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Food cutting equipment

Identifying Growth Opportunities in The Food Cutting Equipment Market: Market Opportunity Assessment Engagement for a Food Processing Equipment Manufacturer

Food processing equipment market overview

Modern Food Processing technology is increasingly being channeled towards achieving safer, healthier, nutrient-rich, wholesome, environment-friendly & sustainable means of production. Food processing is an integral part of the food supply chain has led to the rise in demand for industrial food cutting machines over the last few years. Owing to the rising popularity of the convenience foods that involve minimal preparation time, food vendors are increasingly expanding their portfolio of processed food products. There is also an increasing demand for industrial food cutting machines for cutting, dicing, and shredding. Moreover, the rising support for the food processing industry through government initiatives in emerging economies is expected further to boost the adoption of industrial food cutting machines. As a result, the proliferation of the global food processing industry will promote the growth of the global industrial food cutting machines market.

Engagement overview

Today, food cutting equipment finds application in a wide range of categories including vegetables, fruits, meat and poultry, cheese, seafood, and even in bakery and confectioneries. As the quality of food and food processing hygiene takes the front seat, it is vital for food cutting equipment manufacturers to stay updated with new market trends, innovations, and competitor strategies to offer products that fulfill changing market needs. This recent success story from Infiniti Research showcases how our industry experts enabled a prominent player in the food cutting technology market to devise actionable insights in growth opportunities in regions including NAFTA, Europe, and APAC. During the twelve-week engagement, Infiniti’s market opportunity analysis helped the client to identify key growth segments and major market drivers to expand their market share. By actioning market insights gained through the engagement, the client soon signed a multi-million-dollar long-term contract with an international food manufacturing company.  

Client profile

A prominent player in the food cutting equipment market, headquartered in North America. The company manufactures and sells commercial cutting equipment to food processing and related industries. Over the years, the company has also expanded their global presence into the EMEA and APAC regions.

Business challenge

The client, a multinational company in the food cutting equipment market, found it challenging to accurately identify and understand the changing market dynamics in different markets. As such, they approached our industry experts to assess the food cutting equipment market and competitive and end-user landscape to develop actionable insights on the growth opportunities across NAFTA, Europe, and APAC. The client also wanted to gauge the demand for food cutting equipment in different segments of the food industry with a critical focus on the fruits and vegetable segment. They also wanted to innovate their existing product portfolio to accommodate specifications and features based on the latest market trends and technological advancements. Experts at Infiniti were also tasked with undertaking a competitive intelligence study to evaluate how key players in the market catered to the dynamic end-user requirements.

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Our Approach

Infiniti Research used an integrated approach, including primary and secondary research, to provide strategic insights to solve the client’s unique business challenges. Direct interviews with several business executives, channel partners, dealers, trade partners suppliers from the industry were undertaken as a part of the primary research. The secondary research involved a thorough analysis and information gathering from sources, including Market Research Reports, Annual Reports, Company, and Executive Presentations, and also through social media monitoring. The engagement also included:

Market opportunity assessment: To evaluate growth opportunities in regions including NAFTA, Europe, and APAC and identify new avenues to enhance market share

Industry Trend analysis: To delve into the latest technological advancements in the food cutting equipment market and understand lucrative product specifications that have high demand in different segments of the food processing industry

 Competitive intelligence study: To gain a deeper understanding of end-user requirements in the food cutting equipment market, examine how top competitors catered to these demands, and evaluate gaps in the product portfolio and market strategies compared to other key players in the market.

Strategic Insights and Key Recommendations to The Food Cutting Equipment Market Client

