Category: Case Study

Retail industry

Overcoming Challenges in Retail with Infiniti’s Solutions – A Storyboard Series of Success Stories

Lower unemployment and tax cuts have fueled the growth of the retail industry over the past year. According to the retail industry experts at Infiniti Research, 2019 will be a precarious year for players in the retail sector. As the stock market is in flux, the future of retail is expected to be dominated by steepening tariffs. Furthermore, another intriguing retail market trend is emerging markets are taking on a greater share of global growth. However, these challenges could also present several opportunities for savvy retailers who are willing to face the winds heads on.

Infiniti’s solutions to overcome challenges in the retail have helped several established brands to enhance their overall performance and drive greater business growth. This newsletter offers a snapshot of some of our success stories and how our experts helped clients overcome some major risks facing the retail industry.

Attracting new customer groups for a fast-fashion retailer using market opportunity analysis

Recently, several fast-fashion retailers have had to wind up their operations due to their inability to cope up with the dynamic market trends and ever-changing consumer demands. This has acted as a wake-up call for other players in this segment to reinvent their strategies to survive. This success story is a great example of how brands that have the courage to self-disrupt will emerge as winners. Our client, a fast-fashion retailer based out of Central America wanted to attract new customer segments and wanted to identify the right marketing channels to invest in. With our market opportunity analysis, they were able to effectively target the right customer groups and thereby increased their targeted segment spend by 19%. They were also able to reverse their declining sales in less than 60 days.

Using customer buying journey maps to identify untapped opportunities

Personalization of customer experience is becoming vital for companies in the retail industry to retain their customers. To do so, retailers will need to map their customers’ journey from awareness to the purchase stage. This is where the importance of customer buying journey maps come into play for companies in the retail industry. A German retailer wanted to devise personalized product offerings, develop better marketing strategies, and drive sales. Experts at Infiniti provided the client with a customer buying journey analysis solution and devised strategies to help them personalize their marketing and sales strategies to drive maximum sales. By identifying the right marketing channels to target customers the client was able to drive customer engagement and enhance ROI by 23%.

Competitive pricing analysis to boost sales and enhance profit margins by 19%

Companies in the retail industry resort to different pricing strategies based on their unique business goals and other key factors affecting their business. However, increase in the number of competitors in the market is increasing challenges in retail especially when it comes to setting prices for products. The client is a renowned company in the Canadian retail industry. The company was facing predicaments in pricing their products in line with the current market demand and adjust to the competitors’ pricing structures. Our competitive pricing analysis solution focused on identifying how similar products of the same category are priced in the Canadian market. This helped the client to identify the optimum price at which they can set their products to attract more customer while making steady profits. As a result, the client was able to overcome challenges in retail pricing and increase their profit margins by 19% in one year.

Reducing customer churn by 37% for a European retailer with customer needs assessment solution

The European retail industry is growing exponentially and presents huge opportunities for retail companies around the globe. Despite this steady growth, rising need for convenience and rapidly changing market realities are making it vital for retailers to understand customer needs and analyze their buying patterns. Our client is a well-known brand in the European retail industry. They noticed a steady decline in sales and consequently increasing customer churn in their business. They wanted to identify the prime reasons for them and overcome the key retail industry challenges coming their way. Infiniti’s customer needs assessment solution helped the client identify their customers’ unmet needs and demands. They also gained detailed insights on the product features that drive product purchase. With this, the company in the European retail industry was able to reduce customer churn rate by 37%.

Specialty Chemicals Industry

Market Intelligence Solution to Support Data-Driven Strategies for a Specialty Chemical Company

Specialty Chemicals Industry Analysis

The specialty chemicals industry is far more competitive than it used to be probably a decade ago. Rapid globalization, lack of visibility into demand patterns, and sustainability issues are increasing challenges for specialty chemicals manufacturers and distributors. In order to succeed in the long-run, companies in the specialty chemical manufacturing industry will need to understand challenges coming their way and leverage strategic planning to overcome them.

Specialty Chemicals Industry

Our market intelligence solutions can help you to keep track of market challenges and overcome major roadblocks coming your way. Request a FREE proposal today!

Business Challenge

The client is a specialty chemical manufacturer and distributor based out of the United States

The client faced difficulties in keeping pace with the market transformation and adapting to the fast-changing marketplace. Also, with the entry of new players in the market, the client observed a steady decline in their sales rate, which further resulted in huge losses in their profit margins. As such, the company in the specialty chemicals industry realized the need to conduct a market intelligence analysis to understand the industry’s fluctuating dynamics, as well as the market trends and opportunities.

