market strategy, they wanted to focus on developing a solid marketing strategy for promoting their new product in the market. By doing so, they wanted to position their brand in the mind of your customers and generate greater brand loyalty.

Define a unique value proposition – By leveraging Infiniti’s go to market strategy, the client wanted to identify customers’ needs and differentiate their product offerings to best meet the market demand.

Want to devise a solid go to market strategy for your new product? Our go to market strategy engagement can help. Contact us today!

Our Approach

Infiniti’s go to market strategy engagement involved a four-phased approach that included:

CaptureA market research engagement to thoroughly analyze different markets and identify the largest markets with the least competition to focus on to achieve huge profitability.

A customer intelligence study to gather comprehensive insights into customers and categorize them into various categories based on their value for the brand.

A marketing and sales strategy engagement to develop a solid marketing plan for product promotions

A competitive intelligence study to analyze key competitors and identify business gaps.

Results Obtainedtestimonail

By leveraging our go to market strategy engagement, the client was able to identify the target markets that aligns with their corporate strategy. Also, the client was able to identify profitable customer segments, develop a solid marketing strategy, and define a unique value proposition.

Infiniti’s GTM strategy helped the client to focus on key niche markets and increase sales. Also, the newly launched product achieved huge commercial success and exceed revenue expectation. In addition, by leveraging Infiniti’s go to market strategy, the client was able to target the right set of customers and reduce expenses associated with product promotion processes. This subsequently helped the client to enhance brand loyalty and reduce time to market, all within a short period of six months. Infiniti’s go to market approach also increased profits by 16%.

Want to gather more insights into our services and their benefits for your business? Request a FREE brochure here!

Chocolate confectionery

Market Intelligence Engagement Helped a Chocolate Confectionery Manufacturer to Increase Profits by 23%

Chocolate Confectionery Market Overview

The rapid premiumization in chocolate confectionery and the rising demand for gluten-free chocolates are expected to foster the growth of the chocolate confectionery market in the coming years. However, customers’ increasing focus on health and a slowdown in sales in promising markets could impact the further growth of the global chocolate confectionery market. As such, leading players in the chocolate confectionery market are identifying new growth opportunities and focusing on innovating their product offerings. However, to rapidly adapt to the market changes, it requires companies in the chocolate confectionery market to track key industry trends, opportunities, and threats.

As the balance of power has shifted from companies to customers, focusing on new packaging innovations and market opportunities have become vital for chocolate confectionery manufacturers to sustain a leading edge in the market. Our market research experts can help you to keep pace with market changes and adapt to the fast-changing marketplace. Request a FREE proposal today!

Business Challenge

The client is a chocolate confectionery manufacturer based out of Belgium.

Business Challenges Included:2
The rising competition from new players who provided a wealth of snacks such as energy bars and nuts increased competition for the client as customers were highly health-conscious. Also, rapid fluctuations in the prices of raw materials hampered the company’s production volume and adversely affected the profit margins. The company also imported raw materials from other countries. However, the client noted that prices for imported raw materials such as cocoa butter, sugar, almonds, and vanilla climbed to record levels due to unfavorable weather conditions in producer countries. To address these rising challenges, the chocolate confectionery manufacturer realized the need to gather comprehensive insights into the market demands and industry developments. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

Growing health consciousness among customers has increased the demand for gluten-free chocolate confectionaries across the globe. Want to know other major trends in the chocolate confectionery market to focus on and yield huge profits? Contact us today!

Our Approach

The experts at Infiniti Research followed a four-phased approach.

1A market opportunity assessment to analyze the chocolate confectionery market changes and industry developments. This also involved a thorough analysis of the price changes in the market.

A competitive intelligence study to gather comprehensive insights into the top companies in the chocolate confectionery market. This phase of the engagement also involved analyzing the sales rate of the major competitors for the past five years and identifying the best-selling products.

A market trend analysis study to identify trends gaining popularity in the chocolate confectionery market. This also involved analyzing factors impacting the product demand and constraints hindering the business operations of the client.

A demand management study to understand demand patterns in the chocolate confectionery market.

