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Competitive Pricing + Packaged Food Industry

Assessing the Significance of Competitive Pricing in the Packaged Food Industry During COVID-19

Packaged Foods Industry Overview

Since the advent of the COVID-19 pandemic, the food and beverage industry has witnessed many challenges. The sudden decline in dining out and increasing focus on home-cooked meals caused a major rift in the growing food services market but propelled growth in the packaged foods industry. Consumers’ demand for convenient, hygienic, cleaned, and packaged food surged significantly over the past year. However, sudden growth led to more food and beverage industry players entering the packaged foods industry. Rising competition, renewed hygiene protocols, and consumers’ demands regarding cleanliness have made it challenging for companies to keep pace with the market and maintain competitive pricing, particularly during a highly impactful pandemic.

The most prevalent challenge in the packaged foods industry has been providing competitive pricing while logistical and raw material costs increase significantly due to the business implications of the COVID-19 pandemic. Rising competition has made it more challenging, and competitive pricing strategies have become necessary for packaged foods industry players. Many industry leaders leverage competitive pricing solutions from leading research firms to recover from the pandemic, keep pace with increasing costs, and competitively price their offerings.

The COVID-19 outbreak significantly impacted the food and beverage industry. To overcome the pandemic’s impact, maintain business continuity, and regain substantial profits, request a free proposal.

Business Challenges

The client, a packaged foods manufacturer, based in Northern Europe, noticed that increasing competition and changing prices had caused significant customer attrition. The manufacturer struggled to maintain speed and quality due to high costs and simultaneously match their competitors’ pricing in the growing market. Additionally, since the pandemic, consumers demanded healthier and safer alternatives, and the packaged food industry client’s inability to deliver immediately caused further monetary and market share losses. The client required a comprehensive understanding of their competitors’ pricing and supply chain strategies and ensured that their products met consumers’ changing preferences. Therefore, the packaged food manufacturer sought to leverage Infiniti’s competitive pricing solutions.

Through the competitive pricing engagement, the client also wanted to:

  • Understand competitors’ pricing strategies
  • Identify unnecessary costs and mitigate losses
  • Develop a successful competitive pricing strategy
  • Evaluate and meet consumers’ needs with improved offerings

Request more information to learn how Infiniti’s competitive pricing solutions helped packaged food industry players increase their customer retention rate and overcome the implications of the pandemic.

Our Competitive Pricing Approach

Infiniti’s experts developed a comprehensive competitive pricing engagement to address all the packaged food industry client’s pain points and challenges and help them enter the post-COVID era with a strong foothold in the market. The approach included the following three processes:

  • Our experts conducted a pricing analysis to assess consumers’ reactions to various price points in the market and evaluate competitors’ prices for similar offerings. The competitive pricing analysis helped the client gain insight into competitors’ pricing strategies and consumers’ preferences in the packaged foods industry.
  • A competitive benchmarking helped the client gain insights into their key competitors’ and industry leaders’ supply chain strategies and understand how they controlled costs, maintained quality, and speed while offering consumers’ favorable prices. The client also understood how to streamline their supply chain further and significantly reduce costs.
  • Due to significant market changes since the pandemic started, the client needed to revamp its offerings to meet consumers’ demands. Therefore, Infiniti’s experts conducted product research and helped the client understand how their new offerings would perform in the market. This research included providing data regarding consumers’ feedback, similar offerings in the market, and the potential success or failure of a particular product.

Business Outcomes

By leveraging Infiniti’s competitive pricing solution, the packaged food industry client overcame the significant challenges posed by the COVID-19 pandemic and renewed their strategies and offerings to meet consumers’ expectations. The pricing analysis helped the manufacturer identify consumers’ preferred price points, and understand their competitors’ pricing strategies, consequently enabling well-informed competitive pricing within the preferred range.

The insights from the competitive benchmarking study enabled significant supply chain improvements for the packaged food industry player. They renewed their supply chain strategies, identified better suppliers, increased transparency within the supply chain, and improved quality and speed with their new approach. Additionally, the product research provided relevant data regarding target consumers’ unmet needs and enabled the development of unique offerings in the highly competitive packaged foods industry.

Our competitive pricing experts also used the product research insights to help the client forecast revenue estimates and set competitive prices for their novel offerings. The competitive pricing solution helped the packaged food industry client overcome the implications of COVID-19, streamline their supply chain, significantly reduce costs, develop improved pricing strategies, and introduce offerings that targeted consumers’ unmet needs. Within six months of the engagement, the manufacturer started to regain its market share, improved its price points, increased customer retention, and successfully launched a new set of products that exceeded revenue expectations and received positive consumer feedback.

Staying a step ahead of competitors, evaluating consumers’ needs, and identifying changing market trends is imperative to growth in the food and beverage industry. Speak with our experts to learn how your business can achieve this and champion your sector with our market and competitive intelligence solutions.

Risk Assessment + Ready-to-Eat Food

Addressing and Mitigating Supply Chain Risks in the Ready-to-Eat Food Market with Risk Assessment Solutions

Ready-to-Eat Food Market Overview

The evolving global economy and a steadily increasing need for employment have made convenience the primary focus for consumers. With digitization, travel, accommodation, communication, and leisure have become convenient and easy to access. Additionally, with delivery services and mobile applications, everything from groceries to fully prepared meals from favored restaurants is a single online transaction away. The food and beverage industry has increasingly felt the pressure of consumer needs and demands to create an alternative to microwavable, packaged, ordered food, or more. Therefore, the ready-to-eat food market has grown exponentially in recent years.

However, without a risk assessment, most companies face severe challenges and disruptions.  Although increasing urbanization, rising health consciousness, and the growing working population have led to a surge of growth and profit in this market, the ever-increasing demand has also made it challenging for companies to ensure supply chain efficiency and stay ahead of all market dynamics and risks.

Overcoming challenges in the difficult ready-to-eat food market requires a comprehensive understanding of the potential market and supply chain risks and brilliant risk mitigation strategies. Request a free proposal to learn how Infiniti’s risk assessment solutions can help your business.

