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Biobetters market

A Biobetters Market Client Met its Revenue Goal and Enhanced Market Share by 37% With Market Access Strategy

Biobetters Market Overview

The global biobetters market has been witnessing a positive growth and is expected to do so in the coming years. The increasing usage of more effective and safer therapeutic drugs for the treatment of chronic diseases are expected to aid the biobetters market growth. Owing to the positive growth of the biobetters market, pharmaceutical manufacturers are competing to patent new drug formulations in order to survive. Also, leading companies in the biobetters market are expanding their business operations to foreign countries. However, market-access related issues pose major challenges for companies operating in the biobetters market. Leveraging market access strategy can help businesses to tackle market-access challenges and maximize profitability.

Top MarketsNorth America is likely to be a leading biobetters market through 2029. The experts at Infiniti Research predict that Europe and Asia-Pacific regions will witness positive growth over the next five years.

Our market access strategy can help companies in the biobetters market to identify barriers to new market entry and achieve huge commercial success for its new drugs in an unknown market. Request a FREE proposal today!

Key Biobetters Market Challenges Faced by the Client

The client, a biobetters manufacturing firm, wanted to expand its business operations to the Middle East and South-East Asia regions. They noted that market entry to the Middle East and South-East Asia regions was highly challenging due to the need to accommodate rising costs and the proliferation of competing drugs in the same therapeutic areas. In addition, the growth of the generic segment and the advent of biosimilar drugs were increasing challenges for the company. They approached the experts at Infiniti Research to leverage their expertise in offering market access strategy.

Other major challenges that the biobetters market client encountered included:

Challenge #1: Data availability and accessibility for the target countries was a major challenge due to stringent regulations and limited sources.

Challenge #2: As the clinical pathways and treatment models changed very frequently in the Middle East and South-East Asia regions, gathering comprehensive insights into the market landscape and competitors before advancing pipeline drugs to the next level was becoming mandatory for companies in the biobetters market.

Challenge #3: Developing a sound product marketing strategy that will aid their drug’s market access and commercialization goals.

Challenge #4: To analyze the different pricing strategies in the in the Middle East and South-East Asia regions and set the right price for their new drugs.

Our Integrated Approach

The experts at Infiniti Research carried out 100+ interviews with market access experts, business executives, strategy managers, market analysts, marketing access managers, and healthcare consulting companies.

Infiniti’s market access strategy engagement involved:

  • Detailed algorithm and setup of Reimbursement and Pricing Approval Process across the Middle East and South-East Asia regions
  • Detailed assessment of competitors’ offerings, new business strategies, and market position
  • Thorough analysis of payers’ needs and concerns of pharmaceutical and healthcare providers
  • Opportunity advisory to help the biobetters market client make investment decisions on optimizing the portfolio

Besides, Infiniti’s market access strategy also provided the biobetters market client with:

  • Quarterly price trackers to keep a tab on hospital preferences and purchase trends
  • Region and respondent type specific insights to ensure complete landscape and opportunity mapping
  • Actionable insights on emerging and untapped potential in the target regions within small and medium hospitals

Our market access strategy can help you to navigate the complex market challenges and yield huge profits. Contact us today!

Results Obtained

By leveraging Infiniti’s market access strategy, the biobetters market client was able to:

  • Gathered comprehensive insights into the market landscape and identified the evolving clinical pathways and treatment models
  • Devised a sound market entry strategy
  • Successfully launched drugs in the new markets
  • Set optimal prices for their new drugs
  • Develop new drugs meeting the market demand and payers’ requirements
  • Cleared clinical trials in initial attempts and successfully launch drugs in the Middle East and South-East Asia regions
  • Devise a sound commercialization strategy for the promotion of its new drugs
  • Identify the most suitable distributors in each target regions based on the regional strength scorecards
  • Identify the total addressable market and make a robust sales strategy
  • Meet its revenue goal and enhance market share by 37%

Want to know more about our services for companies in the biobetters market? Request more info and our experts will get in touch with you with comprehensive insights.

Surgical consumables

A Surgical consumable Manufacturing Company Successfully Expanded Their Business Operations Across 5 Countries in the EMEA Region

Surgical Consumables Market Overview

Increasing sophistication in medical procedures and improved success rate, owing to the rising use of advanced consumables and services provided in hospitals are projected to drive the global surgical consumables market. In addition, the presence of advanced healthcare infrastructure is playing a pivotal role in the growth of the surgical consumables market. Moreover, the increase in robot-assisted surgeries are expected to create numerous opportunities for companies in the surgical consumables market. However, the rising concerns regarding hospital-acquired infections (HAIs) are impelling governments to encourage the use of disposable hospital consumables in the US. As such, companies in the surgical consumable market will need to focus on developing reusable or disposable surgical consumables.