Furthermore, by leveraging Infiniti’s market intelligence solution, they wanted to tackle challenges such as:

Specialty chemicals industry challenge #1: Push for globalization

With foreign countries such as Germany and Canada offering lucrative opportunities for specialty chemical companies, the client wanted to conduct a market intelligence study to identify profitable opportunities in these regions. Also, they wanted to understand the capital investment for entering German and Canadian specialty chemicals industry.

Specialty chemicals industry challenge #2: Lack of visibility into demand patterns

The company faced challenges in forecasting the product demand with complete accuracy. As a result, they faced difficulties in managing inventory and planning their workforce. With Infiniti’s market intelligence solution, they wanted to identify factors affecting the specialty chemicals demand in the market. Furthermore, they wanted to efficiently forecast the product demand in advance and reduce issues related to supply-demand mismatch.

Specialty chemicals industry challenge #3: Pricing challenges

The rapid pace of change in raw material price, shipping rates, and tariffs made it difficult for the company to competitively price their products. Therefore, the company wanted to engage in strategic planning around their pricing structures.

Specialty chemicals industry challenge #4: Evolving regulatory requirements

With Infiniti’s market intelligence solution, the client wanted to keep up with the regulatory changes and ensure adherence to both processing requirements and product quality standards.

With over 15 years of experience in serving companies across the globe, our industry experts can help you devise strategies to capitalize on new market opportunities. Contact us today!

Solutions Offered

To help the client tackle the industry challenges, the experts at Infiniti Research conducted a comprehensive specialty chemicals industry analysis. This phase of the engagement helped the client to assess competition in the local market and understand the industry transformations.

Our market intelligence engagement also involved the German and Canadian specialty chemicals market intelligence study. This helped the client to pursue profitable opportunities in the Canadian and German specialty chemicals market. Also, the company in the specialty chemicals industry was able to evaluate the capital requirements for entering these regions.

Our experts also conducted a demand and supply analysis. This helped the client to efficiently forecast the product demand and maintain adequate stocks in-hand.

By conducting market scanning and monitoring analysis, our experts also helped the company in the specialty chemicals industry to identify changes in emerging regulations and better prepare for changes pertaining to industry regulation.

Results Obtained

The insights obtained from Infiniti’s market intelligence engagement helped the company in the specialty chemicals industry to reduce time to market and understand the factors affecting their business growth. Furthermore, the client was able to adapt to the fast-evolving marketplace, competitively price products, and lower risks of stockouts and over-stocks.

As a result, the company witnessed a huge increase in their sales rate. This subsequently helped the company in the specialty chemicals industry to enhance sales by 29% in one year.

Request for more information to know more about our services for companies in the specialty chemicals industry.

Customer buying journey

Enhancing ROI by 23% for a Retailer by Devising a Customer Buying Journey Map

As the retail market is constantly evolving, personalizing the sales process to the buyer’s context is becoming vital for retailers. In addition, to improve customer experience, retailers need to understand how customers interact with the brand. To do so, retailers will need to map their customers’ journey from awareness to the purchase stage. This is where a customer buying journey analysis comes into play. Customer buying journey analysis helps businesses to understand the actions their customers take while engaging with the brand and the various touchpoints where they interact.

Around 70% of retailers agree that personalization has enhanced their overall marketing and sales strategies. Customer buying journey analysis can help businesses to devise personalized offerings by helping them map their customers' buying journey. Request a FREE proposal today!

Business Challenge

The client is a retail company based out of Germany.

In an endeavour to enhance its market share, a well-known retailer wanted to stay updated on the customer buying behavior and purchase patterns in the German retail market. In addition, they wanted to analyze their customer buying journey to devise personalized product offerings, develop better marketing strategies, and drive sales. They approached the experts at Infiniti Research to leverage their expertise in offering customer buying journey analysis.

Furthermore, by leveraging Infiniti’s customer buying journey analysis, the client wanted to:

#1: Enhance marketing ROI through better targeting and more personalized offerings

By leveraging Infiniti’s expertise in offering customer buying journey analysis solution, the client wanted to devise personalized marketing and sales strategies for different customer segments and efficiently utilize their marketing budget to drive sales.