Risk Assessment Engagement Overview

Risk assessment solutions aim to help companies gain a comprehensive overview of their market and its challenges. It also provides market players with in-depth insight into current and potential risks in their market and enables efficient risk management strategies. In this engagement, Infiniti’s risk assessment experts helped a ready-to-eat food manufacturer identify market and supply chain risks and develop strategies to overcome them. Our experts leveraged a risk analysis, market trends analysis, and industry best practices assessment to help the supplier.

Client Profile

The client is a renowned ready-to-eat food manufacturer based out of the United States, distributing across North America.

Business Challenges

As the ready-to-eat food market continues to grow at a substantial rate, the manufacturer struggled to address major challenges along the supply chain that caused significant losses. These challenges included issues with supply continuity, contamination risks, and consumers’ changing preferences. Various complexities, including limited suppliers and inventory capacity shortages, were becoming evident along the supply chain and limiting growth for the client. Additionally, without proper storage, the client risked contamination of their products during transit, consequently risking severe backlash from their consumers. In an industry as versatile and consumer-centric, changing consumer preferences may cause further inventory and supply chain challenges. To address these varying issues, the ready-to-eat food market client chose to partner with Infiniti Research and leverage our expertise in offering risk assessment solutions to identify, evaluate, and mitigate all potential risks in the market and supply chain.

Risk Assessment

Consumers’ changing preferences can be the most significant challenge and risks in a consumer-centric market, such as food and beverage. Request more information to learn how businesses can stay a step ahead of consumers and competitors with our solutions.

Our Integrated Risk Assessment Approach

Infiniti’s risk assessment experts worked closely with the manufacturer’s team to identify the industry’s major challenges and develop a comprehensive approach to address all current and potential risks. The four-phased process included the following:

  • A risk analysis was conducted to identify risks along the supply chain for the ready-to-eat food manufacturer. The process aimed to address the dangers of limited suppliers and inventory capacity shortages and offer comprehensive solutions to mitigate the risks.
  • The experts conducted a market trends analysis to identify upcoming trends in the food and beverage industry and identify factors influencing consumers’ changing preferences to help the manufacturer prepare for forthcoming changes and mitigate the risk of sudden changes.
  • To address the risk of contamination, Infiniti’s risk assessment experts utilized an industry best practices assessment to assess competitors’ and industry leaders’ strategies, storage alternatives, and supply chain plans and help the client adapt their approach accordingly.

Business Outcomes

Leveraging Infiniti’s risk assessment solutions helped the ready-to-eat food market client identify and overcome the various challenges within the market and supply chain. The risk analysis helped the manufacturer mitigate the risk of limited suppliers by identifying more partners and local suppliers to prepare for potential challenges, crises, or logistical mishaps. The client also implemented improved inventory management solutions to reduce wastage and increase the functionality of their inventory.

By understanding upcoming market trends and constant factors that influence consumers’ preferences, the manufacturer adapted its offerings as per demand. Additionally, the client was able to keep track of future market trends and changes and ensure that their offerings kept pace with consumers’ changing needs. Further, after conducting the industry best practices assessment, Infiniti’s risk assessment experts recommended investment into temperature-controlled transit vehicles for their products, particularly ready-to-eat food that may spoil. The client invested their resources as per Infiniti’s risk assessment experts’ insights, reduced losses, and costs, increased revenue, established themselves as an industry leader in the United States, and gained significant market share within two years.

Attempting to address the various supply chain risks in the ready-to-eat food market? Speak with our risk assessment experts to learn how our solutions can help you identify, understand, and mitigate risks with in-depth insights and data-driven recommendations.

Customer Segmentation + Online Healthcare Service Provider

Analyzing Consumer Needs and Improving ROI for an Online Healthcare Market Client with Customer Segmentation Solution

Online Healthcare Market Overview

The healthcare industry adapted to the rise of digitization rather quickly and efficiently. Over recent years, the rising adoption of mobile devices, the introduction of the Internet of Things (IoT), and the promotion of online services have given rise to the vast field of digital healthcare. Online healthcare services range from providing relevant medical information, online consultations, health education services, and more. As digitization continued to spread, online healthcare market players aim to improve their offerings, differentiate their strategies from competitors, and address their consumers’ unmet needs. Therefore, many industry leaders leverage customer segmentation solutions to gain an in-depth understanding of their consumers.

Infiniti’s customer segmentation solutions have helped many companies categorize consumers, evaluate their needs, identify profitable customer segments, and adapt their strategies and offerings to accommodate for their consumers’ demands. Customer segmentation also enables improved marketing strategies, personalized offerings, better product development, and higher patient engagement rates. In the growing online healthcare services market, it is becoming increasingly crucial for companies to attain and understand their consumers’ opinions and feedback proactively. To scale successfully, market players must prioritize their consumers’ needs, demands, and preferences.

Advancement and progress are imperative in the healthcare industry, and the online healthcare market is an example of the same. To keep growing with the market and ensure high customer satisfaction levels, request a free proposal.

Scope of the Customer Segmentation Engagement

Over six weeks, the online healthcare service provider gained in-depth insights into the evolving digital healthcare sector and understood their consumers’ needs and preferences. Infiniti’s customer segmentation engagement also helped the service provider categorize their customers and develop improved marketing initiatives, pricing strategies, and offerings as per consumer needs. The offering included a market segmentation analysis, a competitive benchmarking analysis, developing targeted marketing initiatives, and customer satisfaction assessment.

Business Challenges

The client, a leading online healthcare service provider, struggled to keep pace with the rising competition and witnessed a steady decline in customer attraction and retention rates. The service provider was losing market share due to their traditional marketing approach, while competitors employed targeted marketing initiatives. To address the high customer attrition rate, the client sought to gain a comprehensive understanding of their consumers’ needs and preferences and analyze their competitors’ marketing strategies. Therefore, the online healthcare market client sought to partner with Infiniti Research and leveraged our customer segmentation analysis expertise. By categorizing their consumers based on factors such as spending behaviors, age, gender, and value for the brand, the client wanted to increase their customer retention rate and gain a strategic edge in the online healthcare market.

Continual customer attraction and retention is crucial to the growth and success of any business. Request more information to learn how Infiniti’s customer segmentation solutions can help your company grow and succeed in the healthcare industry.