Top Markets: North America holds the largest share in the surgical consumables market and is expected to retain its dominance for the next five years. The experts at Infiniti Research predict that Europe, Asia-Pacific, and LAMEA will witness steady growth over the next two years.

Top Segments: Diagnostic supplies, dialysis consumables, radiology consumables, infusion products, intubation & ventilation supplies, hypodermic products, sterilization consumables, nonwoven medical supplies, and wound care consumables.

As the healthcare industry becomes more competitive, surgical consumables manufacturing companies will need to devise products that yield higher reimbursements and greater profit margins. Our market opportunity analysis can help you to identify growth opportunities and maximize profitability. Request a FREE proposal today!

Key Surgical Consumables Market Challenges Faced by the Client

Our client, a surgical consumables manufacturing firm based out of the United States, wanted to expand their business operations across 5 countries in the EMEA region. Before investing a huge sum into their new expansion project, they wanted to thoroughly analyze the current market scenario and growth opportunities for surgical consumables manufacturers across the 5 target countries in the EMEA region. The sought to partner with Infiniti Research to leverage their expertise in offering market opportunity analysis.

Other major challenges faced by the surgical consumables market client included:

Challenge #1: The client was facing difficulties due to lack of up-to-date data about risk factors involved in the manufacturing of surgical consumables

Challenge #2: To support the manufacturing strategy upgradation plan, the client needed robust insights about competitors and their in-house vs outsourcing vs hybrid models

Challenge #3: Lack of insights into profitable market opportunities and industry developments was a major challenge for the client as this data was vital to stay up-to-date with the latest technologies and processes.

Challenge #4: Understanding the exact opportunity in the market was a challenge considering limited data around Reimbursement/payment structure and current offers provided by competitors.

Our Integrated Approach

The experts at Infiniti Research carried out exhaustive secondary research from proprietary and open source information sources to develop insights and hypothesis specific to the target countries.

As a part of the market opportunity analysis engagement, the experts also provided the client with:

  • Recommendations on the emerging market trends and opportunities in the surgical consumables market
  • Key performance indicators (KPIs) to enable understanding of the focus areas. All the obtained information was evaluated on the KPIs, to generate recommendations for the client to re-align its business strategies for competitive advantage.
  • Market forecast and opportunity model to recommend critical success factors for business expansion

Besides, Infiniti’s market opportunity analysis also involved:

  • Detailed analysis of profiles and pipeline of major players in the surgical consumables market
  • Analysis of unmet needs for a profound understanding on potential opportunities
  • Validation of gathered data through an additional set of open-ended discussions with industry experts to ensure accuracy
  • Complete algorithm and setup for Reimbursement and Pricing Approval Process across 5 countries in the EMEA region

Along with the flourishing healthcare sector, the surgical consumables market is growing rapidly, witnessing the increasing demand in treatment and surgical procedures. Want to learn more about the growth opportunities in the surgical consumables industry? Contact us and our experts will get in touch with you with comprehensive insights.

Results Obtained

By leveraging Infiniti’s market opportunity analysis engagement, the surgical consumables market client was able to:

  • Easily adopt new/innovative manufacturing processes
  • Identify and shortlist most relevant stakeholders in each country, responsible for pricing, coverage, and reimbursement decisions
  • Assess and evaluate the most compelling attributes in each country that impact HTA and Reimbursement Decisions
  • Assess competitors’ offerings, new business strategies and market position
  • Understand their customers, their sources of the market access strategy, and Concerns for healthcare providers
  • Identify the total addressable market and make a robust sales strategy
  • Develop actionable strategies for targeted advertising
  • Enhanced product efficiency and quality
  • Realized profits of over 23% by successfully establishing operations across the target regions

Want to learn more about our services for companies in the surgical consumables market? Request more info here!

Wearable medical device

Analyzing the Profitable Markets in Asia for a Wearable Medical Devices Company Using Target Market Analysis

Wearable Medical Device Market Overview

The global market for wearable medical device is projected to experience positive growth over the coming years, driven by the growth in the medical devices, pharmaceutical, and biotechnology industries. In addition, technological advancements and increasing integration of technology and healthcare are accelerating the acceptance of wearable medical device across the globe. However, the rising costs of wearable devices and risks regarding the access and security of data collected by third-party healthcare service providers are expected to restrain the wearable medical device market growth. To counter these rising challenges, leading companies in the wearable medical devices market are focusing on improving data security, reducing costs, and enhancing quality.