  • Through a detailed market opportunity assessment, experts at Infiniti Research observed an increasing demand for pre-cut vegetables, especially in the NAFTA region, owing to the busy lifestyles of the urban population. Notably, consumers are willing to pay 2.5 times more for pre-cut fruits and vegetables than regular bundled vegetables. Consequently, there is an immense opportunity for market growth in cutting equipment for fruits and vegetables. This trend is also expected to dominate in emerging markets of EMEA and APAC due to rising urbanization.
  • Another area of focus for food cutting equipment manufacturers is the bakery and confectionery market. With this industry proliferating in emerging countries like India, there are lucrative opportunities to be explored for food cutting equipment companies. Different types of blades (single and double bevel) with specific cutting speeds are required for the different bread formulations (white, wheat, breakfast, potato, low fat, low carb, and hard crust). End-users prefer machines that provide precise cutting with minimum waste, especially for whole bread and crouton cubes. A notable innovation in this area is the ultrasonic food processing machines designed for bakery products; it comprises a vibrating knife that creates a frictionless surface to cut the food without deforming it.
  • The detailed competitive intelligence study undertaken by our industry experts suggests that some key players are offering demo programs to end-users and integrators for testing slicing and dicing equipment in their laboratories to increase the sales of machines. Such strategies are giving them an edge in the market to compete effectively and increase market share. Apart from this, experts at Infiniti also recommended strategies to the client to re-evaluate and enhance after-sale services of their food cutting equipment. This will help the client promote brand loyalty and customer satisfaction, which is vital in the case of equipment involving substantial capital investments.    
  • Infiniti’s industry trend analysis identified an increasing need for food cutting equipment that compact and easily portable.  Manufacturers are focusing on machines that are compact with additional features for faster changeovers. The quick changeover feature helps clean and sanitize machines quickly. Adopting these features as a part of innovation can help the client penetrate new markets and considerably expand market share.
  • Another key trend observed was that multi-purpose machines (which can cut different fruits and vegetables) that offer high throughput are the key requirements driving the fruits and vegetables and snack industries. Due to the increasing demand for cut vegetables and fruits worldwide, companies mainly prefer such equipment. Manufacturing and promoting multipurpose machines can help the client capitalize on high growth opportunities, especially in emerging markets.  

Business Impact

Infiniti’s market opportunity assessment helped the client uncover critical growth prospects in their target markets in NAFTA, Europe, and APAC regions.  Based on recommendations by industry experts at Infiniti, the client was able to invest in new and lucrative segments such as food cutting equipment for fruits, vegetables, and bakery. By expanding their product portfolios through technological innovations in these segments, the company soon became a leading manufacturer and supplier of food cutting equipment in the APAC region. Other key benefits gained by the client through the engagement include:

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ATM managed services

ATM Managed Services Provider Identifies New Technologies to Enhance User Experience and Adapt to the ‘New Normal in Banking’ |Infiniti’s Market Intelligence Success Story

Engagement summary

Digital transformations in the ATM (Automated Teller Machine) managed services is a highly challenging milestone. However, it is paramount to embrace advanced digital technologies in ATMs to enhance user experience, increase usage, and ultimately survive amid cut-throat market competition. To analyze the market and adapt to such changing trends, a prominent player in the ATM managed services sector approached Infiniti to leverage its expertise in custom market intelligence. They primarily wanted to understand the key technological developments in the ATM managed services market across different regions, gauge customer expectations, and analyze how their key competitors are responding to the dynamic customer demands. Additionally, our industry experts were tasked with helping the client understand and strategize for the impact of COVID-19 on the use of ATMs and banking as a whole. The engagement was carried out in three phases over 12 weeks and resulted in the successful redesigning of the client’s existing operations to align with customer expectations, ultimately giving them a competitive advantage in the market.

Client profile

 The client is a multinational financial and retail technology company based in the EMEA region. The company specializes in the sale, manufacture, installation, and service of self-service transaction systems, POS terminals, and physical security products for global markets.

ATM Managed Services Market: Business Challenges Faced by The Client

Technological advancements are enabling ATMs to transform from being a mere cash dispensing machine to a highly personalized and improved communication channel between banks and customers. Financial institutions can gain big from these channel transformations as deploying more integrated, and value-added services can reinforce operational efficiencies and improve customer loyalty. But in most cases, adapting to digital transformations is easier said than done.

The client faced challenges in staying updated with the latest trends in the ATM managed services market and incorporating them into its business. However, additional investments into technology meant added costs on the financial institutions and for the maintenance of ATMs. This was especially a challenge for their business in the APAC region with several regional competitors in the market offering services at low profit margins. As such, the client wanted to identify cost-effective technology trends in the market that they can capitalize on. They also aimed to deliver greater value propositions through enhanced customer experience and reduced ATM fraud.