Results Obtained

By leveraging Infiniti’s market intelligence solution, the chocolate confectionery manufacturer was able to identify the best-selling products in the market, analyze trends gaining popularity, and monitor price fluctuations in the market. The client was also able to focus more on developing energy bars for attracting health-conscious consumers. Also, a thorough analysis of the demand patterns in the market helped the client to efficiently manage the production volume and make informed business decisions to meet the market demand, all within a short period of eight months. Furthermore, by investing more into new packaging innovations, they were able to acquire new customers and enhance sales. The company was also able to enhance profits by 23%.

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Want to know more about our services for companies in the chocolate confectionery industry? Request a FREE brochure here!

customer intelligence

Building Customer Intimacy for a Global Fashion Retailer with Customer Intelligence Solution

Customer experience and satisfaction have come to the forefront across industries. As such, it is now imperative for companies to create a 360-degree view of their customers to know and respond to them in real-time with a highly personalized approach. When it comes to the fashion industry, which is one of the most volatile and rapidly changing sectors, staying relevant and exciting could prove to be challenging. Brands must keep constant tabs on how consumer shopping trends are evolving and identify the gaps before it’s too late. Those brands that fall behind from doing so often fail to thrive in the long run. Furthermore, with the world going digital, consumers are rapidly integrating tablets and smartphones into shopping. This makes integrating digital into business a key to optimizing the brand experience. Top fashion retailers turn to customer intelligence solutions to gain a better idea of how their customer shopping patterns are changing and identify what they need to do in order to adapt.

By bringing together customer, sales and inventory information from siloed applications, brands can benefit from access to powerful consumer insights for better decision-making across sales, merchandising, marketing, logistics and improve customer experience. Know how we can help you achieve this.

The client

The client is one of the most iconic fashion retailers having stores set up in 50+ locations around the globe. The company has been in business for over 40 years.

Business challenges

The client recently moved to an omnichannel model of business in order to keep up with the changing trends in the fashion industry. Despite this, they noticed a constant decline in their profits from online channels and also a dip in footfalls in their brick and mortar stores. They approach our industry experts to leverage our customer intelligence solution and identify where they lacked in keeping their customers hooked on to their brand and understand ways to enhance their profit margins. Using customer intelligence services, they wanted to:

  • Gain a single view of customers (including purchase history, feedback, and preferences) across different touchpoints
  • Identify issues faced by customers both instore and on online platforms and analyze ways to resolve these issues
  • Enhance their merchandising to suit the tastes and preferences of target customers
  • Formulate strategies to avoid strategies of stock-outs of excess stocks that can have a significant impact on the profit margins

Get in touch with an expert to know how we can help you solve key business challenges.

Solution offered

As a part of the customer intelligence engagement, our experts undertook a customer segmentation analysis to group different target consumers of the brand based on the touchpoints through which they interacted or purchased from the brand. Infiniti’s experts then followed a customer need analysis to better understand the needs of the target customers and gauge their satisfaction levels. This helped identify the gaps in service and products and gave the company a fair idea of their areas of improvement.

Apart from the customer intelligence solution, the experts also used demand planning and forecasting analysis to identify the optimal stock levels that the business must maintain in order avoid situations of overstocking or understocking or avoid supply-demand mismatch.  The client also gained comprehensive insights and strategies on how they can optimize their supply chain processes to better meet the demands of target customers.  

Business impact

The customer intelligence engagement helped the client in:

customer intelligence

Learn how our solutions can help you stay updated with the latest retail industry trends

Organic fertilizer market

An Organic Fertilizer Manufacturing Firm Increased Profits by 21% with Market Intelligence Solution

Organic Fertilizer Market Analysis

The global organic fertilizers market is projected to grow nearly six-fold over the next decade due to the increasing practice of organic farming. Also, sustainable farming practices and governmental support to organic fertilizer manufacturers are driving the growth of the organic fertilizer market. On the other side, lack of domestic production centers, low yield, fluctuating prices of raw materials, and new market entrants pose challenges for companies operating in the organic fertilizer market. As such, companies in the organic fertilizer market need to have a comprehensive view of the market environment and develop data-driven strategies.