Top Markets: The United States holds the largest share in the global wearable medical device market, followed by Europe. The experts at Infiniti Research predict that Asia-Pacific regions, including China, Austria, and South Korea will witness steady growth over the next two years.

Top Segments: Diagnostic Devices, Sleep Monitoring Devices, Electrocardiographs Fetal and Obstetric Devices, Neuromonitoring Devices, Therapeutic Devices, Insulin/Glucose Monitoring Devices, and Rehabilitation Devices.

The advancement of wearable technology and growing demand from consumers have highly influenced the medical industry, including technology companies to develop advanced wearable medical devices. Want to gather comprehensive insights into the latest technologies and innovations in the wearable medical device market? Request a FREE proposal!

Key Wearable Medical Device Market Challenges Faced by the Client

Our client, a wearable medical device manufacturer in the US, was looking to expand their business operations to Asia. Rather than targeting the entire Asian region, they wanted to focus on select Asian countries. To do so, they wanted to understand the prevailing market dynamics in the wearable medical device segment to devise an informed expansion strategy. They partnered with Infiniti Research to leverage their expertise in offering target market analysis.

Other major challenges faced by the wearable medical device market client were:

1Challenge #1: Advanced information technologies in medical devices have transformed the wearable medical device industry. However, advanced wearable medical devices increased cyber threats. The client, therefore, wanted to identify the market risks in target regions and understand their severity before making expansion plans.

Challenge #2: As succeeding in a highly saturated marketplace was becoming tough, they wanted to know the existing players in their target markets and thoroughly analyze their future strategies.

Challenge #3: To evaluate the company’s long-term success rate, the client wanted to estimate the potential for wearable medical devices across various target regions.

Our Integrated Approach

The experts at Infiniti Research conducted 100+ interviews with market access experts, business executives, medical device companies, and financial analysts.

As a part of the target market analysis engagement, the experts also provided the client with:

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  • Detailed insights into customers across various channels with our consumer research expertise
  • Detailed insights into various risks facing companies in the wearable medical device market across various target regions
  • Market potential assessment to help the client estimate the potential for their wearable medical devices across the new regions
  • Target market segmentation to focus on niche customer segments
  • Market opportunity assessment to identify the growth opportunities across various regions

Besides, Infiniti’s target market analysis engagement involved:

  • Development of an actionable market expansion strategy to select Asian countries
  • Assessment of leading wearable medical device companies’ offerings
  • Recommendation on physicians needs and requirements regarding medical devices
  • Validation of gathered data through an additional set of open- ended discussions with industry experts to ensure accuracy
  • Generating recommendations for the client to re-align its business strategies for competitive advantage

Want to explore the profitable business opportunities in the wearable medical device market? CONTACT US and our experts will get in touch with you with detailed insights.

Results Obtained

By leveraging Infiniti’s target market analysis engagement, the wearable medical device market client was able to:

  • Identify the Asian countries to target on to generate maximum profitability
  • Analyze and prioritize the market risks facing companies in the wearable medical device market. Our experts also helped the client to devise a robust risk management plan to safeguard the company’s data
  • Identify the cost-effective technologies leveraged by their competitors and advance wearable medical devices
  • Identify the niche customer segments to focus on to market their products
  • Successfully establish their business presence in Asian regions, including South Korea, Indonesia, Turkey, and China.
  • Enhance overall profits by 39%

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Infiniti’s market intelligence solutions are designed to cater to the needs of companies across regional and global markets. Learn how we help global players with superior leadership strategies, technological innovation insights, customer service best practices, and strategic product development knowledge.

Medical implants market

A Medical Implants Supplier Gained 11% Market Share in its New Product Category with Market Assessment Study

Medical Implants Market Overview

The global medical implants market is witnessing a surge in the demand owing to rising disposable income, better medical facilities, significant technological advancements, rise in healthcare expenditure, and rising prevalence of chronic diseases. Additionally, rising healthcare demands in developing countries are expected to lead to the growth of the medical implants market around the globe. However, factors such as high costs of implantation, stringent regulatory framework, inadequate reimbursement policies, and lack of skilled health care professionals are inhibiting the growth of the medical implants market. Furthermore, market dynamics are also rapidly changing. As such, companies in the medical implants market will need to reduce costs, advance in technology, streamline operations, and innovate quickly.