#2: Enhance the brand image

By leveraging Infiniti’s customer buying journey analysis, the client wanted to analyze the actions their customers take while engaging with the brand and the various touchpoints where they interact. By doing so, the client wanted to understand areas where their brand needs to improve.

#3: Enhance customer experience

By analyzing customer buying journey and their needs, the client wanted to create a better in-store customer journey and enhance CX.

Wondering how to retain your valuable customers and provide exceptional customer experiences? Our customer buying journey analysis can help. Contact us today!

Solutions Offered

The initial phase of the customer buying journey analysis involved a customer segmentation analysis. In this phase, our experts helped the client to identify the most profitable customer segments and segment them into separate groups based on their value for the brand.

The next phase involved a customer satisfaction and loyalty assessment. In this phase, our experts conducted surveys and examined customer buying journey. This phase of the engagement helped the client to understand customers’ satisfaction level regarding their product. Also, the client was able to understand marketing channels where they needed to focus and areas that needed improvement.

In the final phase, our experts carried out a sales and marketing analysis, where they measured the effectiveness of marketing campaigns across different channels and conducted demo campaigns.

Results Obtained

The insights obtained Infiniti’s consumer buying journey analysis helped the client to devise a customer buying journey map and personalize their marketing and sales strategies to drive maximum sales. Furthermore, by understanding how customers interacted with the brand, the client was able to devise personalized product offerings and create a better in-store customer journey.

In addition, they were able to identify the right marketing channels to invest into and drive customer engagement. In one year, they were able to enhance their marketing ROI by 23%.

Elements of a Customer Journey Map

Capture

Request for more info to know how analyzing customer purchase journey can help you efficiently engage with your customers and boost sales.

Pharmaceutical logistics market

Realizing Savings of Over $3.2 Million in Operational Cost for a Pharmaceutical Logistics Company | Infiniti’s Competitive Intelligence Engagement

Pharmaceutical Logistics Market Overview

The global pharmaceutical market has been experiencing positive growth over the past few years due to the rise in generic drug production and progress in drug research and development. The rapid pace of developments in the pharmaceutical industry has contributed to the growth of the pharmaceutical logistics market. However, lack of coordinated and flexible supply chain, temperature control issues, lack of supply chain visibility, and warehouse management hurdles are still increasing challenges for companies in the pharmaceutical logistics market. To sustain in the long-run, companies in the pharmaceutical logistics market will need to tackle the industry challenges coming their way and revamp their traditional supply chain processes.

Pharmaceutical Logistics Market

To ensure uninterrupted supply of pharma products, pharmaceutical transportation companies will need to adopt flexible and resilient supply chain management processes. Our experienced market research experts can help you identify inventory challenges and take the right course of action to mitigate them. Request a FREE proposal.

Business Challenge

The client is a pharma logistics company based out of Central Europe.

The company faced challenges in efficiently managing their inventory. The lack of having a coordinated and flexible supply chain process further made it difficult for the client to deliver products on time. Also, as pharmaceuticals require greater attention to safety standards, the client faced challenges in adhering to the safety requirements and reducing the likelihood of product damage during transportation.

As a result, the company witnessed a huge dip in their profit margins and even started losing their customers to competitors. They approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution. By leveraging Infiniti’s competitive intelligence solution, the company in the pharmaceutical logistics market wanted to analyze their competitors’ supply chain processes and understand strategies adopted by them to tackle the inventory management challenges.

Other challenges that the client was looking to tackle by leveraging Infiniti’s competitive intelligence solution were:

Pharmaceutical logistics market challenge #1: Product shortages

Product shortage is a major issue faced by pharmaceutical logistics companies in Europe. Therefore, with Infiniti’s competitive intelligence solution, the company in the pharmaceutical logistics market wanted to analyze how the top companies in the pharmaceutical logistics market ensured uninterrupted supply of products.

Pharmaceutical logistics market challenge #2: Temperature control issues

Keeping temperature-sensitive pharmaceuticals like vaccines at the right temperature range during the transportation process was becoming challenging for the company. With Infiniti’s competitive intelligence solution, the client wanted to understand how their key competitors dealt with such issues.

Pharmaceutical logistics market challenge #3: Pharma products damage

As pharmaceuticals are most vulnerable to damage during transport, the client wanted to identify supply chain risks in the pharmaceutical logistics market and identify measures taken by their competitors to reduce the likelihood of product damage.