Another key challenge faced by the client was the increasing competition from digital payment channels. Notably, easy access to the internet, increased smartphone use, and the introduction of multiple e-wallets coupled with supportive government initiatives around digitalization and the COVID-19 crisis have compelled users to adopt digital payment channels to carry out transactions. This increasing adoption of digital payment channels was reducing the usage of cash which in turn affected the usage of ATMs and ultimately ATM managed services.

Infiniti’s Approach

The engagement took the course of a sequential approach that involves three key phases:

Infiniti’s custom market intelligence experts addressed the client key concerns through a thorough analysis of market factors and trends that had a direct impact on the client’s business, enabling the client to understand the gaps to be covered. A market segmentation study was undertaken for a region-wise study of the ATM managed services market. Through this, the client was provided with critical insights on the most attractive markets with lucrative opportunities to capitalize on within each of these markets. Experts at Infiniti proposed North America and APAC as the ideal markets for the client to expand their investments.  China, India, Japan, and South Korea were identified as the key markets to focus on in the APAC region.

An in-depth competitor analysis also highlighted key competitors of the client in each of these markets, product offerings to cater to changing customer demands, their key strategies and competitor best practices for customer journey deployment, and managed services offered by top market players. The client leveraged these insights for a SWOT analysis of each of their key competitors to gauge how their offerings compared to that of key market players.

The client also leveraged Infiniti’s market trend analysis to gauge the most feasible technological innovations on which they can invest and create a competitive advantage in the market.   

Key recommendations

Through the engagement, some of the key recommendations given by our industry experts to the ATM managed services client include:

  • Focusing on service offering and investments in the US, Canada, and APAC will help the ATM services provider increase share in the market
  • Key services that are currently highly in-demand in the market include ATM network monitoring, virus and malware protection, encryption services, anti-skimming solutions, and compliance. The client must expand their capabilities in these services to gain a competitive advantage in the market.
  • The client can reduce operational and maintenance cost by offering new and innovative services such as cash recycling, OTP-based cash withdrawal, and loan payments through teller machines.

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Business Impact for the ATM Managed Services Provider

The custom market intelligence helped the client identify critical gaps in their service offerings in contrast with the key market competitors. Other business outcomes obtained by the client include:

  • Reduced operational costs by 20% by adopting innovative and cost-effective services as recommended by our industry experts.
  • Invested into new and lucrative markets based on region-wise strategic recommendations to gain a competitive edge obtained through the engagement
  • Recorded 2X increase in ATM usage and increased customer engagement by incorporating additional value-added services that are convenient and support superior cybersecurity measures.

For more insights into the ATM managed services market, get in touch with an industry expert

IoT services

Competitive Benchmarking of IoT Services for an Industrial Manufacturer: A Case Study

Staying updated with the market trends and a detailed competitive benchmarking study can help industrial manufacturers grow by leaps and bounds. The progress made by a US industrial manufacturer using competitive benchmarking for IoT services holds lessons for industrial players of all stripes.

Industrial companies were already amidst disruptions and economic pressure during early 2020 from ongoing trade disputes, repercussions of Brexit, automotive industry challenges, and the demand slowdown in China. The COVID-19 outbreak has put global economies and businesses into a much more profound and unprecedented crisis. Consequently, there have been shocks to both supply and demand across markets. The critical leadership focus at the moment is mostly on minimizing the employee toll of the COVID-19 through safety measures for workers, and the new physical-distancing standards are dramatically altering operations, employee responsibilities, and staffing. This reinforces the need for IoT services to help companies proceed on the journey to the ‘new normal.’ IoT solutions, when implemented in a plug-and-play mode, can be instrumental in ensuring business continuity and minimizing economic damage while anchoring employee safety, improving liquidity, and reducing short-term costs.

For exclusive market insights, competitor assessment & benchmarking, and data-backed strategies in the IoT service market, Request a complimentary proposal from our industry experts.

Competitive benchmarking of IoT services for an industrial manufacturer

Engagement Scope

In a span of 16 weeks, the client, an industrial manufacturing company in the United States successfully actioned their plan to venture into the IoT service market by launching their cloud-based Internet of Things (IoT) platform.