Increasing organic farming practices and growing awareness about the benefits of using organic fertilizers are driving the growth of the organic fertilizer market. However, organic fertilizer manufacturers are not free of challenges. Our market intelligence experts can help you to understand challenges and take proactive approaches to tackle them. Request a FREE proposal today!

Business Challenge

The client is an organic fertilizer firm based out of the United States.

Our client, an organic fertilizer company, encountered a steady decline in their profits for two consecutive years. Also, the fluctuating prices of the raw materials made it difficult for the client to adapt to the fast-evolving market changes. In addition, due to the lack of domestic production centers, the client relied on heavy imports from other developed countries such as Canada and India. The client, therefore, realized the need to thoroughly analyze the market changes and profitable business opportunities. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

Other key challenges that the client wanted to tackle by leveraging Infiniti’s market intelligence solution were:

Organic fertilizer market challenge #1: Heavy imports

The company in the organic fertilizer market heavily depended on other countries for their production needs. Only around 13% of the water-soluble fertilizers demand was met through domestic production, others were being imported. This was because of high production cost coupled with lack of advancements in the technologies and automation processes. The client, therefore, wanted to set up production centers in the US and reduce dependency on other nations. To do so, they wanted to understand the requirements for starting a new organic fertilizer production center.

Organic fertilizer market challenge #2: Raw material price fluctuations

The rapid fluctuations in raw material prices had a major impact on operating costs. Additionally, they had a direct effect on the company’s sales revenue. The client, therefore, wanted to analyze the factors impacting the raw material prices in the organic fertilizer market. Also, the client wanted to adjust product prices accordingly and remain competitive in the market.

Organic fertilizer market challenge #3: Distributors and suppliers

Although the overall sales for various grades of water-soluble fertilizers were growing at a significant pace, the client faced challenges due to the declining sales in the respective grade. The client, therefore, wanted to conduct a customer satisfaction survey of distributors, dealers, and end-customers to analyze their pain points and identify areas of improvement.

Are you planning to start or expand your existing organic fertilizer production business? If yes, our experts can help you to gather complete insights into the market requirements of the global organic fertilizer market. Contact us today!

Our Approach

Our experts followed a three-phased approach that followed:1

A market research study to thoroughly analyze the US organic fertilizer market. The factors such as market demands, trends, organic fertilizer market size, industry developments, and business opportunities were analyzed. Also, emerging regulations and policy changes were analyzed. The experts also evaluated the requirements of starting a new organic fertilizer production center in the US.

A market scanning and monitoring analysis to evaluate price fluctuations in the organic fertilizer market. The experts also assessed market competition, identified the right scale of opportunities to capitalize on to yield profits, and evaluated the factors impacting the raw material prices in the organic fertilizer market.

A customer intelligence study to analyze the needs and requirements of end-consumers regarding organic fertilizers. This phase of the engagement also followed a customer satisfaction survey to analyze their pain points of end-consumers and identify areas of improvement.

Results Obtained

With the insights obtained from Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to start a new organic fertilizer production center. This reduced their dependency on other nations for raw materials. Also, the client was able to identify the cost-effective technologies and processes to capitalize on to drive sales and enhance operational efficiency.

By keeping pace with market changes and requirements, the client was able to adapt to the fast-evolving marketplace. In addition, they were able to competitively set prices for their products and sustain a leading edge in the US organic fertilizer market.

Furthermore, by thoroughly analyzing their end-customers demands, they were able to change their business models and make strategic business decisions. Also, an analysis of the top organic fertilizer companies in the US helped the client to understand their competitors’ strategies and make changes to their business models accordingly.

With Infiniti’s market intelligence solution, the company in the US organic fertilizer market was able to enhance sales and subsequently increase profits by over 21%.

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Car accessories market

Market Opportunity Assessment Helped a Car Accessories Manufacturer to Exceed Sales Expectation and Increase Profits by 17%

Car Accessories Market Overview

The car accessories market is expected to witness substantial growth over the coming years, triggered by the rising demand for cars and the increasing inclination of millennials towards vehicle customizations. Also, new technologies such as lighting technology, biometric vehicle access, and active window displays are expected to open up new opportunities for companies in the car accessories market over the next decade. However, with rising customer expectations and requirements, automotive accessories manufacturers need to constantly adapt to the fast-evolving marketplace to maintain a positive brand perception. This is where companies realize the real power of leveraging market opportunity analysis.