Top Markets: The United States holds the largest share of the global medical implants market, followed by Europe. The experts at Infiniti Research predict that the Asia-Pacific region will showcase explosive growth through 2021.

Top segments in the medical implants market: Orthopedic implants, cardiac implants, spinal implants, dental implants, and cosmetic implants

By following sophisticated research methodologies, we track and analyze market trends and competitive activities to help you identify global opportunities and maximize growth. Request a FREE proposal and our experts will help you develop winning strategies.

Key medical implants market challenges faced by the client

An American medical implants manufacturer and supplier was looking to develop an advanced orthopedic implant for the North American market. In order to ensure the commercial success of the new device, the client wanted the product to meet the needs and expectations of end-users such as physicians and support staffs. In addition, the client wanted to track innovations and trends and identify technology areas that provide the best commercial opportunity.

The company in the medical implants market also wanted to:

  • Navigate technological disruption with a better understanding of the technology landscape and a strategic roadmap for investment
  • Identify technologies that are most likely to confer a competitive advantage in the near and long-term in the medical implants market
  • Understand the technology adoption trends in their focus industry and identify the changes that need to be made to compete effectively

Our Integrated Approach

To help the client tackle the industry challenges, the experts at Infiniti Research conducted rigorous desk research of the latest innovations in the North American medical implants market through 750+ sources.

As a part of the market assessment, the experts also conducted:

  • Company analysis and profiling to identify areas that need improvement
  • Market potential assessment to identify and evaluate potential investment areas in the medical implants market
  • Concept testing to check the viability of introducing the new product in the North American medical implants market
  • Pricing research to draw the relationship between the product’s features and pricing to determine the optimal price point

Furthermore, Infiniti’s market assessment involved:

  • Development of a go-to-market opportunity roadmap
  • Setup for new product pricing approval policy in North America
  • Product testing and approval process
  • Identification of physicians needs and requirements

We help healthcare players to address market challenges by analyzing the key factors that drive the undercurrents of change in healthcare. Contact us today to know more about our services for companies in the medical implants market.

Results Obtained

By leveraging Infiniti’s market assessment, the company in the medical implants market was able to:

  • Gain a better understanding of the technology landscape and identify the changes that need to be made in their new medical device to compete effectively
  • Track the latest innovations and trends and identify technology areas that provide the best commercial opportunity in the medical implants industry
  • Develop a sound go-to-market opportunity roadmap for their new product launch
  • Estimate the profit potential for their new medical device for the next five years
  • Gain 11% market share in its new product category, generating $2.8 million in savings

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We meet the sales, marketing, product development, and innovation needs of companies across all industries and help them adapt to market and technology changes. Request for more info to gather more insights into our services and their benefits for your business.

Medical imaging market

Market Opportunity Mapping for a Client in the Radiography System Medical Imaging Market

Radiography system medical imaging market overview

The radiography system medical imaging market in the United States is poised to witness unprecedented growth over the next few years. According to experts at Infiniti Research, the growth of this market is fueled by factors including the rising demand for early disease diagnosis,  widening scope of clinical applications, rapidly growing geriatric population, the subsequent growth in the prevalence of related diseases, technological advancements in diagnostic imaging industry, and increasing investments, funds, and grants by both public-private organizations.

Top segments: Our US radiography system medical imaging market analysis suggests that approximately 12% of the 4500+ hospitals in the United States are expected to procure new floor-mounted X-ray machines annually.

Top Markets: The United States and Western European nations like the UK, Germany, France, Italy, and Spain are the key dominant regions in the global radiography system medical imaging market. Furthermore, experts at Infiniti Research predict that the market in the Asia-Pacific (APAC) region will witness steady growth through 2025, especially in countries including China, Japan, and India. 

For more insights on the volumes, growth technologies, opportunities, and distribution network in the medical imaging market, RFP and we will get back to you within 24-hours.

Key radiography system medical imaging market challenges faced by the client

A top company in the US radiography system medical imaging market approached experts at Infiniti Research to help them identify solutions to the following business challenges:

  • Challenge #1: Client needed to understand radiography system medical imaging market to identify untapped opportunity areas of diversification in small and medium size hospitals in US, UK, Italy, and Germany
  • Challenge #2: Hospital specific insights in the target regions was not available in secondary domains and reaching out to hospital stakeholders to extract the information was difficult for the client
  • Challenge #3: Pricing was dynamic and dependent on multiple factors hence an efficient tracking and estimation model was needed to ensure a competitive advantage
  • Challenge #4: Multiple distributors’ presence made it difficult to design an effective sales strategy

 

Our Integrated Approach

Experts at Infiniti Research used a combination of their market opportunity assessment, market research solutions, and their growth consulting model to help the client solve critical radiography system medical device challenges and also identify new avenues for revenue generation and growth.