Our Integrated Customer Segmentation Approach

Infiniti’s customer segmentation experts developed a comprehensive approach consisting of three phases to help the online healthcare services provider address their challenges. For the first phase, our experts conducted a customer satisfaction and need assessment to evaluate the efficacy of the client’s offerings and assess consumer feedback regarding the client’s services and platforms.

In the second phase, Infiniti’s customer segmentation experts categorized target market segments according to their age, gender, spending behaviors, and value for the brand. Providing the client with crucial insights into the personalized needs of the different customer segments and enabling improved marketing initiatives and product development.

Our experts then conducted a detailed competitive benchmarking analysis to identify and evaluate key competitors’ and industry leaders’ strategies in the engagement’s final phase. The study also provided the client with comprehensive insights into successful marketing approaches and efficient customer attraction strategies.

Business Outcome

Customer Segmentation + Online Healthcare Service Provider

Leveraging Infiniti’s customer segmentation analysis provided the client with unparalleled insights into their consumers’ needs and preferences, helped them identify and adopt better marketing strategies, and enabled data-driven product development. Customer segmentation conducted by the analysts’ team helped the client understand and meet their consumers’ varying demands and unmet needs. With our experts’ recommendations, the client developed an extensive targeted marketing initiative that helped attract customers. Additionally, with the customer satisfaction assessment information, the client made crucial and relevant changes to their platform and offerings to meet customer expectations, which helped increase their customer retention rate substantially.

The competitive benchmarking analysis provided the client with insight into successful marketing strategies employed by industry leaders and helped them develop an unparalleled marketing approach. The online healthcare service provider also focused on personalized product development, based on the data acquired from the customer need assessment. With the customer segmentation solution, the client increased their customer attraction and retention rates, improved their ROI from marketing, exceeded their revenue expectations, and regained a substantial market share in the online healthcare market.

Identifying, analyzing, and understanding consumers’ needs is the first step to the top in the online healthcare market. Speak with our experts and gain comprehensive insights into the value of customer segmentation analysis in your market.

Market Forecasting Solutions + Surgical Equipment Market

Developing Unparalleled Expansion Strategies with Market Forecasting Solutions in the Surgical Equipment Market

Surgical Equipment Market Overview

The surgical equipment market has witnessed significant growth over recent years, owing to a substantial population and the increasing prevalence of chronic diseases. Surgical procedures have become increasingly common, and healthcare expenditure has increased. Additionally, technological advancements have made various types of surgical procedures possible, further fostering the market’s growth. However, as the market continues to grow, industry players often struggle to keep abreast of constant changes and market developments. Market forecasting is an essential process for companies in a dynamic, rapidly growing, and essential market.

As surgical procedures become increasingly common, surgical equipment manufacturers struggle to keep pace with changing demands, trends, developments, and consumer needs. Rigid regulations increased focus on hygiene and safety, and supply chain complexities are significant challenges affecting the surgical equipment market. Therefore, industry leaders worldwide are leveraging market forecasting solutions to gain insight into upcoming changes and developments in the surgical equipment market. Infiniti’s market forecasting solutions enable strategic decision-making, a better understanding of the market, and improved product and service launches.

Growing markets can become increasingly challenging as demand and competition rise. To stay at the top in the growing surgical equipment market, request a free proposal, and keep a step ahead of the market.

Business Challenges

The client, a surgical equipment manufacturer headquartered in North America, sought to expand their operations further within the United States. However, stringent regulations, supply chain challenges, and uncertainty regarding the market’s future were challenging in developing a comprehensive strategy. The client required an in-depth understanding of the United States market and data-driven insights into upcoming market trends, opportunities, challenges, and developments. With continually changing regulations, uncertainty permeates the market, and the surgical equipment manufacturer wanted to mitigate risks by anticipating and preparing for potential changes. Therefore, the surgical equipment market player sought to leverage Infiniti’s market forecasting solutions.

During the market forecasting engagement, the client also sought to:

  • Identify potential changes in their target consumer segments
  • Keep abreast of future market trends and opportunities
  • Mitigate risks by forecasting potential challenges
  • Gain and maintain clarity regarding government regulations

Identifying, evaluating, and strategizing for potential risks, market trends, and industry developments are crucial to survival in any market. Request more information to gain comprehensive insights into the surgical equipment market and the ideal business solutions.

Our Approach

Market Forecasting Solutions + Surgical Equipment Market

Infiniti’s market forecasting experts developed a comprehensive four-phased approach, including an industry trends analysis, risk assessment, market sizing engagement, and in-depth research. The four phases that were conducted are as follows:

  • Our market forecasting experts conducted in-depth primary and secondary research. The primary research included comprehensive discussions and interviews with stakeholders, industry experts, and surgical equipment specialists. The secondary research included acquiring and compiling information from reliable secondary sources, such as industry databases, company websites, annual reports, and executive presentations.
  • The industry trends analysis was conducted to identify, evaluate, and strategize for current and future surgical equipment market trends. Infiniti’s market forecasting experts utilized the insights from the study to offer the client data-driven recommendations regarding future market changes.
  • Our experts worked closely with the manufacturing team to identify supply chain complexities and risks and evaluate them. The risk assessment also included developing comprehensive strategies to mitigate potential risks and prepare for any unexpected changes.
  • Lastly, the market sizing engagement involved procuring data regarding potential market growth and current market size by analyzing crucial factors such as sales volumes, sales revenues, and potential buyers.

Business Outcomes

Infiniti’s market forecasting solution helped the surgical equipment market client develop a data-driven, comprehensive, market expansion strategy and provided them with an unparalleled understanding of their market. The engagement helped the client learn to identify upcoming trends, and pre-emptively strategize for them. Additionally, with Infiniti’s market forecasting experts’ insights, the surgical equipment manufacturer developed plans for current and immediately forthcoming trends. The risk assessment provided the client with relevant data regarding upcoming risks, and our experts’ insights helped them build risk mitigation strategies for potential challenges, providing the client with a strategic edge. Further, with the insights regarding the market size and more precise expectations, the client planned, evaluated, adapted, and executed an efficient, all-encompassing, and successful market expansion strategy. Within eight months of expanding across the United States, the surgical equipment market client established a strong foothold, expanded their product offerings, tackled all supply chain challenges, and gained significant market share.

