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Category: Case Study

Cosmetic packaging

Custom Market Research Solution Drives Positive Business Outcome for a Cosmetic Packaging Firm

Cosmetic Packaging Market Overview

The cosmetic packaging market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made packaging materials, increasing manufacturing activities, and rising sustainable packaging alternatives are among the key trends spurring the global cosmetic packaging market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the cosmetic packaging market. As such, companies in the cosmetic packaging market are pressurized to innovate manufacturing processes and integrate digital solutions to boost supply chain operations and enhance operational efficiency.

By offering market-specific insights, we help companies across various industries to better understand the profitable market opportunities, price fluctuations, and competitive landscape. Request a FREE proposal today.

Business Challenges Faced

Our client, a cosmetic packaging company in Italy, faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost cosmetic packaging manufacturers. They wanted to focus on pursuing digital technologies and investing into new machinery and infrastructure to achieve operational excellence and minimize their losses. Also, they wanted to achieve performance improvements in production, supply chain, and asset management. However, this demanded focusing on cost reduction and risk management approaches. The client, therefore, chose to partner with Infiniti Research to leverage their expertise in offering market research.  

By partnering with Infiniti Research, the client also wanted to keep up with technological changes, choose packaging materials that withstand harsh environmental conditions, understand price fluctuations in the market, and improve packaging sustainability.

Keeping up with market development and engaging with the right business partners is crucial for cosmetic packaging companies to create a competitive advantage in the long run. Our market analysis can help you achieve all these strategic objectives. Contact us.

Our Integrated Approach

To cater to the specific needs of the cosmetic packaging market client, the experts at Infiniti Research adopted a combination of market research study, technology assessment, customer intelligence, and market intelligence engagement. Custom market research study involved a thorough analysis of the Italian cosmetics packaging market to generate actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks. Our engagement also covered an assessment of market risks and analysis of the performance of the client over the past few years. Besides, the engagement involved identifying emerging technologies and exploring new digitalized business models. Also, the experts provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Solutions Offered

By partnering with Infiniti Research, the client was able to develop and integrate digital technologies to boost operational efficiency and streamline supply chain operations. As recommended by the experts at Infiniti Research, the client invested into new machinery and infrastructure to create innovative packaging designs. Also, the experts analyzed the cosmetic packaging materials leveraged by the client’s key competitors and provided suggestions on the best packaging material that could withstand harsh environment and warehouse conditions. Besides, by keeping up with the fluctuating prices of the raw materials, the client was able to devise contingency plans and stock enough raw materials for long-term production requirements.

The cosmetic packaging industry client was also able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. Besides, by focusing on cost-effective technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to achieve performance improvements in production, supply chain, and asset management. In addition, they were able to enhance operational efficiency and increase profit margins by 34%.

Want to how our market research solution can help you streamline your business functions and drive positive business outcome? Request more info and our experts will get in touch with you with relevant insights.

Medical devices market

Making Sound Investment and Commercial Decisions in the Volatile Medical Devices Market Using Competitive Intelligence Solution

Medical Devices Market Overview

The medical devices market has grown promisingly over the last five years and our experts predict that it will continue to move forward at a substantial pace in the years to come. Growing prevalence of chronic diseases, rising geriatric population, and growing surgical procedures are driving the medical devices market growth. Besides, technological advancements and growing demand for innovative therapies are other factors propelling the growth of the medical devices market. However, the rising costs of medical devices and evolving healthcare regulations are expected to restrain the medical devices industry growth. To counter these rising challenges, major medical device market players are in the need to reduce costs and enhance quality, while maintaining profitability.

Performing a competitive intelligence study is crucial for companies in the medical devices market to gain a competitive advantage. Request a FREE proposal here.

Business Challenges

The client, a medical device services provider in Canada, that offered advanced CT scanners and diagnostic ECG machinery faced growing threats from competitors in both product development and go-to-market activities. Also, the medical devices market client faced difficulties in anticipating competitors’ activities, understanding past market disruptions, and planning for future market opportunities and disruptions. Besides, the medical devices market client was unable to assess the effectiveness of competitors market positioning.

Moreover, rapid technological advancements and low barriers to entry made it easier for new medical devices companies to enter the Canadian market. As a result, the client witnessed a huge decline in its revenue. The medical devices market client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

For over 15 years, we have specialized in offering actionable market insights backed by reliable data to help companies gain a competitive advantage in the market. Contact us to leverage our competitive intelligence solution.