We can help you enhance your supply chain efficiency and better manage inventory needs and requirements. CONTACT US today!

Solutions Offered

As a part of the competitive intelligence engagement, the experts at Infiniti Research gathered comprehensive insights about the client’s key competitors. The factors such as competitors’ service offerings, risk mitigation approaches, and business strategies were taken into consideration during the analysis.

The experts at Infiniti Research even conducted an inventory forecasting engagement. This phase of Infiniti’s logistics management solutions helped the client to thoroughly analyze the market demand and identify target stock levels to meet the rising demand for pharmaceutical products.

Infiniti’s logistics management solutions also involved demand planning and forecasting. Our demand planning and forecasting solution helped the client to enhance the accuracy of their demand forecast. This further helped the client to optimize their supply chain operations.

Lastly, the experts conducted pharmaceutical logistics market scanning and monitoring. This phase of Infiniti’s competitive intelligence solutions helped the client to keep pace with all market transformations in the pharmaceutical logistics market. By doing so, the client was also able to better manage their inventory by understanding demand fluctuations in the pharmaceutical logistics market.

Our experts also helped the client to analyze certain packaging alternatives employed by their key competitors to deal with product damage and temperature control challenges in the pharmaceutical logistics market.

Results Obtained

With the insights obtained from Infiniti’s competitive intelligence solution, the client was able to enhance the accuracy in demand forecasting by 15%. This helped them to reduce product shortages and manage overstocks. Moreover, they were able to understand strategies undertaken by their key competitors to reduce product damage and manage temperature control challenges. This further helped them to efficiently deal with product safety challenges and reduce the likelihood of product damage. In addition, by understanding supply chain risks in advance, they were able to take strategies to mitigate them.

Consequently, the company in the pharmaceutical logistics industry was able to realize a savings of over $3.2 million in their operational cost.

Request for more information to know more about our solutions for companies in the pharmaceutical logistics market.

Competitive pricing analysis

Competitive Pricing Analysis Helped a Retail Company to Boost Sales and Enhance Profit Margins by 19%

Competitive Pricing Analysis for the Retail Industry

Today, retailers use a variety of pricing strategies depending on their unique business goals and objectives. However, for retailers to succeed in the long-run, it is important to have the right pricing strategy. Also, retailers need to constantly monitor competitors’ pricing structures and set product prices based on the current market demand. This is where the real power of a competitive pricing analysis comes in. This success story explains how our competitive pricing analysis solution helped a retailer gain a competitive advantage in the market.

Request a FREE proposal to know how our competitive pricing analysis can help you efficiently price your products to yield maximum profits.

Business Challenge

The client is a retailer based out of Canada. With the rising market competition and unexpected market fluctuations, the client faced difficulties in efficiently pricing their products. Also, as the product price largely influenced customers’ buying behavior in the Canadian retail market, the client was finding it challenging to dynamically adjust prices for their products according to the current market demand and competitors’ pricing structures. As such, they approached the experts at Infiniti Research to leverage their expertise in offering competitive pricing analysis.

By leveraging Infiniti’s expertise in offering competition based pricing analysis, they also wanted to:

  • Analyze pricing strategies of the top retail companies in Canada and set prices for their products accordingly.
  • Respond faster to their competitors’ actions and better position their company in the Canadian retail market.
  • Attract price-sensitive and retain valuable customer segments.
  • Measure customers’ sensitivity to price changes and identify the price gap with the competitors.
  • Analyze how their competitors set prices for their products according to the perceived value of the product.

Deciding the right ‘price’ for a product is a challenging task for companies. Are you finding it challenging too? If yes, our competitive pricing analysis can help. Contact us today to leverage our competitive pricing analysis solution!

Solutions Offered

The initial phase of the competitive pricing analysis engagement involved conducting a competitive intelligence study. This phase of the engagement helped the client to analyze the competitive landscape as a whole through a holistic understanding of their competitors’ product/service offerings and technology/innovation strategies.

The next phase of the competitive pricing analysis engagement involved a competitive benchmarking analysis, where the experts compared the client’s pricing strategies with that of their competitors. This phase of the competitive pricing analysis helped the client to understand prices for similar products in the Canadian retail market and change their product prices accordingly. Our solutions even helped the client to measure customers’ sensitivity to price changes and identify the price gap with their competitors.