An upsurge in the demand for premium vehicles and introduction of new technologies are expected to bring about major transformations in the global car accessories market. Our market opportunity analysis can help you to keep pace with market changes and industry developments. Request a FREE proposal today!

Business Challenge

The client is a Chinese car accessories manufacturer and supplier.

Our client, a car accessories manufacturer chose to expand its operations to the German automotive aftermarket as Germany was the best-renowned country for its manufacturing capabilities. Expanding into the German automotive market seemed to be an appealing option for the client. However, the complexity of the German legislative environment and rising custom duty on spare parts/accessories increased challenges for the company. The client, therefore, realized the need to carry a comprehensive market opportunity assessment to understand key opportunities and overcome market entry barriers. As such, they approached the experts at Infiniti Research to leverage their expertise in offering market opportunity assessment.

Other key objectives that the client wanted to achieve by leveraging Infiniti’s market opportunity analysis were:

Car accessories market challenge #1: Rising taxes and import duties on spare parts

The client noted that custom duty on specific car accessories and spare parts has been raised to around 25% and import duty increased by approximately 5% in the German car accessories market. This impacted the market price of luxury cars and necessitated premium car companies to increase prices across lines, in the range of around 3 to 5%. Also, the company realized the need to comply with national (DIN), European (EN), and international standards (ISO) in order to export their products to the German car accessories market. With Infiniti’s market opportunity analysis, the client wanted to understand the complexity of the German market and identify changes in taxes and custom duty.

Car accessories market challenge #2: Delayed custom clearance

The increasing delay in the release of car accessories and spare parts from custom office was making it difficult for auto accessories manufacturers to ensure timely services and delivery to customers. As such, companies in the German car accessories market were adopting alternative ways to ensure timely delivery of products and increase sales. With Infiniti’s market opportunity assessment, the client wanted to thoroughly analyze the top companies in the German car accessories market. By doing so, they wanted to identify their business models and make strategic business decisions.

Car accessories market challenge #3: Rising need for the support of an intermediary

The client needed the support of an intermediary to establish their business in Germany. However, they faced difficulties in identifying the best way to venture into the German market. With Infiniti’s help, they wanted to identify the best route to enter the German car accessories market.

Having a comprehensive understanding of the market opportunities, trends, and challenges can help businesses to efficiently adapt to the market demands and succeed in the long-run. Our market opportunity analysis can help you to achieve these objectives. Contact us today!

Solutions Offered

Our experts followed a three-phased approach which included:

A market intelligence engagement to gather comprehensive insights into the present as well as long-term forecasts of the German car accessories market. This phase of the engagement also involved identifying the latest market trends and technological developments through an in-depth understanding of the market forces and competitive landscape changes.

A competitive intelligence study to analyze the strategies and business models of the top companies in the German car accessories market. This phase of the engagement also involved identifying the strengths and weaknesses of the client’s key competitors to identify business gaps and opportunities for differentiation.

A market scanning and monitoring analysis to identify the different routes to enter the German car accessories market. Also, our experts helped identify the best partners to support the client’s business operations in the German car accessories industry.

Results Obtained

With Infiniti’s market opportunity analysis, the client was able to gather comprehensive insights into the German car accessories market. Also, the client was able to understand the complexity of the German legislative market and identify changes in taxes and custom duty. Furthermore, by identifying the export policies and tax changes, they were able to comply with national (DIN), European (EN), and international standards (ISO).

As recommended by the experts at Infiniti Research, the client chose to start a franchise in order to limit the costs and risks associated with setting up a new office. This helped them to successfully establish their operations in the German car accessories market. Besides, they were able to ensure timely services and delivery to customers. This subsequently helped the client to enhance sales and acquire new customers. Also, within two years of entering the German car accessories market, the client was able to exceed their sales expectation and increase profits by 17%.

Want to know more about how our services can help your business? Request a FREE brochure here!