Our Integrated Approach

With competitive intelligence study, the experts at Infiniti Research were able to uncover the key strategies of relevant competitors, pricing tactics, relevant strategic partnerships, product sales strategy, and product development challenges.

Besides, a company profiling and analysis was conducted to gather comprehensive insights into the top medical equipment companies in Canada. Factors such as competitors’ investments, business models, end-customers, and strengths and weaknesses were taken into consideration.

Also, by conducting customer intelligence study, we provided actionable insights to the client relating to the key criteria that drove medical devices vendor selection, how customers viewed various vendors and, other components of their purchase decisions.

Results Obtained

With Infiniti’s competitive intelligence solution, the medical devices market client acquired a baseline understanding of the competitive landscape and established an ongoing intelligence operation affording greater strategic agility in the face of rapid innovation.

Also, they were able to identify technologies and processes leveraged by their competitors to tackle security and operational risks in the industry. Our experts also helped the client to identify the top medical devices outsourcing companies to help them at the time of immediate requirements. The medical devices company was able to meet their immediate priorities and attain faster time to market. This helped them to reduce operational cost by 23%.

Besides, the medical devices market client was able to understand their competitors’ investment into R&D and new technologies. By gathering comprehensive insights into the market and their competitors’ strategies, they were able to revamp their processes and efficiently tackle the industry challenges. Competitive intelligence, combined with our industry insights, positioned the medical devices market client to make more fully informed investment and commercial decisions in a fast-moving market.

Want to know how our competitive intelligence solution can help you streamline your business activities and gain a leading-edge? Request more info and our experts will get in touch with you with relevant insights.

Pharmaceutical manufacturing

Reducing Overhead Costs by 32% for a Pharmaceutical Manufacturing Market Client with Inventory Management Solution

Pharmaceutical Manufacturing Market Outlook

Although the global pharmaceutical manufacturing market has been experiencing positive growth over these years, the industry is not completely free of challenges. Pharmaceutical manufacturing companies are facing challenges in meeting global quality standards, managing supply chain operations, and adhering to new healthcare reforms. To succeed in the long-run, pharmaceutical manufacturing companies are in the need to reduce costs, increase agility, and improve speed to market. Besides, increasing visibility into the supply chain is becoming imperative for companies in the pharmaceutical manufacturing market to address supply chain challenges and meet the demands of a rapidly evolving marketplace.

At Infiniti Research, we understand that pharmaceutical supply chain management is an arduous task and requires a complete analysis of pharmaceutical supply chain challenges and solutions. Our inventory management solution can help you to achieve these strategic objectives. RFP here.

Business Challenge

The client is a pharmaceutical manufacturing company based out of Italy. The client’s lack of adequate visibility into the supply chain made it difficult for them to track-and-trace goods. This increased the likelihood of drug shortages for the client. Also, profit margins were under pressure as costs crept up throughout the supply chain network. Besides, the client’s lack of access to timely and accurate data from supply chain parties made it difficult for them to synchronize supply and demand.

In addition, as major drugs were heat sensitive and susceptible to contamination, maintaining a desired low-temperature range was becoming a major concern for the client. Owing to such challenges, the client’s valuable customers denied renewing contract with them. The pharmaceutical manufacturing firm, therefore, wanted to adopt solutions to tackle supply chain challenges and meet the demands of rising population. By partnering with Infiniti Research, the pharmaceutical manufacturing market client also wanted to enhance supply chain management while ensuring safer products for patients.

Our market intelligence experts can help you identify inventory challenges and take the right course of action to mitigate them. Contact us here.

Our Integrated Approach

To tackle the above-mentioned challenges, the experts at Infiniti Research recommended inventory management solution to the pharmaceutical manufacturing market client. The engagement involved designing, planning, and monitoring supply chain activities of the pharmaceutical manufacturing market client. Also, the inventory management solution involved designing strategic supply chain, forecasting drug demand based on historical data, and planning outsourcing and distribution for the client.

Also, by leveraging demand management study, the experts helped the client to align inventory levels with peaks and dips in demand. Besides, by conducting supply and demand analysis, the experts helped the client to balance supply and demand in a manner that achieves the financial and service objectives of the enterprise.