Engagement duration: 16 weeks | Region of focus: North America | Segment: IoT services

An industrial manufacturer based out of Ohio, USA, wanted to venture into the IoT services market with an aim to provide end-users with increased visibility into their operations, optimize production, reduce costs, and increase customer satisfaction. To succeed in this new initiative, the client wanted to identify and evaluate suppliers offering IoT services for commercial and institutional end-users in segments including laundry, kitchen, and facility cleaning dispensers. Through the engagement, experts at Infiniti were also tasked with assessing pricing models, product offerings, market dynamics for the adoption of IoT services, and growth of smart commercial/facility segment. This data would facilitate the client to evaluate competitor offerings, pricing models, market challenges, and market dynamics across different segments.  

Our approach

Experts at Infiniti used a sequential approach to obtain accurate and actionable market insights. This involved:

  • Phase 1 – Planning, Initiating, and Source Identification: The key objectives of the engagement were determined along with the schedule finalization for the project, including the overall engagement scope and duration. The next step involved identifying and establishing the key sources of data collection.
  • Phase 2 – Data Aggregation:  Experts at Infiniti Research used an incisive approach consisting of primary and secondary research for data collection.In the primary research phase, our industry experts conducted 29 in-depth primary interviews with market experts, business executives, and end-users of IoT services in laundry, kitchen, and facility cleaning segments.Secondary research involved data collection from sources, including public and private databases, industry news, articles, events, magazines, and competitor websites.
  • Phase 3 – Data Analysis: The next phase involved a thorough validation and data cleansing process to filter out the required information from the extensive data set collected. Post this, an in-depth data analysis was undertaken using a variety of techniques including top-down/bottom-up market analysis, pricing and structuring analysis, detailed competitor benchmarking, and market segmentation analysis.
  • Reporting in Structured Templates: A detailed report was presented to the client based on the refinement and transformation of data in structured templates to make the data actionable.

Key findings & recommendations

Based on the comprehensive competitor benchmarking analysis, pricing analysis, and market segmentation analysis undertaken on the IoT services market for the client, the following were the key market findings and recommendations presented to the client:

  • Subscription-based pricing model and area-based pricing models are the two key pricing approaches adopted by top companies providing IoT services in the US. A subscription pricing model can be designed on a monthly or yearly basis depending upon factors such as the number of connected devices, type of users, customized solutions, and client requirements. On the other hand, an area-based pricing model is based on factors such as the type and area of the building (in sq. ft.). Suppliers offer subscription plans and one-time payment options depending on the clients’ requirements.
  • Real-time dashboards, remote configuration, real-time alerts, and asset management are some of the key IoT service features offered by the client’s key competitors in the market.
  • Top market competitors of the client offerings IoT services have structured their service offerings into three main formats. A bundling structure that comes with a wide range of plans (combining many features into a single plan), an individual IoT solution that includes a fixed package with pre-loaded features, and a customized structure that allows customers to choose add-on features to the existing plan.
  • Trends such as increasing demand for real-time monitoring of business operations and predictive maintenance planning are driving the demand for IoT services across entire laundry, kitchen, and facility cleaning segments.
  • The demand for real-time monitoring of business processes across the laundry, kitchen, and facility cleaning segments is expected to be driven by factors such as the increasing need to improve efficiency and productivity, lower the cost of resources, and improve the life of dispensers.
  • Factors such as improving uptime have become quite prevalent, hence, propelling the demand for IoT services. The increasing need to save time and resources is also expected to drive the adoption of IoT services.
  • Several players in the IoT services market are also investing in smartphone-based applications to address market demands.
  • The kitchen segment is experiencing an increasing demand for connected warewashing solutions and intelligent dishwashing, thereby propelling the demand for IoT-based services.
  • Factors such as the rising demand for smart cleaning dispensers and automation are driving the demand for IoT services across the commercial laundry segment.

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Key recommendations & business impact

Our competitive benchmarking analysis and market assessment study helped the client gain an in-depth understanding of the IoT services market and evaluate various IoT services offered by key competitors and strategies used to promote them to the target customers. The pros and cons of each of the IoT services provided by market competitors were weighed during the competitor benchmarking analysis and the client selected the most viable and feasible features. The client decided to offer their IoT services in a bundle structure and have segregated them on the basis of Start, Pro, and Premium, each consisting of different features in each bundle.