To maintain unparalleled strategies and stay a step ahead of competitors, businesses must evaluate and anticipate upcoming market changes. Speak with our industry experts to learn how Infiniti’s market forecasting solutions help enterprises achieve unparalleled strategic decision-making.

Market Opportunity + Telemedicine Market

Identifying Market Opportunities and Adapting to Change in the Telemedicine Market

Telemedicine Market Overview

Technology and medicine are the most rapidly evolving fields globally, and with advancement, they bring about significant change. As the two fields grow, they become increasingly intertwined. Medical devices, diagnostic devices, cloud-based electronic health records (EHR), and digital consultation platforms are some of the examples of technology and healthcare working together. Since widespread digitization has become essential across industries, the healthcare industry has witnessed various market opportunities and expanded to include various digital platforms, leading to the development of telemedicine. Telemedicine services include offering consultations, guidance, support, information, reminders, and other medical services over online platforms, such as mobile applications or websites. Although these services have been offered for decades, recent advancements have created the need for market opportunity analysis and propelled substantial growth.

The inevitable incorporation of digitization in healthcare has propelled the industry forward and created a crucial niche market. Request a free proposal to learn how your business can capitalize on opportunities in the telemedicine market with Infiniti’s market opportunity analysis.

Market Opportunity Engagement Overview

As consumers become increasingly dependent on, and comfortable with, technology, mobile devices, and internet services, the market continues to grow. In a rapidly evolving and highly competitive market like the telemedicine market, understanding various dynamics, identifying profitable opportunities, ensuring market readiness for all offerings, and staying ahead of the curve is imperative. Therefore, telemedicine market leaders are leveraging market opportunity analysis solutions for clarity regarding barriers to entry, ideal distribution channels, competitors, and other market dynamics.

Business Challenges:

The client is a telemedicine services provider based out of Europe, that provides consultations, prescriptions, and advice for various non-emergency medical issues. The service provider sought to launch a new set of features to accommodate for the COVID-19 pandemic, including audio and video-based conferencing, and remote scheduling features for physicians. However, the company wanted a detailed report of competitors with similar strategies, consumers’ needs and demands, market readiness for these features, and significant profitable market opportunities to help their business grow. Therefore, the telemedicine market player sought to leverage Infiniti’s market opportunity analysis solutions and gain unparalleled clarity into the European telemedicine market.

Telemedicine services have become increasingly important during the COVID-19 pandemic, and ensuring your offerings meet consumers’ needs is crucial. Speak with our experts and learn how you can differentiate and improve your new offerings with market opportunity analysis.

Our Approach:

Market Opportunity + Telemedicine Market

Infiniti’s market opportunity experts developed a comprehensive market opportunity analysis engagement to help the telemedicine market player that included four phases. In the initial phase, Infiniti’s experts conducted a customer segmentation analysis to identify profitable segments of the market, identify and categorize customers as per their needs, preferences, spending behaviors, and demands.

During the second phase, Infiniti’s market opportunity analysis experts provided the client with in-depth insights into their competitors’ offerings, strengths, weaknesses, and upcoming initiatives with a competitive intelligence study. This step aimed to help the telemedicine services provider gain clarity regarding other offerings in the market and ensure differentiated offerings.

For the third phase, our experts conducted market opportunity identification study, and offered the client relevant data regarding upcoming trends, changing market dynamics, significant market developments, and recent technological advancements. With insights into these factors, the telemedicine market player identified upcoming profitable market opportunities, adapted their offerings, and developed comprehensive strategies to accommodate for upcoming changes.

Business Outcome of the Market Opportunity Analysis:

With the insights gained from Infiniti’s market opportunity analysis solution, the telemedicine market player gained insight into their consumers’ needs and demands, evaluated their competitors’ strategies, and developed strategies for profitable market opportunities. The customer segmentation analysis helped the client understand their consumers’ needs, identify target profitable customer segments, and adapt their services to meet crucial demands and previously unmet needs.

Additionally, with the relevant data regarding key competitors’ strategies, the telemedicine market player could keep abreast of their offerings. The client also identified competitors’ weaknesses, and strengths, and adapted their services and new features to differentiate their offerings. The competitive intelligence study also helped the client stay a step ahead of their competitors and industry leaders. Further, the market opportunity identification study helped the client understand upcoming changes in the market, evaluate them, and develop offerings or strategies to mitigate potential risks and capitalize on profitable market opportunities.

With insights from Infiniti’s market opportunity analysis the client successfully launched their new features, with various adaptations, and gained significant positive feedback from target consumer segments. Additionally, the telemedicine services provider continued to provide novel offerings to their consumers, stay a step ahead of their competitors, and capitalize on relevant market opportunities.

Ready to become a telemedicine market leader? Request more information to learn how Infiniti’s market opportunity analysis solutions can help your business grow.

Demand Management + Generic Drugs Manufacturer

Rising Above the Competition with Demand Management Solutions: Streamlining Supply Chains in the Generic Drugs Manufacturing Market

Generic Drugs Manufacturing Market Overview and the Need for Demand Management

The generic drug manufacturing market has witnessed immense growth in recent years due to the increasing prevalence of chronic diseases, rising population, and higher dependence on the pharmaceutical industry. However, this market’s time-sensitivity and highly competitive nature have made it increasingly challenging for industry players to grow and succeed. Significant challenges that impact generic drug manufacturers are the need for fast and efficient delivery of products, the importance of differentiating offers, and the increasingly crowded and competitive marketplace. Over recent years, industry leaders have focused on improving their supply chains and ensuring speed and quality in all their products. Demand management solutions help businesses address supply chain complexities, analyze past and present trends that affect their demand and identify the ideal management processes required to succeed in this combative market.

Growing demand for generic drugs and increasing competition have created a highly challenging marketplace. Request a free proposal to learn how our demand management solutions help generic drug manufacturers dominate their market.

Demand Management + Generic Drugs Manufacturer

Business Challenges:

The client is a generic drug manufacturer based out of the United States. Rising competition and increasing consumer demand for differentiated offerings were challenging for the client due to the lack of supply chain visibility and rising costs. Additionally, the generic drug manufacturer could not spearhead the introduction of highly demanded new off-patent drugs into the market and meet their consumers’ needs. This led to the client losing ground to competitors and an increase in customer attrition. The client also struggled to keep pace with competitive pricing and efficiently market their offerings, causing further losses. The manufacturer needed to streamline its supply chain, forecast and estimate consumer demand, and keep abreast of name-brand drugs’ patent expiration. Therefore, the generic drug manufacturer approached Infiniti Research to leverage our expertise in offering demand management solutions.