As a part of the market opportunity assessment and the market research solution, the client was provided with:

  • Forecast models to assess the changing trends in the radiography system medical imaging market
  • Access to high-quality internal and external published content
  • Information gained from secondary research interviews and validated the findings through 50+ industry experts and B2B interviews to provide deeper insights on the opportunities for growth across products, services, and solutions
  • Competitor analysis to analyze key competitor strategies and understand how they fared comparatively
  • Industry best practices assessment to understand how other players curtailed similar challenges
  • Quarterly updates and regular monitoring was conducted to ensure a regular track of purchase price ranges and affordability of hospitals

Furthermore, Infiniti’s growth consulting model for the radiography system medical imaging client entailed:

  • A growth pipeline to determine opportunity prioritization
  • A deep-analysis of the prioritized opportunities through market opportunity evaluation
  • Building a go-to-market strategy
  • Planning and implementation of specific plans with appropriate targets and deadlines
  • Market strategy optimizationmedical imaging industry

Want to schedule a complementary growth strategy dialogue with an industry expert?

Results obtained

By leveraging Infiniti’s market research solution and growth consulting model, the radiography system medical imaging company was able to:

  • Gain actionable insights on emerging and untapped potential in the target regions within small and medium hospitals
  • Use Quarterly price trackers to keep a tab on hospital preferences and purchase trends
  • Enter into long-term, service-based partnerships and identify the most feasible type of contract with the right vendors and distributors in each region based on the regional strength scorecards provided, which in turn created a promising business continuity
  • Identify key industry best practices related to regulatory compliance and sustainability

Infiniti’s market intelligence solutions are designed to cater to the needs of companies across regional and global markets. Learn how we help global players with superior leadership strategies, technological innovation insights, customer service best practices, and strategic product development knowledge.

Fashion Retail

Analyzing Customer Needs and Reducing Customer Churn Rate by 13% for a Fashion Retail Industry Client Using Customer Intelligence Engagement

Fashion Retail Industry Overview

From smartphone shopping to aspiring customers, the fashion retail industry is facing a slew of changes that will reshape the landscape for good. However, fashion retailers are experiencing tough competition from department stores and specialty clothing brands. Also, as customers are moving seamlessly between online and offline experiences, fashion retail brands are in the need to best facilitate these transitions. Besides, revamping traditional business models and adopting a customer-centric approach is becoming inevitable for companies in the fashion retail industry.

Today, the market landscape is changing faster than ever, making it essential for businesses to understand the market curve in order to gain a winning edge. Our market intelligence experts can help you to understand the latest opportunities and transformations in the market. Request a FREE proposal today!

Business Challenge

The client is a fashion retail brand based out of Central Europe

In an attempt to acquire new customers and retain valuable ones, the client offered huge discounts to their customers. However, this resulted in price war between their competitors. In addition, this had a negative impact on the company’s profit margins. Also, as customers seamlessly moved between online and offline channels, the fashion retail industry client faced difficulties in meeting their needs and demands. Consequently, they encountered a steady decline in sales rate for two consecutive years. The client, therefore, wanted to gather customer insights and devise personalized marketing approached for them. They approached the experts at Infiniti Research to leverage their expertise in offering customer intelligence solution.

With Infiniti’s customer intelligence solution, the fashion retail industry client also wanted to:

  • Devise an omnichannel model of business and enhance customer experience
  • Identify supply chain complexities and take approaches to manage inventory
  • Understand the satisfaction level of customers regarding their products and services
  • Enhance customer loyalty and brand image
  • Devise a customer-centric marketing approach

Want to gather more insights into your customers? Our customer intelligence solution can help you to understand customers’ needs and demands. Contact us today!

Our Approach

The experts at Infiniti Research adopted a four-phased approach that involved:

Customer needs assessment to analyze customers’ needs and demands

Customer satisfaction analysis to understand the satisfaction level of customers regarding the client’s product and service offerings

Demand management solution to identify the potential market demand for the client’s products and manage inventory accordingly

Marketing strategy engagement to devise a sound marketing and sales strategy

Results Obtained

With Infiniti’s customer needs analysis solution, the fashion retail industry client was able to increase their sales and market share by focusing on personalizing their product offerings according to customers’ needs and requirements. Also, by segmenting customers into various categories based on their demands, the client was able to realign their marketing activities and distribution process to meet customer needs. This further helped the fashion retail industry client in successfully implementing the new customer segmentation approach and realigning their delivery system, as well as distribution and sales process based on customer needs.