Industrial packaging

European Industrial Packaging Market Intelligence Study – Infiniti’s Latest Success Story

Industrial Packaging Market Overview

The European industrial packaging sector is experiencing positive growth due to the rising demand in industries including food and beverage, construction, oil and gas, and consumer electronics. Also, rapid technological advancements and R&D across the globe are expected to drive the growth of the industrial packaging market over the coming years. These transformations have not only opened up new opportunities for companies in the industrial packaging sector but have also brought about new challenges. Consequently, companies in the industrial packaging market will need to identify the main challenges ahead and stay prepared.

Want to understand trends, challenges and opportunities in the industrial packaging industry? Our market intelligence solutions can help. Request a FREE proposal!

Business Challenge

The client is an industrial packaging company based out of Europe. The client serves the construction and heavy equipment suppliers in Europe.

The rise of new digital solutions, digitalization of the workforce, cost pressure, and sustainability issues posed major challenges for the client. Also, as the client solely relied on conventional packaging techniques, they were unable to deliver products on time while delivering the highest quality. As a result, the client’s existing customers were unwilling to renew deals with them. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

By leveraging Infiniti’s market intelligence solution, the client also wanted to tackle challenges such as:

Industrial packaging company challenge #1: Adoption of digital techniques

As digital packaging techniques not only helped industrial packaging companies to shorten production time but also in customization, security and traceability needs, the client wanted to identify the top companies in the European industrial packaging market leveraging similar technologies. Additionally, they wanted to evaluate the capital requirement for leveraging digital technologies and processes.

Industrial packaging company challenge #2: Digitalization of the workforce

The client faced challenges in efficiently communicating between internal (production) and external (printers and converters) teams. They noted that the leading companies in the European industrial packaging market have already leveraged automation processes to enable effective communication between the internal and external teams. Therefore, the company wanted to understand the challenges of leveraging automation processes and evaluate the capital investment required.

Industrial packaging company challenge #3: Sustainability issues

To tackle sustainability challenges, industrial packaging companies are under the need to process more advanced substrates, thinner materials, and more demanding designs. The client, therefore, wanted to identify approaches undertaken by their competitors to tackle this challenge.

Want to identify the lucrative opportunities in the European industrial packaging market to capitalize on? Our market intelligence solution can help. Contact us today!

Solutions Offered

Our experts followed a six-phased approach to help the client tackle the rising challenges in the industry.

  • A market opportunity analysis to analyze market trends and industry developments in the European industrial packaging market. This also involved a comprehensive analysis of the prevailing and potential market opportunities.
  • A competitive intelligence engagement to analyze competitors’ next moves and understand their strategies and business models.
  • A customer intelligence study to understand customer needs and requirements. In addition, this phase of the engagement involved identifying reasons for customer churn.
  • A competitive benchmarking analysis to analyze the client’s products and services in comparison to their competitors.
  • A demand management study to analyze factors impacting the product demand in Europe.
  • A technology assessment to identify cost-effective technologies leveraged by companies in the European industrial packaging market.

Results Obtained

Infiniti’s market intelligence engagement helped the client to capitalize on profitable opportunities and tackle the rising challenges in the market. Also, by efficiently investing into digital technologies and automation processes, they were able to shorten production time and enhance quality of the packaging material. Implementation of automation processes further helped them to enhance communication between the internal and external teams.

By thoroughly analyzing their competitors’ strategies and business models, they were able to identify cost-effective strategies where they invested on to yield profits. Also, a comprehensive analysis of their customers’ needs and demands helped them to personalize their product offerings for them. In addition, they were able to sign a profitable deal with a leading company in the heavy equipment manufacturing industry.

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Chemical market analysis

US Chemical Market Analysis: Exploring Market Opportunities and Challenges – Infiniti’s Latest Success Story

Chemical Market Analysis

The chemical market is expected to witness positive growth over the coming years. The major factors driving growth include robust growth of construction industry and oil exploration, and production activities. On the other hand, market volatility, rising need to embrace innovation, and sustainability challenges have started coming to the forefront. Owing these roadblocks, chemical firms are under the need to evolve and adapt to the changing market demands. In this scenario, a thorough understanding of the market landscape and industry developments is vital. This is where the real power of leveraging chemical market analysis comes into play.