Finally, our experts conducted a demand forecasting study, where they analyzed the potential demand for the client’s products in the market. By understanding the market demand for their products, the client was able to revamp their pricing structures based on the market demand.

Results Obtained

The insights obtained from Infiniti’s competitive pricing analysis solution helped the client to competitively set prices for their products. This helped the company to control the competition by preventing loss of market share and customers to their competitors. Also, Infiniti’s competitive pricing analysis solution helped the client to keep their customer base stable and drive business growth. Furthermore, by employing dynamic pricing strategy, the client was able to compete better in the Canadian retail market and maximize profits with each customer.

Infiniti’s competitive pricing analysis helped the retail company to drive sales and this subsequently helped them to enhance profit margins by 19% in one year.

Competitive Pricing Analysis

Aligning prices with market demand and competition doubles revenue for companies. Our competitive pricing strategy can help businesses achieve this objective. Request for more info!

Beverage packaging market

Enhancing ROI by 19% for a Beverage Packaging Company – Market Trend Analysis Engagement

Beverage Packaging Market Analysis

The global packaging industry is constantly evolving. The rapid pace of change has not only brought about exciting opportunities but has also put immense pressure on companies in the beverage packaging market to evolve and adapt. To sustain a leading edge in the marketplace, it has become imperative for beverage packaging companies to keep abreast with the trends and innovations in the market. This is where market trend analysis comes into play. Trend analysis helps companies to not only identify the latest trends but also to stay ahead of them.

Beverage Packaging Market

Interested to know the latest trends and innovations in the beverage packaging market? Our trend analysis solution can help. Request a FREE proposal today!

Business Challenge

The client is a well-known beverage packaging company based out of Central Europe. With the changing dynamics of the current marketplace, the client was struggling to understand and act on trends that impact their business. Also, the client noted an unexpected drop in their sales rate due to their inability to identify and adapt to the latest market changes.

The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the packaging company wanted to identify trends in terms of product innovation, competitor product features, new operations, and delivery models.

Beverage packaging market challenge 1: Changes in consumer needs and behavior

With consumers’ needs and requirements constantly changing, the client wanted to identify a specific trend in changing customer need and behavior to devise strategies to meet their current and potential demands.

Beverage packaging market challenge 2: Shifts in consumer perception of value

As customers are flooded with multiple choices in packaging, timely analysis of consumer needs is becoming important. Therefore, with Infiniti’s trend analysis solution, the client wanted to understand shifts in consumer perception of value to alter their business strategies accordingly.

Beverage packaging market challenge 3: Changing trends in industry cost drivers

Today’s ever-changing beverage packaging market demands businesses to be aware of changes in the composition of the cost drivers and also innovations that lead to lower-cost alternatives. Therefore, the client wanted to identify better packaging alternatives, which offer additional value and drive sales.

Beverage packaging market challenge 4: Evolving beverage packaging market landscape

The packaging industry client also wanted to analyze trends in terms of product innovations, competitor product features, and new operation and delivery models to stay ahead of their competitors.

Request a FREE proposal to know how our trend analysis solution will help you keep pace with market transformations and adapt to the requirements in today’s competitive marketplace.

Our Approach

Our experts conducted a market research study to help the client gather comprehensive insights into the trends and innovations in the European beverage packaging market. The experts also analyzed the current and past market behavior and dominant patterns of the European beverage packaging market. Also, the experts examined political, economic, social, technological, environmental, and legal implications of the beverage packaging market in Europe to identify the external factors that impacted the client’s business activities.

Results Obtained

Infiniti’s trend analysis helped the client to identify the current and future trends in the European beverage packaging industry. Based on the sales data obtained from trend analysis engagement, the client was able to understand factors that affected their stock’s value, irrespective of general market conditions. Furthermore, Infiniti’s trend analysis solution helped the company in the beverage packaging market to identify attractive investment opportunities that are currently showing an upward trend. The client also identified low-cost alternatives to attract more customers. With Infiniti’s trend analysis solution, the company also witnessed an increase in their sales rate. In addition, the company was able to enhance ROI by 19%.

Request for more information to gain more insights into our services for companies in the beverage packaging industry.