The client was also able to reduce customer churn rate by 13%. Also, the company gained 7.5% retail share in its new product category over two years, generating millions of dollars in revenue.

Want to know more about our services for companies in the fashion retail industry? Request for more info!

Competitor analysis

Increasing Sales by 43% for a Frozen Food Packaging Company Using Competitor Analysis Solution

Competitor Analysis for Frozen Food Packaging Company

With technological progression and market advancements, the frozen food packaging industry continues to evolve. Moreover, the trends in packaging such as the introduction of sustainable packaging practices, convenient on-the-go packaging, clean labels, and healthy choices have gradually increased the number of new entrants into the European frozen food packaging market. This has made it vital for existing players in the European frozen food packaging market to keep track of their competitors’ plan and actions and refine their existing business models to achieve maximum profitability. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering competitor analysis solution.

Do you know what your shortcoming are when compared to your competitors? If not, our experts can help you identify your strengths and weaknesses compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a frozen food packaging company based out of Europe. The entry of new players drastically increased the competition in the European frozen food packaging market. The client, therefore, was facing difficulties in competing with other major players, in terms of cost, quality, and capabilities in providing innovative packaging offerings for customers. Moreover, they were losing customers and market share to their competitors due to their inability to competitively price their products. This compelled them to reduce the price for their products, which subsequently resulted in a loss in profit margin by 7%.

Therefore, they approached the experts at Infiniti Research to leverage their expertise in offering competitor analysis solution. By leveraging Infiniti’s competitor analysis solution, the client wanted to explore ways to stay competitive in the market by distinguishing market disruptions, analyzing competitors, and developing strategic business plans.

By leveraging Infiniti’s competitor analysis solution, the client also wanted to tackle several other market challenges:

  • With the increasing demand for environmental-friendly packaging materials in Europe, the client was facing difficulties in adapting to the evolving market demands. With this, they were losing market share to their competitors who had already adopted environmental-friendly packaging strategies. Therefore, with Infiniti’s competitor analysis solution, the client wanted to analyze their competitors’ offerings in direct comparison to theirs and focus on enhancing their business processes.
  • The client noted that their competitors have already leveraged automation solutions in their business operations. With Infiniti’s competitor analysis solution, the client wanted to identify the technologies leveraged by their competitors. By doing so, they also wanted to adapt to the evolving technologies to maximize uptime and enhance their operations.
  • The client’s unstructured approach to marketing and sales resulted in huge capital losses for the company. By closely analyzing the strategies adopted by their competitors, the client wanted to refine their existing marketing models and devise marketing campaigns that drive maximum sales.
  • The client’s key competitors were offering discounts and other introductory offers to customers. With this, the client was compelled to reduce prices for their packaging materials. Therefore, by leveraging Infiniti’s competitor analysis solution, they wanted to analyze the pricing strategies followed by their competitors and competitively price their products.

Our tailored and intelligent solutions empower our clients to make an informed business decision and maximize profitability. CONTACT US to learn more about our services their benefits for your business.

Solutions Offered 

Our experts followed a detailed four-phased competitor analysis approach to help the client tackle the industry challenges. The initial phase of the competitor analysis engagement involved identifying businesses offering similar products and services in the European packaging industry. The next phase of our competitor analysis engagement focused on identifying the client’s key competitors’ customer base. In the third phase of the competitor analysis engagement, the experts focused on evaluating the strengths and weaknesses of the client in comparison to their competitors. The last phase of our competitor analysis engagement involved conducting a competitive benchmarking analysis, competitor mapping, and also identifying the marketing approaches employed by the client’s competitors.

Results Obtained

The insights obtained from Infiniti’s competitor analysis solution helped the client to gain detailed insights about their end-customers, current market position, and their key competitors. Understanding the needs and demand of their target customers helped the client to innovate their product offerings according to their customers’ requirements. By gaining detailed insights into their competitors’ key strategies and marketing approaches, the client was able to devise well-informed business plans to tailor their product offerings. Also, the experts at Infiniti Research recommended the client to apply automation solutions in their production process. This helped the client to enhance their production efficiency and better manage workflow.

Infiniti’s competitor analysis solution also helped the client to understand their competitors’ pricing strategies and make constant changes in their pricing plans. With Infiniti’s competitor analysis solutuon, the client was also able to balance quality and growth. Furthermore, Infiniti’s competitor analysis solution helped the packaging company to better allocate resources and enhance their sales by 43% within the course of one year.