By partnering with Infiniti’s experts, the manufacturer of the generic drug also sought to:

  • Capitalize on profitable market opportunities
  • Identify suppliers for high-quality raw materials
  • Improve visibility into the supply chain
  • Understand and meet consumers’ demands

Ensuring an efficient supply chain and identifying strategic partnerships in the crowded generic drugs manufacturing space is imperative and challenging. Request more information to learn how Infiniti’s demand management solutions can help your business stay ahead of competitors.

Our Integrated Approach:

Infiniti’s demand management solution experts developed a comprehensive three-phased approach to assist the generic drug manufacturer in addressing their business challenges. The demand management engagement included the following:

  • The initial phase of the demand management engagement included creating transparency in the manufacturer’s supply chain, which required working closely with the company to identify, evaluate, and address supply chain complexities and potential obstacles.
  • The second phase involved a competitive benchmarking analysis to help the client identify strategies and approaches adopted by key competitors and industry leaders to ensure fast and high-quality new generic drugs into the market. Additionally, the client gained an understanding of their competitors’ pricing strategies.
  • For the third phase, Infiniti’s demand management experts helped the client improve communication across the supply chain and carried out strategic supply chain planning to enhance the manufacturer’s strategic relationships with consumers and suppliers.

Business Outcome of the Demand Management Solution:

By leveraging Infiniti’s demand management solution, the generic drug manufacturer successfully streamlined its supply chain by tackling complexities, mitigating potential obstacles, improving communication, and increasing visibility. The client also identified strategic supplier partnerships and successfully built a supplier base for high-quality ingredients and raw materials. Additionally, with our demand management experts’ insights, the client developed comprehensive strategies to improve their go-to-market timeframe and kept abreast of patent expirations to stay ahead of competitors. With an efficient supply chain and improved supplier partnerships, the generic drug manufacturer reduced costs and employed better pricing strategies. Furthermore, understanding their consumers’ needs and demands helped the client develop better demand management processes and increase customer retention. The demand management solution helped the generic drug manufacturer regain market share, reduce costs, and streamline their supply chain.

Waiting for the opportunity to become an industry leader? Speak with our industry experts to learn how our demand management solutions can help you create your path to the top.

beverage vending machine

Venturing into the Cold Beverage Vending Machine Market: A Market Assessment Study for an International F&B Manufacturer


Target market: Beverage Vending machine market |Region under focus: Global | Focus Area: Cold beverage vending machine market

Engagement scope

In a span of 5 weeks, the client, an international F&B manufacturer, gained comprehensive data-backed insights to successfully action their plan to venture into the cold beverage vending machine market. Infiniti’s market assessment study for the F&B client included comprehensive insights including cold beverage vending machine market segmentation (based on region and application segment), critical market dynamics (market size, forecasted CAGR up to 2024, market trends, and challenges), competitive assessment of leading operators in the market, and key recommendations from industry experts.

Business challenge

The client, a prominent international F&B manufacturer, was evaluating the feasibility of promoting and selling their cold beverages through vending machines. Being a segment that they had no prior expertise in, the company partnered with Infiniti Research to support its market research efforts in the global cold beverage vending machine market. The F&B manufacturer wanted to understand the most lucrative markets to invest in and the target consumers, product descriptions and strategies used by key market competitors, and identify innovative practices that would give them a competitive edge in the market. Apart from this, the client also sought a detailed ROI forecasting analysis considering the cost of the initial investment in different markets, annual repair, maintenance cost, and the net profitability expected.

With the emergence of new technologies such as face and voice recognition systems, interactive display, and smart sensors, the additional costs associated with such beverage vending machines have also increased,” says an industry expert at Infiniti Research.

For comprehensive market insights on the beverage vending machine market

Market Overview: Global Cold Beverage Vending Machine Market

The demand for vending machines has increased as F& B companies increasingly focus on profits by eliminating middlemen and disinvesting on unprofitable sites while competing for suitable locations. The significant growth of the food and beverage industry, especially in terms of ready-to-drink packaged beverages, over the past decade has mostly fueled the demand in the beverage vending machines market. As a result, beverage vending machines are gradually becoming common in locations, including corporate offices, hotels, schools and colleges, airports, railway or metro stations, and quick service restaurants (QSR). Furthermore, instant service and innovations such as cashless payment options using smartphones increase the popularity of cold beverage vending machines among end-users.               

According to experts at Infiniti Research, APAC and the Americas are the lucrative markets for cold beverage vending machine suppliers/operators. The strong installed base of cold beverage vending machines across Japan and the US, together constituting over 60% of the global installed base, is expected to drive market demand, followed by Italy, France, and China.

Want market data on the country-wise breakup and region-specific insights of the global installed base of cold beverage vending machines?

Our Approach

Infiniti proposed a unique blend of rigorous secondary research and in-depth primary interviews to develop a complete understanding of the global cold beverage vending machine market. The primary research comprised of telephonic discussions and interviews using an unstructured questionnaire with 45 seasoned respondents holding strategic decision-making positions or extensive industry expertise. Research experts at Infiniti also conducted rigorous secondary market research through classified data sources.

The data gathered through these sources have been used for a detailed market assessment study with a region-wise and application segment-wise focus. Experts at Infiniti also conducted a competitor assessment and profiling study in the cold beverage machine markets in countries, including Japan, the US, China, Germany, and France, to name a few. This was done to provide the client with detailed insights on the competitors and their strategies in each of these markets. The client was also presented with specific data on the unique selling propositions, vending machine types, and innovations adopted by key competitors in various markets.

An ROI analysis was undertaken to help the F&B client understand the set-up costs in different regions. Details regarding the initial set up costs and the maintenance cost were calculated to determine the operating costs to be incurred every year. Further, the demand planning and forecasting analysis helped the client determine expected demand levels and the level of inventory required to meet them.