Retail banking industry

Enhancing Market Share by 31% for a Retail Banking Industry Client – Market Research Study

Retail Banking Industry Overview

Despite several uncertainties in the financial sector, the retail banking industry in the US has been experiencing positive growth. However, the industry is not free of challenges. Companies in the retail banking industry are facing a new set of challenges over the past decade including rising competitive pressures, organizational obstacles, and customer experience management hurdles. Moreover, with millennials and Gen Z consumers becoming the highest-earning groups soon, companies in the retail banking industry are compelled to adapt their solutions to match young customers’ digital preferences and needs.

RETAIL BANKING INDUSTRY

Recent studies show that around 70% of companies in the retail banking industry have adapted a customer-centric business model. So, have you revamped your traditional banking models to meet the demand of the rising population? If not, our market intelligence experts can help. Request a FREE proposal.

Business Challenge

The client is a retail banking company based out of the United States. The rising competition from community banks, FinTech organizations, and national banks made it difficult for the client to acquire new customers. Also, with the amount of turbulence in the U.S. political landscape, navigating the regulatory and compliance landscape was becoming challenging for the company. Furthermore, the client faced difficulties in creating a personal connection with customers in an increasingly digital world.

As such, the client approached the experts at Infiniti Research to leverage their expertise in offering market research solutions. With Infiniti’s market research solution, they wanted to keep pace with the retail banking industry trends and innovations to serve customers better and build more advanced information security systems. Furthermore, they wanted to win market share and improve customer experience by delivering personalized banking services.

Traditional, time-intensive market research cannot help you to keep up with the needs and demands of a more demanding, smarter world. Contact us to know how our custom market research solutions can help you gather data-driven insights into a new or existing market.

Solutions Offered

As a part of the retail banking industry analysis, the experts at Infiniti Research conducted a competitive intelligence study. Factors such as competitors’ services, communication channels, customers, and pricing structures were taken into consideration. Also, our experts conducted a comprehensive market scanning and monitoring analysis. This phase of the engagement helped the client to identify the retail banking industry size and understand the regulatory landscape in the US.

Furthermore, a customer intelligence study was conducted to help the client understand their customers’ needs and devise personalized service offerings for them. Also, by understanding the latest market trends and innovations, the client was able to change their processes in order to adapt to the fast-changing marketplace.

Results Obtained

With our market research solution, the client was able to optimize their processes, reduce cost, and better serve customers. Also, by keeping pace with the market transformations and trends, the client was able to speed-up decision making and sustain a leading edge in the US retail banking industry. Furthermore, by understanding the entire customer lifecycle, they were able to drive better customer experience, increase customer loyalty, and reduce customer churn.

The company in the retail banking industry was even able to eliminate cyberthreats by building a more advanced information security system. With Infiniti’s market research engagement, the client was also able to devise personalized service offerings for their lucrative customer segments. In addition, the company was able to enhance their market share by 31%.

To sustain a leading edge in today’s competitive marketplace, companies in the retail banking industry will need to keep pace with the market changes and differentiate their service offerings. Request for more info to gain detailed insights into the US retail banking industry.

market opportunity analysis

Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer

The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut shop is a wake-up call for players in the industry to stay prepared for a tougher economic environment with changing consumer trends and shifts in the fashion system. According to experts at Infiniti, this year will be shaped by consumer shifts linked to technology, social causes, and trust issues along with the potential disruption from geopolitical and other macroeconomic events. Only those fast fashion retailers who accurately reflect the trends or have the courage to self-disrupt will emerge as winners. By leveraging a market opportunity analysis fast fashion retailer can stay abreast with the changing market dynamics and also identify lucrative opportunities that can be capitalized on.

Every day you’re dealing with the changing nature of retailing and the information imbalance caused by mobile apps, social media, and big competitors with bigger budgets. Request a free proposal to know how our market opportunity analysis can help you successfully compete.

Business challenge

The client is a fast fashion retailer headquartered in Central America

market opportunity analysisOur client, a reputed fast fashion retailer noticed a sudden drop in sales. They believed it was due to the recent change in their merchandising mix. Their newer clothing line adhered to the latest trends in the fashion industry. They assumed that this attracted a different and new set of customers for the business. They were facing predicaments in confirming this assumption and if proved right they wanted to identify opportunities to lure similar customers and strategize to keep them hooked on to their brand. With Infiniti’s market opportunity analysis, the client also wanted to:

  • Find the exact age group of the new customer base
  • Identify the right marketing channels to invest in
  • Implement strategies to bring sales back on track

Capitalize on the right opportunities to scale your business to greater heights. Get in touch with our experts to learn more about our market opportunity analysis solutions and its benefits for your business.