We helped a chemical company to exceed their revenue expectation and enhance profits by 19%. This success story explains in detail the approach undertaken by the experts at Infiniti Research to help the client make strategic business decisions and yield huge savings.

To succeed in today’s competitive marketplace, chemical companies will need to embrace new market opportunities and overcome challenges coming their way. Our chemical market analysis engagement will help you to gather comprehensive insights into market trends, opportunities, and challenges. Request a FREE proposal today!

Business Challenge

The client is a chemical company based out of Europe.

The client wanted to expand their operations to the United States. As the US chemical market was highly volatile, the client realized the need to gather reliable insights into the US chemical market opportunities and challenges to make a sound market expansion plan. They were in need of a partner to support them in their research and information needs. As such, they approached the experts at Infiniti Research to leverage their expertise in offering chemical market analysis.

By leveraging Infiniti’s chemical market analysis, the client wanted to achieve objectives such as:

Rising market volatility – The unexpected variations in raw material costs, exchange rates, and tariffs necessitated companies in the US chemical market to negotiate contracts and adjust prices of products accordingly. Therefore, with Infiniti’s chemical market analysis, the client wanted to keep a constant watch on market changes and adapt accordingly. In addition, with Infiniti’s chemical market analysis, they also wanted to understand the investment required for implementing an ERP system to enhance their operational efficiency.

Increasing quality audits – By-yearly regulatory updates and new compliance requirements necessitated companies in the US chemical market to maintain strict quality management and streamline supply chain activities. Therefore, to equip themselves for quality audits, the client realized the need to keep pace with industry regulations and market requirements.

Digitalization – Digital technologies enabled chemical companies to achieve improved output at lower cost and facilitated accurate inventory planning to prevent stock-outs. The client noted that leading companies in the US chemical market have already started embracing IoT and digital technologies to enhance operational efficiency. Therefore, by conducting the US chemical market analysis, the client wanted to analyze cost-effective technologies and processes leveraged by the top companies in the US chemical market.

The chemical industry will continue to undergo rapid changes in the next decade. Our chemical market analysis engagement can help you to stay abreast of the industry transformations and market changes. Contact us today!

Solutions Offered

As a part of the chemical market analysis engagement, our experts followed a five-phased approach that involved:

Chemical market analysis phase #1: Market Research

A chemical market research study to analyze market transformations and industry regulations in the US chemical market.

Chemical market analysis phase #2: Market Opportunity Assessment

A market opportunity analysis to evaluate profitable opportunities and market entry barriers in the US chemical sector.

Chemical market analysis phase #3: Market Scanning

A market scanning and monitoring analysis to identify changes in emerging regulations and governmental policies regarding product quality audits.

Chemical market analysis phase #4: Technology Assessment

A technology assessment study to evaluate cost-effective technologies and processes.

Chemical market analysis phase #5: Competitive Intelligence

A competitive intelligence engagement to evaluate the competitive landscape and analyze business strategies of the top companies in the US chemical market.

Results Obtained

By conducting the US chemical market analysis, the experts at Infiniti Research helped the client to keep a constant watch on market changes and new compliance requirements in the US. The experts also helped the client to identify cost-effective technologies and processes leveraged by the top companies in the US chemical market. In addition, our chemical market analysis engagement helped the client to identify market entry barriers and take proactive approaches to tackle them. The company was able to successfully establish their operations in the US.

The insights obtained from Infiniti’s chemical market research analysis helped the client to equip themselves for audits and clear the quality checks in their initial attempt. Furthermore, by implementing an ERP system, the client was able to streamline processes and drive collaboration and efficiency. Additionally, by constantly monitoring their competitors’ strategies and business processes, they were able to embrace new technologies and processes and make strategic business decisions. Within two years of entering the US market, the client was able to become one among the top 25 chemical companies in the US. Also, they were able to exceed their revenue expectation and enhance profits by 19%.

Want to know more about our market analysis services? Request a FREE brochure to gain more insights into our services portfolio and their benefits for your business.

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