Business Outcome

By leveraging our inventory management solution, the client was able to manage supply chain activities in the most efficient way. As recommended by the experts at Infiniti Research, the client invested into SCM software and increased visibility into the supply chain. This also enabled the client to synchronize supply and demand and reduce the likelihood of drug shortages. Besides, by increasing visibility into the supply chain, the client was able to improve communication, collaboration, and coordination with vendors, transportation, and shipping companies.

The experts also recommended the pharmaceutical manufacturing market client to leverage cold chain shipping to transport drugs that are heat sensitive and susceptible to contamination. Besides, by having real-time data on the availability of raw materials and manufacturing delays, the company was able to implement backup plans, such as sourcing materials from a backup supplier to prevent further delays. With more accurate demand predictions, the client was also able to reduce the overhead costs by optimizing warehouse layout, adopting the right automation tools to improve productivity, and implementing a better inventory management system.

Within one year, the pharmaceutical manufacturing market client reduced overhead costs by 32% using inventory management solution and achieved huge savings in profit margins.

By leveraging our expertise in offering supply planning, product planning, demand planning, sales and operations planning, and supply management, we can help you efficiently synchronize supply and demand. Request more info for detailed insights into our services.

medical equipment manufacturing market

A Medical Equipment Manufacturing Firm Reduced Product Recalls by 23% Using Product Research

Medical Equipment Manufacturing Market Overview

According to Infiniti Research, the medical equipment manufacturing industry is projected to exhibit substantial growth through 2023 owing to advancements in science and technology. However, uncertainty lies ahead as well. Quality control issues, stricter compliance, data security issues, localization hurdles, and rising prices are increasing challenges for companies operating in the medical equipment manufacturing market. This challenging market environment pressurizes medical equipment manufacturing companies to streamline operation and reduce manufacturing costs while maintaining profitability.

The medical equipment manufacturing market is expected to undergo major transformations over the coming years. Our market intelligence experts can help you keep pace with market transformations and gain a competitive advantage. RFP for more insights.

Business Challenges Faced

The client, one of the largest firms in the medical equipment manufacturing market, based out of Italy, faced significant losses due to a sudden drop in the product demand. Also, the ongoing cost pressure due to intensifying competition made it difficult for the medical equipment manufacturing firm to compete with low-cost manufacturers. To cover up for the losses, they wanted to prevent product recalls and drive sales. However, this required investing into strict quality control, complying with strict regulations relating to product safety, investing heavily into various security protocols, and setting the right price for medical equipment. Also, it required gathering comprehensive insights into market transformations and revamping business models accordingly. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering product research.

Keeping pace with changes in global medical equipment manufacturing market environment is imperative for medical equipment manufacturers to gain a competitive edge in the long run. Our market intelligence solution can help you to achieve this strategic objective. Contact us here.

Our Integrated Approach

To cater to the specific needs of the medical equipment manufacturing firm, we used a combination of various research approaches and advanced tools to provides end-to-end research-driven solutions. Our experts also provided actionable and timely insights based on qualitative and quantitative market research. Our ability to perform consumer research helped the client to understand their customers’ requirements regarding medical equipment and offer customized products that resonate well with their target audience.

Industry growth mapping also involved an analysis of ongoing cost-pressure in the market, competitors’ strategies, and changing pricing structures. The experts also helped the client to understand industry regulations and policies. This helped the medical equipment manufacturing market client to comply with stricter regulations in the market. Besides, the experts helped the client to identify the right partners to support them in setting up security protocols.

Results Obtained

Infiniti’s industry growth mapping solution helped the client to prevent quality control issues and subsequently reduce product recalls. By understanding the regulatory challenges, the client was able to ensure adherence to product safety standards and regulatory compliance. As recommended by the experts at Infiniti Research, the client invested heavily into various security protocols, including installing antivirus and antimalware software to storing sensitive client data over a cloud-based storage system. This helped the client to collect, secure, and manage vast amounts of sensitive data and prevent data theft and breaches. This also helped the company to achieve performance improvement and enhance operational efficiency. By focusing on cost-effective technologies, they were able to achieve cost reduction in manufacturing processes.

Within one year of leveraging our industry growth mapping solution, the client was able to achieve performance improvements in production, asset management, and inventory operations. This further helped the client to reduce product recalls by 23%.