Solutions offered

Our industry experts helped the client undertake a comprehensive market opportunity analysis. Factors including market size, customer database, and market trends were taken into account. A detailed customer intelligence engagement was also provided to the client apart from market opportunity analysis.

During the customer intelligence solution, our team of experts split customers into groups based on those who purchased since the merchandising mix change was implemented and those who hadn’t. For each group, they compared the number of new vs. existing customers, purchase frequency, transaction, and the total spend. When the categories favored by the different segments were compared, it was found that new merchandise was purchased mostly by new customers. It was also identified that the newer customers were younger, between the age group of 20-35.

Infiniti’s market assessment study offered as part of the market opportunity analysis also helped the client identify the key transformations in the US fast fashion industry. It also helped them identify the top marketing channels that are most lucrative to attract and retain new customers.

Results obtained

With over 15 years of experience in helping global businesses in successfully overcoming roadblocks in business, our experts helped the company in the fast fashion retail industry to adapt to the industry trends and transformations.

market opportunity analysisOur market opportunity analysis helped the client identify that their target customers are more likely to respond to display ads over direct marketing. This helped them invest in the right marketing channel and lure more customers to their brand. With this, they attained a 19% increase in targeted segment spend. Consequently, in less than 60 days they reversed their declining sales.

Learn more about Infiniti’s market opportunity analysis solutions

Customer segmentation analysis

Unearth New Opportunities and Drive Profits with Customer Segmentation Analysis

With the proliferating marketing platforms today, customer segmentation analysis has become a pre-requisite for businesses to boost sales, reduce attrition, and improve prospect and customer experience. Also, around 70% of CMOs agree that customer segmentation analysis is extremely valuable in providing a great customer experience.

By segmenting customers into various groups that share similar needs, organizations can devise personalized marketing strategies for each group differently and focus on all customer needs at any given time, making marketing and customer care more organized and targeted.

Infiniti’s customer segmentation analysis solutions have helped several Fortune 500 companies devise customized approaches that satisfy the needs of different customer groups and drive customer loyalty and profitability.

Below, we have summarized some of Infiniti’s success stories that highlight how customer segmentation analysis has helped companies to gain a leading edge in today’s competitive marketplace.

Elevating Sales by 17% for a German Retailer with Customer Segmentation Analysis

With a multitude of choices available for customers in the retail industry, developing a robust marketing strategy to target specific customer segments is becoming important in the retail industry. Don’t you agree? This success story is an excellent example of this. A retail company was finding it difficult to segregate the customers in terms of need-based and value-based segments in the German market. Also, they faced issues in managing attrition rate and acquiring new customers. They were looking for a market research firm to help them in segmenting customers based on their value for the brand.

Infiniti’s market intelligence experts helped the client to devise a sound commercialization strategy to effectively engage customers and enhance customer retention. Also, our retail customer segmentation analysis engagement helped the client to elevate sales rate by 17% within a year.

A Leading Fashion Brand Curtailed Losses and Increased Revenues by 20% with Customer Segmentation Analysis

Worldwide e-commerce growth is on the rise, and it has placed immense pressure on fashion retailers to differentiate themselves and provide superior shopping experiences in-store. However, to devise personalized marketing approaches, businesses require a thorough understanding of their customers and their needs. This is where the real benefit of leveraging customer segmentation analysis comes into play.

Customer segmentation analysis can help in dealing with such issues efficiently. This is clearly evident in this success story where the client, a fashion retailer, was facing similar predicaments. The company also encountered a substantial reduction in the number of frequent and repeat buyers.

Infiniti’s customer segmentation analysis solutions helped them to develop a well-aligned business plan to deliver sustained growth and empowered them to break through the cluttered market space with a unique and convincing proposition. Moreover, they were able to improve their wallet share and increase their overall revenue by 20%.

Enhancing Customer Retention Rate by 20% with Customer Segmentation Analysis

In the increasingly fast-paced banking industry, companies need to constantly evaluate the market and expand their offerings. Also, there is immense pressure to improve profitability and customer experience while adapting to the disruption caused by rising FinTech companies.