Key recommendations for the cold beverage vending machine market client

Phased implementation: Since the client was new to the cold beverages vending market, experts at Infiniti suggested a phased approach of implementation. The initial phase includes targeting countries and locations with high demand for ready-to-consume cold beverages and vending machines’ market popularity. Experts at Infiniti helped the client identify two specific regions and audiences that need to be targeted for the initial roll-out. As the client was already established in the F&B business, the company’s most profitable markets were also a significant factor influencing this decision.

Targeting educational institutions: In the client’s target market for initial roll-out, experts at Infiniti identified that schools and educational institutions are lucrative segments with high demand for healthy and nutritional cold beverages. The product portfolios that can be targeted through cold beverage vending machines for this audience include 100% juice products, unflavored/flavored low-fat milk products, low-calorie beverages (five calories per fluid ounce), and no-calorie beverages (less than five calories per eight fluid ounces).

Digital payment methods: Vending machines with cashless or digital payment methods are becoming highly prevalent globally. Infiniti recommended that the client invest in product portfolios with cold beverage vending machines that support payment gateways such as Alipay and GrabPay which are especially favored among the younger tech-savvy population. An in-depth list of product portfolio and a feasibility study was provided to the client, along with examples of similar competitors’ product portfolios to understand the investment requirements.

Business outcome

Based on the market assessment study and the detailed recommendations provided by Infiniti Research, the client ventured into the cold beverages vending machine market through a phased approach. Within seven months of entering the market, the company’s beverage sales per unit doubled. Other key benefits achieved by the client include:

  • Accurately targeted the audience in different locations and marketed the right cold beverage products in high demand. This helped the company increase the sales considerably and increased its market share by 20% within the first nine months.
  • The client initially rolled out Iced coffee vending machines in two vital commercial locations. This initiative became a huge success giving them an annual profit of $ 2.1 million; this prompted them to expand into the business and set up their iced coffee vending machines in 50+ locations across the target market within a year.
  • Although the initial set-up cost was higher, adopting vending machines with high-tech, self-servicing technologies helped the client gain high accessibility, low operation cost, and higher effectiveness.
  • Invested in R&D for diversification into premium healthy and nutritional drinks as the client identified this gap in competitor offerings. Although several competitors were offering healthy and nutritional beverages through vending machines, the demand for premium products in the category was high, with a limited number of players catering to this segment.
  • Identified and eliminated under-performing product categories in the vending machines through a location-based approach, helping them better inventory planning.

Gain access to the complete engagement, including strategic market insights, market trends, competitor analysis, and recommendations given to the client by industry experts at Infiniti Research

Pharma secondary packaging

Industry Trend Analysis Helps a Pharma Secondary Packaging Market Client Track Major Market Developments and Develop Cost-Effective Strategies

Pharma secondary packaging: Engagement overview

This engagement was undertaken by Infiniti Research for a prominent global pharmaceutical company, to support their research efforts into the pharma secondary packaging market in the United States and Europe. To pursue their packaging development strategy with a clear understanding of current and future market trends, the client sought to explore the secondary pharma packaging market, focusing on significant design/technology innovations, gaps in their current operations, and best practices adopted by leading players in this segment. The client also wanted to leverage our customer intelligence study to understand target consumer needs in terms of packaging and develop strategies and cost-effective packaging designs that ensure customer convenience and safety. Another area of key focus for the client was to devise strategies for achieving faster turn-around time and production efficiency.

Engagement Scope

In a span of six weeks, experts at Infiniti Research undertook an incisive study of the global pharma secondary packaging market, covering:

Pharma Secondary Packaging Market insights and dynamics

  • Detailed research of the latest and upcoming design features in the pharma secondary packaging market
  • Trending design innovations and technological features that top companies in the industry are focusing on, with critical insights into the ideal pharma secondary packaging techniques for the product storage and logistics safety

Competitive profiling

  • The client wanted to benchmark their existing pharma secondary packaging techniques with their competitors and draw packaging best practices from other key market players
  • A comprehensive competitor landscape study was undertaken, highlighting a brief introduction and product portfolios of competitors, their sustainability best practices, strategies adopted to promote adherence, and their new product design features and functionalities

Market insights and recommendations

  • Based on research findings, strategic market insights and recommendations were provided to the pharma industry client
  • Fact-based solutions to their critical pharma secondary packaging challenges and primary recommendations from industry experts

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Our approach

Infiniti proposed a unique blend of rigorous secondary research and in-depth primary interviews to develop a complete understanding of the pharma secondary packaging market. The primary research comprised of telephonic discussions and interviews using an unstructured questionnaire with 45 seasoned respondents holding strategic decision-making positions or extensive industry expertise (including packaging specialists, packaging engineers, and packaging development experts). The respondents were chosen based on their proximity to information on products and services offered in the pharma secondary packaging market and the relevance of their job profile in target companies of the pharma secondary packaging market. Research experts at Infiniti also conducted rigorous secondary market research through classified data sources.

Pharma Secondary Packaging: Key Recommendations by Infiniti

Based on the industry trend analysis study and a detailed competitive and customer intelligence solution, Infiniti Research proposed a set of data-based recommendations to the pharmaceutical Industry client. The key recommendations were categorized based on:

Segments to focus

Experts at Infiniti Research identified key pharma secondary packaging segments that the client should focus on through an extensive custom market research study and industry trend analysis. The ideal segments were filtered out based on the requirements and budgets of the client. The critical areas of focus recommended to the client includes:

  • Packaging for self-administered therapy: As patient convenience was taking a center-stage in the pharma packaging sector, especially with the increasing use of self-administration therapies through injector pens, Infiniti recommended the client to focus on investing in new designs for packaging self-administration therapies.
  • Sustainable packaging: The client was also advised to focus on alternative green packaging options to reduce the carbon footprint, such as bio-friendly bio-foams, bio-based PET materials, and corrugated fiberboards that are sourced through responsible forestry.

Gaps to address

Differential packaging based on income variation: Custom income category is an important consideration while making packaging decisions for pharmaceutical companies. The product’s packaging and branding can vary from complex and sophisticated packaging designs to simple, cost-effective packaging based on the customer’s income category. Packaging of OTC drugs offers flexibility in their packaging designs.

  • Competitor profiling: Based on a detailed competitor profiling and portfolio analysis, Infiniti provided the client with critical insights into secondary packaging formats on top market competitors and categorized them based on the ones best suited for the clients’ business requirements and product portfolio.