Our competitor analysis solution can help your company gain a leading edge in the market. Want to know how? Request for more info!

market segmentation

A Consumer Electronics Company Personalized Marketing Advertisements for Different Target Audiences by Leveraging Market Segmentation Analysis

Market Segmentation Analysis

The global consumer electronics industry is undergoing a rapid phase of change as leading brands are increasingly focussing on developing personalized product and service offerings for their customers. Also, with the proliferating marketing platforms today, making marketing and promotion more organized and targeted is becoming pre-requisite for businesses. This is where the real power of leveraging market segmentation analysis comes into play. Market segmentation analysis helps businesses to enhance customer retention, establish brand identity, better customer relationship, and increase sales conversion.

Market segmentation analysis can help you to efficiently group customers with similar characteristics together and create better value for them. Request a FREE proposal today!

Business Challenge

The client is a consumer electronics company based out of North America.

The client, a consumer electronics company, was looking to devise a sound marketing strategy to market their new digital cameras. They wanted to efficiently utilize their marketing budget to focus the most lucrative customer segments. To do so, they wanted to understand their customers’ needs and demands and categorize customers with similar requirements together. By doing so, they wanted to personalize marketing advertisements for different target audiences. They approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis.

Other key objectives that the client wanted to achieve by leveraging Infiniti’s market segmentation analysis were:

  • Focus the most profitable customer segments and enhance customer retention
  • Better reach out to the target audiences and enhance competitiveness
  • Devise personalized product/service offerings for their customers and better customer relationship
  • Identify the right marketing channels to reach out to the target customers’

Contact us to know how our solutions can help you build an ideal market segmentation strategy.

Our Approach

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research conducted a four-phased approach that involved:

Customer needs assessment to analyze the evolving needs and demands of target customers

Customer satisfaction survey to understand the satisfaction level of customers regarding the client’s product and service offerings

Sales assessment to evaluate the market potential for the new product in the next five years

Customer segmentation analysis to group customers with similar characteristics and needs together

Results Obtained

By segmenting customers into different sub-categories, the client was able to gain detailed insights into their customer segments. This helped them to devise personalized offerings for them. By leveraging Infiniti’s market segmentation analysis, the client was also able to create targeted advertising and marketing campaigns for different subsets of customers.

In addition, with Infiniti’s market segmentation analysis, the client was able to:

  • Increase competitiveness
  • Enhance customer retention and reduce churn rate
  • Enhance sales and revenue
  • Efficiently utilize marketing budget

Our market segmentation analysis will help you assess changes in customer behavior and measure the effectiveness of a marketing campaign. Request for more info here!

Electric vehicle market

Examining Market Opportunities and Industry Challenges in the US Electric Vehicle Market Using Market Intelligence Engagement

Global Electric Vehicle Market Overview

The electric vehicle (EV) market has experienced rapid growth due to several global trends. Increasing city regulations, decline in lithium-ion battery prices, and high electric vehicle demand in developing countries are expected to drive the growth of the global electric vehicle market. On the flip side, increasing reliance on imported components and parts, inadequate electricity supply for charging, and lack of quality maintenance and repair systems are increasing challenges for companies operating in the electric vehicle market. Owing to such challenges, companies in the electric vehicle market are in the need to rethink their existing business models and seize lucrative business opportunities.

Our market intelligence solution can help you to keep pace with market changes and adapt to the fast-changing marketplace. Request a FREE proposal today!

Business Challenge

The client is an electric vehicle manufacturer and supplier based out of the United Kingdom.

As the UK electric vehicle market was becoming highly saturated, the client wanted to expand their operations to other profitable markets. The client chose to expand to the United States. However, lack of charging infrastructure, high price of automotive parts, and evolving policies made it difficult for the client to expand their operations to the US. They, therefore, approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.

By leveraging Infiniti’s market intelligence solution, they wanted to:

  • Analyze the top companies in the US electric vehicle market and identify how they tackled charging infrastructure challenges
  • Thoroughly analyze the price fluctuations in the US electric vehicle market
  • Understand US customers’ needs and demands regarding electric vehicles
  • Analyze changing policies in the US electric vehicle market

Are you facing difficulties in addressing the rising challenges in your industry and keeping up with market demands? Our market intelligence experts can help. Contact us today!

Our Approach

The experts at Infiniti Research followed a four-phased approach that involved:

Market opportunity analysis to gain insights into the current market scenario of the US electric vehicle market.