Our client, a banking company based out of the United States was facing the same dilemma. As such, they were looking for a research firm that could do an independent analysis of potential investment opportunities and provide detailed insights into their customers. Additionally, they wanted to segregate their customers based on their geography, psychography, and behaviors into separate groups and devise customized marketing approaches to gain maximum traction.

Our experts adopted a comprehensive three-phased approach to help the client develop a new customer segmentation approach and predict the future value of customers for the brand. Also, Infiniti’s solution helped the client to analyze the key drivers of customer satisfaction and devise suitable strategies to counter the decline in sales. In addition, they were able to enhance customer retention rate by 20%.

Retaining the Most Lucrative Customer Segments with Customer Segmentation Analysis Approach

Identify and implementing appropriate customer segmentation strategy models to profile and retain valuable customers seems to be challenging for businesses. This is where a custom market research service provider like Infiniti Research can make your work easier, as it did for a transportation services provider. The company wanted to devise a value-based approach to define their best prospects in the market. Moreover, they wanted to profile and target lucrative customer segments and avoid bottlenecks pertaining to the delivery of products.

With Infiniti’s customer segmentation analysis solution, they were able to profile customers into various segments and tailor marketing efforts for them. Furthermore, our customer segmentation analysis approach helped the client to devise a value-based approach to retain the most profitable customers.

Customer needs assessment

Reducing Customer Churn Rate by 37% for a Retail Company | Customer Needs Assessment Solution

Customer Needs Assessment for a Retailer

The European retail industry is growing exponentially and presents huge opportunities for retail companies around the globe. Despite this steady growth, rising need for convenience and rapidly changing market realities are making it vital for retailers to understand customer needs and analyze their buying patterns. Also, the increasing market volatility necessitates companies operating in the retail industry to have an agile operating model that keeps pace with evolving customer needs and demands. This is where retail companies realize the benefits of leveraging customer needs assessment.

Customer needs assessment solutions can help you keep pace with your customers’ needs and requirements. Request a FREE proposal today!

Business Challenge

The client is a retail company based out of Europe.

The company launched a new product in the market. But the product failed to gain traction as it did not meet customers’ needs and demands. Due to this, the company started losing ground to its competitors. Also, the company witnessed a decline in their sales and noted an increase in the customer churn rate. They approached the experts at Infiniti Research to leverage their expertise in offering customer needs assessment.

By leveraging Infiniti’s expertise in offering customer needs assessment, they also wanted to:

  • Identify their customers’ unmet needs, purchase behaviors, and spending habits
  • Better understand product features that would drive consumer purchase and satisfaction
  • Assess customers’ perception of their current offerings and the strength of competing brands
  • Better meet customers’ demand and sustain their market position
  • Develop a standardized set of processes and competitive benchmarking metrics

Are you facing difficulties in tracking your customers' needs and demands? If yes, contact us to know how our customer needs assessment solution can help you analyze your customers’ needs and win back lost customers.

Solutions Offered

The initial step of the customer needs assessment involved customer segmentation analysis. In this phase of the customer needs assessment engagement, the experts helped the client to segment their customers based on their need and demands. Furthermore, factors such as customers’ buying behaviour, spending patterns, and value for the brand were taken into consideration during the segmentation approach.

The next phase of the customer needs assessment engagement involved customer satisfaction analysis, where the experts helped the client to identify factors that drive product purchase and the satisfaction level of customers regarding their products and services.

Infiniti’s customer needs assessment engagement even involved a win-loss assessment. In this phase of the customer needs assessment solution, the experts helped the client to understand factors that drive their customers to competitors.

 Also, the experts compared the client’s products to the top retail companies in Europe. The factors such as product features and price were taken into consideration. This phase of the customer needs assessment engagement helped the client to develop a standardized set of processes and competitive benchmarking metrics.

Lastly, the experts conducted a brand health assessment, where they analyzed customers’ perception of the client’s current offerings and helped the client to understand their brand strength and areas of improvement. Also, customer value analysis was conducted to evaluate customers’ value for the brand.

Results Obtained

The insights obtained from Infiniti’s customer needs assessment solution helped the client to understand their customers’ unmet needs and demands. Also, they were able to understand product features that drive product purchase.

Infiniti’s customer needs analysis solution further helped the company to enhance their brand awareness and drive more sales. Within one year, they were able to reduce customer churn rate by 37%.

customer needs assessment

Want to know how our customer needs analysis can help you efficiently engage with your target customers and enhance the customer retention rate? Request for more info!