Business impact

Infiniti’s pharma industry trend analysis and competitor profiling effectively helped the pharmaceutical company keep track of the major market developments and understand their own strategies relative to other key market players in the US and Europe. Based on the in-depth and critical insights obtained, the client revamped their existing pharma secondary packaging operations to align with industry standards and innovations. By adopting advanced production techniques such as 3D printing, the client could undertake rapid prototyping, gaining a 40% increase in their production efficiency. By leveraging techniques such as postponement packaging, the client also saw a considerable decline in their storage and warehousing costs, generating cost savings of over $1.5 million each year.

Based on our pricing strategy analysis and recommendations, the pharmaceutical client was able to develop cost-effective packaging strategies and set the prices at a lower rate, enabling them to better target lower- and middle-income customers. Within three months of implementation, their market share in this segment increased by 20% in the US. Based on these results, the company is further planning to introduce this segment to the European market. Furthermore, using Infiniti’s operational gap analysis, the client could also disinvest in outdated packaging designs and choose the best alternatives as per market standards.

Based on experts’ recommendations at Infiniti, the client also invested in new’ human-centered or personalized’ packaging designs that align with the current market trends and well within their budgetary constraints. A detailed analysis of the performance of new designs after six months of implementation showed increased demand and support for the packaging from both physicians and patients alike. In a customer survey undertaken to determine the effectiveness of new packaging designs, 91% of the respondents agreed that the new packaging design promoted patient-friendliness and ease of use.

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Food cutting equipment

Identifying Growth Opportunities in The Food Cutting Equipment Market: Market Opportunity Assessment Engagement for a Food Processing Equipment Manufacturer

Food processing equipment market overview

Modern Food Processing technology is increasingly being channeled towards achieving safer, healthier, nutrient-rich, wholesome, environment-friendly & sustainable means of production. Food processing is an integral part of the food supply chain has led to the rise in demand for industrial food cutting machines over the last few years. Owing to the rising popularity of the convenience foods that involve minimal preparation time, food vendors are increasingly expanding their portfolio of processed food products. There is also an increasing demand for industrial food cutting machines for cutting, dicing, and shredding. Moreover, the rising support for the food processing industry through government initiatives in emerging economies is expected further to boost the adoption of industrial food cutting machines. As a result, the proliferation of the global food processing industry will promote the growth of the global industrial food cutting machines market.

Engagement overview

Today, food cutting equipment finds application in a wide range of categories including vegetables, fruits, meat and poultry, cheese, seafood, and even in bakery and confectioneries. As the quality of food and food processing hygiene takes the front seat, it is vital for food cutting equipment manufacturers to stay updated with new market trends, innovations, and competitor strategies to offer products that fulfill changing market needs. This recent success story from Infiniti Research showcases how our industry experts enabled a prominent player in the food cutting technology market to devise actionable insights in growth opportunities in regions including NAFTA, Europe, and APAC. During the twelve-week engagement, Infiniti’s market opportunity analysis helped the client to identify key growth segments and major market drivers to expand their market share. By actioning market insights gained through the engagement, the client soon signed a multi-million-dollar long-term contract with an international food manufacturing company.  

Client profile

A prominent player in the food cutting equipment market, headquartered in North America. The company manufactures and sells commercial cutting equipment to food processing and related industries. Over the years, the company has also expanded their global presence into the EMEA and APAC regions.

Business challenge

The client, a multinational company in the food cutting equipment market, found it challenging to accurately identify and understand the changing market dynamics in different markets. As such, they approached our industry experts to assess the food cutting equipment market and competitive and end-user landscape to develop actionable insights on the growth opportunities across NAFTA, Europe, and APAC. The client also wanted to gauge the demand for food cutting equipment in different segments of the food industry with a critical focus on the fruits and vegetable segment. They also wanted to innovate their existing product portfolio to accommodate specifications and features based on the latest market trends and technological advancements. Experts at Infiniti were also tasked with undertaking a competitive intelligence study to evaluate how key players in the market catered to the dynamic end-user requirements.

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Our Approach

Infiniti Research used an integrated approach, including primary and secondary research, to provide strategic insights to solve the client’s unique business challenges. Direct interviews with several business executives, channel partners, dealers, trade partners suppliers from the industry were undertaken as a part of the primary research. The secondary research involved a thorough analysis and information gathering from sources, including Market Research Reports, Annual Reports, Company, and Executive Presentations, and also through social media monitoring. The engagement also included:

Market opportunity assessment: To evaluate growth opportunities in regions including NAFTA, Europe, and APAC and identify new avenues to enhance market share

Industry Trend analysis: To delve into the latest technological advancements in the food cutting equipment market and understand lucrative product specifications that have high demand in different segments of the food processing industry

 Competitive intelligence study: To gain a deeper understanding of end-user requirements in the food cutting equipment market, examine how top competitors catered to these demands, and evaluate gaps in the product portfolio and market strategies compared to other key players in the market.

Strategic Insights and Key Recommendations to The Food Cutting Equipment Market Client

  • Through a detailed market opportunity assessment, experts at Infiniti Research observed an increasing demand for pre-cut vegetables, especially in the NAFTA region, owing to the busy lifestyles of the urban population. Notably, consumers are willing to pay 2.5 times more for pre-cut fruits and vegetables than regular bundled vegetables. Consequently, there is an immense opportunity for market growth in cutting equipment for fruits and vegetables. This trend is also expected to dominate in emerging markets of EMEA and APAC due to rising urbanization.
  • Another area of focus for food cutting equipment manufacturers is the bakery and confectionery market. With this industry proliferating in emerging countries like India, there are lucrative opportunities to be explored for food cutting equipment companies. Different types of blades (single and double bevel) with specific cutting speeds are required for the different bread formulations (white, wheat, breakfast, potato, low fat, low carb, and hard crust). End-users prefer machines that provide precise cutting with minimum waste, especially for whole bread and crouton cubes. A notable innovation in this area is the ultrasonic food processing machines designed for bakery products; it comprises a vibrating knife that creates a frictionless surface to cut the food without deforming it.
  • The detailed competitive intelligence study undertaken by our industry experts suggests that some key players are offering demo programs to end-users and integrators for testing slicing and dicing equipment in their laboratories to increase the sales of machines. Such strategies are giving them an edge in the market to compete effectively and increase market share. Apart from this, experts at Infiniti also recommended strategies to the client to re-evaluate and enhance after-sale services of their food cutting equipment. This will help the client promote brand loyalty and customer satisfaction, which is vital in the case of equipment involving substantial capital investments.    
  • Infiniti’s industry trend analysis identified an increasing need for food cutting equipment that compact and easily portable.  Manufacturers are focusing on machines that are compact with additional features for faster changeovers. The quick changeover feature helps clean and sanitize machines quickly. Adopting these features as a part of innovation can help the client penetrate new markets and considerably expand market share.
  • Another key trend observed was that multi-purpose machines (which can cut different fruits and vegetables) that offer high throughput are the key requirements driving the fruits and vegetables and snack industries. Due to the increasing demand for cut vegetables and fruits worldwide, companies mainly prefer such equipment. Manufacturing and promoting multipurpose machines can help the client capitalize on high growth opportunities, especially in emerging markets.  