Experts at Infiniti identified that smart cleaning dispensers have high demand in the laundry segment. In contrast, there are a high demand for connected warewashing solutions and robotic cleaning equipment in the kitchen and facility cleaning segments, respectively. This helped the client strategize and route their investment on the most profitable and in-demand segments. The client also decided to invest in predictive maintenance and planning as there is a growing demand for such IoT services among different end-user segments such as hotels, hospitals, and laundries. Within seven weeks, the client launched its cloud-based Internet of Things (IoT) platform, which was rolled out in the industrial laundry segment first with several critical benefits such as alarm reporting, better visibility into operations, and reduced costs. Based on the huge commercial success of this initiative, the client plans to expand their cloud-based IoT platform to other segments, such as facility cleaning.

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Trend analysis

A Prominent Personal Care Products Brand Leverages Industry Trend Analysis to Keep Pace with Market Innovations and Win Back Lost Market Share

With the COVID-19 pandemic taking a toll on profits and operations of industries across the globe, the usually resilient personal care products market is no exception to the impact of the ongoing crisis. During these recessionary times and consequent economic fallout, there will be a pronounced impact on consumer spending. While many personal care products are essential, several others are not, prompting consumers to make alternate choices. Such changes in consumer consumption can have a profound impact on companies operating in the personal care products market with the sharpest market declines witnessed over several decades. An industry trend analysis is crucial to help companies stay ahead of the curve during such unforseen circumstances.

Is your business equipped to combat the impact of COVID-19 on sales and operations? Request a free proposal to learn how our COVID-19 impact & recovery analysis can help.

Personal care industry trends analysis for a global brand

Market under focus: EMEA | Industry: Beauty and wellness | Focus: Personal care products | Duration: 3 weeks

Business challenge

Businesses that take a reactive approach can often get left behind amidst the market competition, and also this also proves to be a significant roadblock in capitalizing on market trends. Our client, a global personal care products manufacturer, was grappling with this challenge. With the personal care products market becoming intensely competitive with numerous market players, the company’s strategies became obsolete, and their market share was plummeting rapidly. The company approached Infiniti Research to help combat this challenge and strategize to build a stronger market foothold. Our industry experts were also tasked with proactively identifying the latest market innovations and trends in the personal care products market through an in-depth market trend analysis. By identifying the gaps in their existing operations and understanding various customer touchpoints, the client also sought to identify new channels to market their products and optimize sales.  

Scope of the engagement

over a span of 12 weeks, experts at Infiniti Research undertook a deep-dive analysis of the personal care products market in EMEA. The engagement covered:

  • Latest market trends and innovations in personal care products
  • Competitor strategies
  • Comprehensive customer intelligence to understand the changing consumer behavior for personal products in EMEA
  • Design innovations and packaging trends in the market

Our Approach

The engagement involved a well-balanced combination of primary and secondary research. Telephonic discussions were undertaken with over 100+ respondents with expertise in the development, sales, marketing, and also customers in the target market for personal care products. The secondary research undertaken by our analysts included comprehensive research materials from company websites, industry news, public database, and a multitude of other structured and unstructured sources.

Experts at Infiniti Research carried out a comprehensive market intelligence assessment and industry trend analysis to help the client understand the latest market trends, selecting the right channel strategy, and analyze in detail the changing consumer behavior. The detailed industry trend analysis highlighted the latest innovations, technologies, processes, and ingredients within different product categories. Through this, the client was able to gather an idea on the changing and challenging current trends in the personal care products market. They were also able to weigh the pros and cons of each of the latest market trends in the personal care products category and choose the right trends to channel their investments. The risk assessment strategy provided enabled them to plan for possible market threats and underlying risks and plan their positioning strategy, pricing, collaborations, and product launches accordingly. The client also identified the right channels for attracting target customers and built optimum social media and online marketing strategies to promote the brand’s products to the desired audience groups.