Want to know how our services can help companies in the medical equipment manufacturing market to streamline business functions? Request more info and our experts will get in touch with you with relevant insights.

RFID market

A RFID Market Client Achieved Savings of Over $7.7 Million in Operating Costs with Industry Mapping Analysis

RFID Market Overview

The RFID (radio frequency identification) market is expected to witness substantial growth through 2025 due to rising interest in value chain management, expanding IoT infrastructure, and increasing government initiatives to integrate RFID technologies across various applications. On the contrary, the higher cost of RFID implementation, dip in demand for RFID sensors, and ethical issues increase challenges for companies operating in the global RFID market. To succeed in the long-run, companies operating in the RFID market are in the need to focus on keeping costs low while delivering enhanced value.

By conducting industry mapping analysis, we can help you to understand how competitors are leveraging advanced technology and adapting to the changing market environment. RFP for more insights.

Business Challenges

The client is an RFID sensor manufacturing firm based out of Australia.  High initial costs for setting-up RFID systems, uncertainty on the future of the most promising technologies, the lack of well-established standards, and organizational costs of training labor made it difficult for small and mid-sized businesses to adopt RFID technologies. Also, due to insufficient privacy and security safeguards, the social acceptance of RFID technology was quite low in Australia. Besides, the use of RFID applications raised various security and privacy concerns for businesses. As a result, the client encountered a huge decline in the demand for RFID sensors, which subsequently impacted the company’s profit margins. The RFID market client, therefore, sought to collaborate with Infiniti Research to address business complexities and gain a leading edge in the market.

Are you facing similar business challenges? Our market intelligence experts can help you to solve complex business challenges. To consult with our industry experts, contact us here.

Our Integrated Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research recommended industry mapping analysis. With Infiniti’s help, the RFID market client conducted a detailed industry analysis to obtain granular insights into industry developments, RFID market size, market opportunities, and supply chain constraints. The experts also measured the effectiveness of the client’s existing technologies and supply chain processes in comparison to key market players and identified business gaps. Also, they performed a technology assessment study to identify industry innovations and RFID market trends, understand their impact on the business operations, and identify technology areas that provide the best commercial opportunity.

Besides, the experts conducted a risk assessment study to identify the security risks in the RFID market and provided the client with the recommendations to address these risks. The experts also helped the client to identify the third-party service providers to support them in production and inventory needs.

Business Outcome

The experts at Infiniti Research recommended the RFID market client to implement improved technological design, taking into account security and privacy throughout the value chain and also by judging the sensitivity of the case to security and privacy issues. This helped the client to enhance security and increase social acceptance of leveraging RFID technologies.

By conducting technology assessment, the experts helped the client to identify cost-effective technologies, understand their implementation costs, and identify competitors leveraging similar technologies. This helped the client to efficiently invest into the right technologies and save huge in operational costs.  Besides, by thoroughly analyzing the RFID market client’s financial data for the past five years, the experts helped the client to identify cost-saving opportunities.

By investing hugely into cost-effective technologies, the client was able to enhance operational efficiency and reduce RFID manufacturing costs.  Within one year of leveraging our industry mapping analysis, the client was able to achieve savings of over $7.7 million in operating costs and enhance profits by 35%.

Want to know how our services can help companies in the RFID market strategize their business functions? Request more info and our experts will get in touch with you with comprehensive insights.

Online education

An Online Education Provider Increased Student Enrollment by 37% with Market Intelligence Solution

Online Education Market Overview

The global online education market has been witnessing a huge growth over these years and is expected to do so in the coming years owing to smartphone penetration and increasing government initiatives to develop digital education infrastructure. Besides, growing adoption of cloud-based solutions coupled with huge investments by major market players towards enhancing the security and reliability of cloud-based education platforms are spurring the growth of the online education market. On the contrary, marketing of online education is becoming highly challenging as students are having high and very specific expectations. As such, online education marketers are in the need to adopt a sound marketing strategy to efficiently market their online courses and increase reach to potential enrollments. 

Want to boost your online course enrollments? Our market intelligence experts can help you to devise a sound marketing strategy. RFP for more insights.