Business Impact

Infiniti’s market opportunity assessment helped the client uncover critical growth prospects in their target markets in NAFTA, Europe, and APAC regions.  Based on recommendations by industry experts at Infiniti, the client was able to invest in new and lucrative segments such as food cutting equipment for fruits, vegetables, and bakery. By expanding their product portfolios through technological innovations in these segments, the company soon became a leading manufacturer and supplier of food cutting equipment in the APAC region. Other key benefits gained by the client through the engagement include:

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ATM managed services

ATM Managed Services Provider Identifies New Technologies to Enhance User Experience and Adapt to the ‘New Normal in Banking’ |Infiniti’s Market Intelligence Success Story

Engagement summary

Digital transformations in the ATM (Automated Teller Machine) managed services is a highly challenging milestone. However, it is paramount to embrace advanced digital technologies in ATMs to enhance user experience, increase usage, and ultimately survive amid cut-throat market competition. To analyze the market and adapt to such changing trends, a prominent player in the ATM managed services sector approached Infiniti to leverage its expertise in custom market intelligence. They primarily wanted to understand the key technological developments in the ATM managed services market across different regions, gauge customer expectations, and analyze how their key competitors are responding to the dynamic customer demands. Additionally, our industry experts were tasked with helping the client understand and strategize for the impact of COVID-19 on the use of ATMs and banking as a whole. The engagement was carried out in three phases over 12 weeks and resulted in the successful redesigning of the client’s existing operations to align with customer expectations, ultimately giving them a competitive advantage in the market.

Client profile

 The client is a multinational financial and retail technology company based in the EMEA region. The company specializes in the sale, manufacture, installation, and service of self-service transaction systems, POS terminals, and physical security products for global markets.

ATM Managed Services Market: Business Challenges Faced by The Client

Technological advancements are enabling ATMs to transform from being a mere cash dispensing machine to a highly personalized and improved communication channel between banks and customers. Financial institutions can gain big from these channel transformations as deploying more integrated, and value-added services can reinforce operational efficiencies and improve customer loyalty. But in most cases, adapting to digital transformations is easier said than done.

The client faced challenges in staying updated with the latest trends in the ATM managed services market and incorporating them into its business. However, additional investments into technology meant added costs on the financial institutions and for the maintenance of ATMs. This was especially a challenge for their business in the APAC region with several regional competitors in the market offering services at low profit margins. As such, the client wanted to identify cost-effective technology trends in the market that they can capitalize on. They also aimed to deliver greater value propositions through enhanced customer experience and reduced ATM fraud.

Another key challenge faced by the client was the increasing competition from digital payment channels. Notably, easy access to the internet, increased smartphone use, and the introduction of multiple e-wallets coupled with supportive government initiatives around digitalization and the COVID-19 crisis have compelled users to adopt digital payment channels to carry out transactions. This increasing adoption of digital payment channels was reducing the usage of cash which in turn affected the usage of ATMs and ultimately ATM managed services.

Infiniti’s Approach

The engagement took the course of a sequential approach that involves three key phases:

Infiniti’s custom market intelligence experts addressed the client key concerns through a thorough analysis of market factors and trends that had a direct impact on the client’s business, enabling the client to understand the gaps to be covered. A market segmentation study was undertaken for a region-wise study of the ATM managed services market. Through this, the client was provided with critical insights on the most attractive markets with lucrative opportunities to capitalize on within each of these markets. Experts at Infiniti proposed North America and APAC as the ideal markets for the client to expand their investments.  China, India, Japan, and South Korea were identified as the key markets to focus on in the APAC region.

An in-depth competitor analysis also highlighted key competitors of the client in each of these markets, product offerings to cater to changing customer demands, their key strategies and competitor best practices for customer journey deployment, and managed services offered by top market players. The client leveraged these insights for a SWOT analysis of each of their key competitors to gauge how their offerings compared to that of key market players.

The client also leveraged Infiniti’s market trend analysis to gauge the most feasible technological innovations on which they can invest and create a competitive advantage in the market.   

Key recommendations

Through the engagement, some of the key recommendations given by our industry experts to the ATM managed services client include:

  • Focusing on service offering and investments in the US, Canada, and APAC will help the ATM services provider increase share in the market
  • Key services that are currently highly in-demand in the market include ATM network monitoring, virus and malware protection, encryption services, anti-skimming solutions, and compliance. The client must expand their capabilities in these services to gain a competitive advantage in the market.
  • The client can reduce operational and maintenance cost by offering new and innovative services such as cash recycling, OTP-based cash withdrawal, and loan payments through teller machines.

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Business Impact for the ATM Managed Services Provider

The custom market intelligence helped the client identify critical gaps in their service offerings in contrast with the key market competitors. Other business outcomes obtained by the client include:

  • Reduced operational costs by 20% by adopting innovative and cost-effective services as recommended by our industry experts.
  • Invested into new and lucrative markets based on region-wise strategic recommendations to gain a competitive edge obtained through the engagement
  • Recorded 2X increase in ATM usage and increased customer engagement by incorporating additional value-added services that are convenient and support superior cybersecurity measures.

For more insights into the ATM managed services market, get in touch with an industry expert

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