Competitive intelligence engagement to analyze the top companies in the US electric vehicle market. This phase of the engagement also involved analyzing competitors’ product offerings, capabilities, marketing initiatives, and capital investment.

Customer intelligence engagement to understand the factors that influence customers’ buying decisions and assess their demands to better align products to their needs.

Market entry strategy to understand barriers to market entry and identify the best route to enter the US electric vehicle market.

Technology assessment to identify cost-effective technologies in the US electric vehicle market.

Results Obtained

The insights obtained from Infiniti’s market intelligence engagement helped the client to thoroughly analyze the US electric vehicle market changes and industry developments. Also, the client was able to consistently predict product demand or price movements.

Besides, by gathering competitive insights, the client was able to understand how the top companies in the US electric vehicle market tackled the rising industry challenges and managed to adapt to price fluctuations.

The client was also able to identify the cost-effective technologies and processes undertaken by their competitors to enhance product efficiency. The client also chose to partner with a third-party service provider to limit the costs and risks associated with setting up a new service station in the US. The client was able to successfully establish their operations in the US electric vehicle market.

Within two years of entering the US electric vehicle market, the client was able to exceed their sales expectation and increase profit margins by 29%.

Want to know more benefits of leveraging our market intelligence solution? Request for more info and our experts will get in touch with you with comprehensive insights.

Food service industry

Market Intelligence Engagement Helped a Food Service Industry Client to Enhance CX by 2X and Increase Sales by 31%

Food Service Industry Overview

The global food service industry is currently witnessing a period of low growth due to the rising tariffs on raw materials, evolving consumer buying behavior, and sustainability issues. Besides, the rise of meal kit services, direct-to-door delivery, and retail reinvention, which ranges from menu offerings to in-store experiences have not only opened up new opportunities for companies in the food service industry but have also brought about new challenges. To succeed in the long-term, companies in the food service industry will need to streamline operations, ensure food safety, revamp packaging techniques, and proactively take approaches to tackle challenges coming their way.

Our market intelligence solution can help you to gain more insights on opportunities, trends, and challenges in the food service industry. Request a FREE proposal today!

Business Challenge

The client is a food service company in Central Europe.

Food safety concerns, cost pressure, diversification of consumer preferences, labelling hurdles, and supply chain issues posed major challenges for the client. In addition, the Food Safety Modernization Act (FSMA) and other regulations in the European food service industry were impacting the client’s business operations. In order to adapt to the changes and gain a leading-edge, they wanted to gather comprehensive insights into the market’s development, industry regulations, customer needs, and competitive landscape. They approached the experts at Infiniti Research to leverage their expertise in offering market intelligence engagement.

By leveraging Infiniti’s market intelligence engagement, the food service industry client also wanted to:

  • Enhance customer service and interaction
  • Create a unique selling proposition
  • Analyze the sales data and identify the most profitable menu items
  • Devise sound marketing and promotional strategies
  • Efficiently manage cash flows
  • Tackle supply chain issues

Are you facing difficulties in keeping up with the rapidly evolving business models in the food service industry? If yes, our market intelligence experts can help. Contact us today!

Our Approach

Customer intelligence engagement to gather insights on primary customer needs and identify reasons behind customer switching to different brands.

Market trend analysis study to identify trends in the food service industry in Europe. This phase of the engagement also involved identifying cost-effective technologies to manage inventory and production processes.

Competitive intelligence engagement to analyze competitors’ strategies and identify growth opportunities. This engagement also involved measuring the client’s market position compared to their competitors. Also, this engagement involved identifying areas where the client lacked in comparison to the top food service companies in Europe.

Results Obtained

Our market intelligence helped the company in the European food service sector to understand customers’ buying behaviors and innovate packaging materials to suit consumers’ needs. In addition, they were able to identify cost-effective technologies and make technology upgrades before their competitors.

By understanding the supply chain challenges in advance, they were able to revamp their traditional supply chain models and adopt innovative techniques. This helped the food service industry client to enhance product quality. Also, a thorough analysis of the sales trends helped the food service industry client to identify the best-selling products. Besides, the client was able to keep pace with the Food Safety Modernization Act and other evolving food policies in Europe.

They were also able to devise a sound marketing strategy and acquire new customers. Within one year of leveraging our market intelligence engagement, the food service industry client was able to increase CX by 2X and sales by 31%.

Want to know more about our services for companies in the food service industry? Request for more info and our experts will get in touch with you with comprehensive insights.

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