Business Challenge

The client, an online education company offering in-person language courses, based out of San Francisco, invested into printed brochures and offline marketing initiatives. However, offline marketing initiatives did not help the client to effectively market their online courses and reach the right set of customers. As a result, the online education company encountered a huge loss in its marketing budget. To curtail the losses incurred in their marketing budget, they wanted to devise a sound marketing strategy. They chose to partner with Infiniti Research to leverage their expertise offering in market intelligence solution.

By partnering with Infiniti Research, the client also wanted to:

  • Understand students’ needs and craft personalized marketing messages for them
  • Monitor online education companies offering similar courses and differentiate offerings. The client also wanted to develop a unique value proposition
  • Integrate highly targeted online and offline tactics to engage with their students
  • Validate the demand for their course in the target market
  • Identify initiatives to enhance student-teacher interaction
  • Improve online conversion and increase enrollment

Major online education companies continue to lag when it comes to communicating about the courses that they offer. Are you facing similar challenges? If yes, our market intelligence experts can help you to reach out to your target customers with the right initiatives. Contact us here.

Our Integrated Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted market intelligence engagement. The steps involved were:

Step 1: Preparing a robust discussion guide in consultation with the client

Step 2: Discovering profitable opportunities, brainstorming key issues, and strategizing initiatives

Step 3: Outlining ideal user workflow, discussing technology, and mapping the solution

Step 4: Designing and testing theories with influencers and experts

The experts conducted a complete audit of the client’s website and related social media footprints, reviewing site architecture, analytics configuration, SEO rankings, content, and competitive positioning. The engagement also involved conducting a customer intelligence engagement to understand students’ needs and demands regarding online learning courses. Also, by conducting competitive intelligence engagement, the experts monitored the client’s key competitors marketing strategies and initiatives. Besides, the experts selected smaller representative audiences and conducted demo campaigns across all the channels. By efficiently gauging the results, they helped the client to focus on creating campaigns that delivered the desired impact.

Results Obtained

By partnering with Infiniti Research, the online education market client was able to create targeted campaigns that led to a 35% increase in organic traffic in six months. Also, the company noted a significant increase in organic conversion and enrollment. Besides, the experts at Infiniti Research helped the client to determine the most relevant and cost-effective means for reaching their target customers.

The client was also able to integrate highly targeted online and offline tactics to efficiently engage with their students. To address the challenge of student-teacher interaction, the experts recommended the client to offer an experience that combines traditional and online learning into a live-streamed “virtual classroom” environment. The experts also helped the client in identifying the right business partners to support them in this initiative.

Within six months of leveraging our market intelligence engagement, the online education industry client was able to curtail losses in their marketing budgets and increase student enrollment by 37%.

Want to know how our services can help companies in the online education market strategize their marketing initiatives and achieve huge ROI? Request more info and our experts will get in touch with you with relevant insights.

Cosmetic packaging

A Cosmetics Brand Achieved Huge Commercial Success for its Newly Developed Vegan Cosmetics Product with New Product Development Strategy

Vegan Cosmetics Market Overview

According to the latest market research report by Infiniti Research, the vegan cosmetics market is projected to witness stable growth through 2025 owing to the increasing preference for vegan products from consumers and rising consciousness to using cruelty free makeup products. In addition, ethical consumerism and growing environmental awareness are other key trends spurring the vegan cosmetics market growth. However, with consumers becoming more conscious than ever of the choices they make while purchasing cosmetics products, the demand for information and transparency is rising. As such, vegan cosmetics companies are compelled to innovate cosmetics products and experiment with new ingredients.

With the growing trend of veganism among millennials, cosmetics brands are in the need to introduce cosmetics products with natural ingredients. Our experts can help you to conduct a thorough market research study and strategize your product development approaches to meet the rising market demand. RFP for more insights.

Business Challenge

A cosmetics company, based out of Central Europe, noted increasing demand for vegan cosmetics products in the market. To succeed in the long run, they wanted to focus on formulating vegan cosmetics and marketing them efficiently. They wanted a research partner to support them in their market research and new product development needs. They chose to partner with Infiniti Research to leverage their expertise in offering new product development strategy.

By partnering with Infiniti Research, the client wanted to:

  • Identify the right suppliers to provide them with the right ingredients for production. Also, the client wanted to refer to the MSDS (material safety data sheet) for gathering data related to the origin of the ingredients
  • Devise a sound marketing strategy to communicate their ethical choices clearly with customers
  • Experiment with new ingredients and avoid widely used natural ingredients such as beeswax. By doing so, the client wanted to build a brand image
  • Have a sound knowledge of the FDA’s regulations of manufacturing and selling vegan cosmetics products
  • Create an e-commerce store for selling vegan cosmetics products online
  • Evaluate customer satisfaction rate and make changes in their new vegan cosmetics products accordingly

With a well-considered new product development strategy, you can avoid wasting time, money, and business resources. Contact us today to leverage our product development strategy.

Our Integrated Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted a SWOT analysis to examine vegan cosmetics market trends and generate potential product ideas. In the next phase of the engagement, the experts analyzed the company’s key strengths and weaknesses, customer needs, desired ROI, and competitors’ new strategies. The next phase involved concept development and testing, where the experts helped the client to identify third-party service providers to ease their product testing processes. Once the product’s testing was successful, the experts conducted demo campaigns to test their effectiveness and response. The experts also helped the client in identifying the right partners to support them in creating an e-commerce store.

Results Obtained

By partnering with Infiniti Research, the client was able to understand the FDA’s regulations of manufacturing and selling vegan cosmetics products in Europe. Also, the experts at Infiniti Research helped the client in identifying the right suppliers to provide them with the right ingredients for production. This helped them experiment with new ingredients and develop vegan liquid mineral foundations.

Besides, the experts helped the client to devise a sound marketing plan for promoting their newly developed vegan liquid mineral foundations. Also, the experts helped the client to regularly monitor the customer satisfaction rate and bring minor changes in product design and quality. By creating an e-commerce store, the client was able to promote their product online and attract millennial customers.

Within two years of introducing the new product in the market, the client was able to achieve huge commercial success and increase sales by 31%.

Want to know how our services can help vegan makeup brands strategize their business functions? Request more info and our experts will get in touch with you with detailed insights.

cosmetics industry

A Cosmetics Market Client Enhanced Profit Margins by 33% Using Market Monitoring Solution

Natural Cosmetics Market Overview

The global market for natural cosmetics products is expected to witness stable growth over the coming years owing to increasing demand for beauty products and rising awareness about environment-friendly products. Also, increasing market demand for natural cosmetic products among millennials and rising R&D expenditures are likely to propel the natural cosmetics market growth. Despite the future looking promising for companies in the natural cosmetics market, the industry still faces challenges such as rising demand for transparency, packaging constraints, and regulatory hurdles. As such, companies in the natural cosmetics market will need to focus on designing a strong brand product that will carve a niche position and remain competitive in the mainstream product lines.

Natural cosmetics companies are rigorously employing innovative and attractive packaging strategies to satisfy rapidly changing customer expectations and combat sustainability issues. Don’t get left behind. RFP to gather comprehensive insights into the market needs and identify profitable opportunities.

Business Challenge

A Global 500 cosmetic products manufacturer, based out of Sweden, wanted to focus on expanding their operations to the United States, devising natural cosmetics products, and carving a niche position in the market. Moreover, they wanted to redesign their existing products to appeal to the growing population that demanded environmental-friendly products. To do so, they wanted to gather comprehensive insights into the market needs and combat challenges coming their way. They chose to partner with Infiniti Research to leverage their expertise in offering market monitoring analysis.

By leveraging Infiniti’s market monitoring analysis, the natural cosmetics market client also wanted to address challenges including:

Regulatory issues – As FFDCA (Federal Food, Drug, and Cosmetic Act) seized custody of major natural cosmetics products intended for import to the US, based on adulteration as well as for misbranding, the client did not wish to take a chance. They wanted to understand the regulatory hurdles in the US natural cosmetics market and take approaches to tackle them.

Packaging hurdles – As packaging waste was becoming a major sustainability concern for the natural cosmetics market, the client wanted to undertake sustainable packaging alternatives and reduce packaging impacts.

Microbead ban – Owing to the microbead ban in the USA, the client wanted to completely focus on developing natural cosmetics products and adopting innovative marketing approaches to promote them.

Many new trends are emerging in the natural cosmetics industry, which can be exploited by the industry players to garner better popularity among the customers. Our market intelligence experts can help you to understand the latest market trends and sustain a leading edge. Contact us here.

Our Integrated Approach

To help the client tackle the above-mentioned challenges and gain a leading edge in the natural cosmetics market, the experts at Infiniti Research used a combination of qualitative and quantitative research. This research involved gathering detailed insights into the US natural cosmetics market size, identifying the latest R&Ds, analyzing key competitors, and understanding customers’ evolving requirements regarding cosmetics products.

By conducting a market segmentation study, the experts recommended the client to focus on the millennial groups in the US to promote their new products. Also, by conducting a product segmentation analysis, the experts helped the client to understand the needs and requirements of customers regarding cosmetic products.

By leveraging Infiniti’s market monitoring analysis, the experts helped the client to understand key market penetration success factors that can maximize potential sales. The experts also provided market entry options to the natural cosmetics market client through registration type, channel preference, business model pricing strategy, and key partners. In addition, the experts helped the client to uncover regulatory issues and FFDCA policies that may serve as a potential challenge. Also, we provided the client with the support required for launching a new product and establishing operations in the US natural cosmetics market. Infiniti’s market identification engagement also involved the creation and mapping of the client’s opportunity from an R&D and competitive perspective.

Results Obtained

The experts helped the client to gather a comprehensive overview of the US natural cosmetics market. Also, the client was able to analyze the industry with respect to market metrics and forecast its growth. The experts provided the client with comprehensive insights into the regulatory and competitive environment in the US natural cosmetics market. This helped the client to take necessary approaches to tackle regulatory challenges and comply with FFDCA policies. The experts also provided the client with best-fit opportunity growth pipeline and go-to-market recommendations.

Additionally, the experts helped the client to map packaging trends in the US natural cosmetics market. This helped them to innovate their packaging alternatives and adopt sustainable packaging solutions. Based on in-depth knowledge of industry practices, the experts provided the client with recommendations on alternatives to microbeads, accompanied by strategic recommendations for market entry success.

Within three years of leveraging our market identification solution, the client was able to carve a niche position in the US natural cosmetics market and enhance profit margins by 33%. Also, by redesigning their existing products to environment-friendly cosmetic products, they were able to sustain a leading edge in the existing market.

Want to know more about our services for companies in the natural cosmetics market? Request more info and our experts will get in touch with you with detailed insights.

Mining chemicals

Enhancing Profit Margin by 44% by Creating Digital Implementation Roadmap for a Company in the Mining Chemicals Market

Mining Chemicals Market Overview

The European mining chemicals market has long held a strategic place in the economy, fostering innovation, employment, and growth. Rising demand for tailor-made chemicals, increasing mining activities, and green mining solutions are among the key trends spurring the mining chemicals market growth. However, the ongoing cost pressure, complex supplier portfolios, shortening value chains, and changing asset structure are increasing challenges for companies operating in the European mining chemicals market. As such, mining chemicals suppliers are compelled to innovate chemical extraction technologies and integrate digital solutions to boost operational efficiency and achieve profitability.

We offer market-specific insights to help clients better understand the profitable market opportunities, price fluctuations, and competitive landscape. RFP for more insights.

Business Challenge

The client, one of the largest firms in the European mining chemicals market faced significant losses due to overproduction and drop in product demand. Also, the ongoing cost pressure caused by intensifying global competition made it difficult for the company to compete with low-cost manufacturers. They wanted to focus on pursuing digitalization projects to achieve operational excellence and minimize their losses. However, this required achieving performance improvements in production, supply chain, and asset management. Also, this demanded focusing on cost reduction and risk management approaches. The client, therefore, approached the experts at Infiniti Research to gain a detailed overview of the changing market scenarios in Europe and build digital implementation roadmap.

Understanding the key mining chemicals market developments and engaging with the right suppliers is crucial for companies in the mining chemicals market to create a competitive advantage in the long run. Our market intelligence experts can help you to achieve these strategic objectives. Contact us today.

Our Integrated Approach

To cater to the specific needs of the client, the experts at Infiniti Research recommended market intelligence engagement. Infiniti’s market intelligence engagement involved a detailed analysis of the European mining chemicals market. The experts generated actionable insights into profitable business opportunities, ongoing cost-pressure in the market, competitors’ strategies, and changing supplier structures to help the client identify process-related bottlenecks and optimize their business operations.

The market intelligence solution also covered an assessment of market risks and analysis of the performance of the client over the past few years. The engagement also involved identifying emerging technologies and exploring new digitalized business models. Also, the report provided insights into the challenges involved in the production, supply chain, and asset management and strategies to combat these bottlenecks.

Results Obtained

Infiniti’s market intelligence engagement helped the client develop and integrate digital technologies to boost application efficiencies for their customers. Also, as recommended by the experts, the client embraced new chemistry formulations and compositions to advance operational orderliness and mineral processing steps. In addition, by deploying customized chemicals, green mining solutions, and innovative mineral extraction technologies, they were capable of extracting more mineral content from low-grade mineral ores and waste products. This helped the company to achieve performance improvement and enhance operational efficiency.

The mining chemicals supplier was able to pursue digitalization projects to achieve operational excellence. Also, by implementing risk management approaches, they were able to assess and track risk dimensions constantly. By keeping pace with price fluctuations in the market, the client was able to streamline operations and build contingency plans. By focusing on cost-effective technologies, they were able to achieve cost reduction in production processes.

Within one year of leveraging our market intelligence solution, the client was able to achieve performance improvements in production, supply chain, and asset management. Moreover, the client was able to create digital implementation roadmap and pursue digitalization projects. The company enhanced profit margins by 44% in a year.

Want to know more about our services for companies in the mining chemicals market? Request more info here and our experts will get in touch with you with detailed insights.

automobile manufacturing

An Automaker Attracted 300+ New Customers and Increased Sales by 37% in Six Months with Market Intelligence Engagement

Automobile Manufacturing Market Overview

Rising automation, digitalization, and evolving business models have revolutionized various industries, and the automobile manufacturing sector is hardly an exception. However, the automobile manufacturing industry is not completely free of challenges. Companies in the automobile manufacturing market are facing challenges in terms of vehicle customization, which consequently increases the cost of integrating new technologies to meet the requirements of end-users. In addition, regulatory bodies are raising the standard on safety, fuel efficiency, and emissions, which also demands to adopt technological advancements. To succeed in the long-run, automobile marketers will need to take advantage of several trends in the automobile manufacturing industry that presents significant new opportunities.

As the automobile industry is continuing to witness massive transformations, automakers need to adjust their strategies to thrive in the new environment. Our market intelligence solution can help you keep pace with market transformations and evolve rapidly. RFP for more insights.

Business Challenge

The client, an automobile manufacturing company based out of Denmark, encountered a seasonal dip in sales, which subsequently impacted their overall profit margins. Also, with increasing competition, the client has to engage in price wars, which subsequently impacted profits and market share. In addition, the auto dealer struggled to find the right areas within their market to promote their vehicles. Hence, they wanted to standardize marketing technologies, streamline communications, and enhance customer experience and retention. They chose to partner with Infiniti Research to leverage their expertise in offering marketing services.

By collaborating with Infiniti Research, the automobile manufacturing market client wanted to identify elements of their marketing campaigns that are most successful and revamp traditional marketing initiatives to improve sales. In addition, the automobile manufacturing market client wanted to understand how to connect with their target audiences and identify tactics and channels to focus on to drive customer awareness and leads.

Want to attract new customers and drive sales? Our marketing services can help. Contact us here.

Our Integrated Approach

As a part of Infiniti’s market intelligence engagement, the experts prepared a robust discussion guide, comprising of both qualitative and quantitative questions to gain insights about marketing initiatives from the top automobile manufacturing companies. Additionally, an extensive database was generated by Infiniti Research team through primary and secondary research.

Besides, the experts selected smaller representative audiences and conducted demo campaigns across all the channels. By efficiently gauging the campaign results, they helped the client to analyze the areas where the client lacked and performed well in comparison to their competitors.

Results Obtained

Infiniti’s market intelligence engagement helped the client to create highly targeted online and offline tactics to engage with their customers. This helped the client to increase brand visibility, develop lasting relationships with customers, improve lead generation, and build trust with current customers and prospects.

By identifying the most effective marketing channels, the client was able to focus on creating campaigns that delivered the desired impact. By gathering comprehensive insights into their customers’ needs and requirements, the automobile manufacturing market client was able to personalize marketing approaches for them and drive customer engagement. Besides, the client was able to develop robust marketing campaigns that resonated with their target audience. The client also gained insights into ways to position their products in the marketplace and generate better ROI.

By standardizing marketing technologies and streamlining communications, the automobile manufacturing market client was able to attract 300+ new customers in six months and enhance sales by 37%.

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