Infiniti’s competitor intelligence solution allowed the client to gather insights on a region-wise breakup of data on key product portfolios and marketing strategies used by top competitors. This also included exclusive insights on products targeted by competitors based on their customer segmentation strategy and associated pricing strategies.

For more insights into our solutions portfolio for companies in the beauty and wellness market, get in touch with an industry expert.

Business Impact

The industry trend analysis enabled the personal care products brand to monitor innovative technologies, products, and ingredient trends in the EMEA region. The data gathered through the engagement was leveraged to restructure their innovative pipeline, enabling the client to plan and revamp their product launch and pricing strategies. Through the risk assessment by experts at Infiniti Research, the client was able to identify early signs of risks and build concrete action plans to mitigate them. They also identified and invested in a number of strategies to compete with category-killers using the deep-dive insights and market entry strategies provided by our industry experts.

The company invested in an attractive and trending product category based on the recommendations of our industry experts. Within nine months of implementation, the personal care products company became one of the top brands for this product category in the EMEA region. During the next two consecutive quarters, they also recorded a 30% increase in their quarterly profits and a 17% increase in per-unit sales within the first six months, consequently strengthening their market share in the EMEA region.

Want more insights on this engagement with market data and insights on the trends, challenges, opportunities, and competitor analysis in the personal care products market?

Pharma secondary packaging market

Infiniti’s Competitive Intelligence Solution for A Prominent Company in The Pharma Secondary Packaging Market: Exploring Key Packaging Innovations And competitive landscape Insights

In pharmaceuticals, secondary packaging constitutes the packaging which does not come in direct contact with the dosage form. Pharma secondary packaging is becoming widely adopted and essential as they offer critical functionalities, such as, for physical and barrier protection, secondary containment, adherence to regulations, and consumer safety. It also creates a buffer and protects primary packages from each other during transportation.

Business challenge

A prominent pharmaceutical company headquartered in San Francisco, CA sought to explore the changing trends in the secondary pharma packaging market by focusing the research on major design/technology innovations and best practices adopted by leading players in the pharma secondary packaging market. Through the engagement, the client wanted to support their future packaging developments and track industry trends over time. By leveraging Infiniti’s competitive intelligence solution, the pharmaceutical company wanted to understand the competitor landscape in the US and European pharma secondary packaging market, new features of secondary packaging being incorporated by competitors, product portfolio descriptions, and competitor strategies to promote adherence.   

Want comprehensive insights into the market drivers, challenges, key industry players, and more in the pharma secondary packaging market? Request a complimentary proposal.

Our Approach

Experts at Infiniti Research started by delving deeply into the pharma secondary packaging market transformation over the past decade in the US and Europe. This involved a well-balanced combination of primary and secondary research. Telephonic discussions were undertaken with over 45 respondents with expertise in the development, sales, marketing, and usage of products and services related to secondary packaging market such as pharmaceutical packaging specialists, packaging engineers, and packaging development experts. The secondary research undertaken by our analysts included comprehensive research materials from company websites, industry news CPA, HCPC, CHPA, packaging digest, and public database.

Through extensive competitive intelligence study and research methodologies, experts at Infiniti Research were able to identify the top pharma secondary packaging designs that are predominantly used. This includes medication adherence packaging, extended labels, and increasing use of sustainable materials in pharma secondary packaging. Furthermore, Infiniti’s competitor landscape assessment also identified some of the key competitors in the US and Europe, their respective packaging initiatives, and critical initiative undertaken to promote adherence.

With a focus to ensure product integrity, better manufacturing efficiency, and enhancing customer satisfaction, experts at Infiniti Research have identified that companies are developing innovative technologies such as thermochromic indicators and contemporary cartons designs. Furthermore, with Infiniti’s recommendation, the client adopted robotics and process automation that significantly improves production output, lowers operating cost, and enhances worker safety.

Business Impact

By leveraging Infiniti’s competitive intelligence solution, the client was able to successfully track their key market competitors and identify some of the most innovative and viable trends in the pharma secondary packaging market. Apart from this client was also able to:

  • Increase investments on their primary and secondary packaging lines by adopting technologies which result in faster turn-around time, fewer errors, and higher adaptability to incorporate and reproduce design changes
  • Collaborate with the CPO to formulate innovative packaging designs which are senior-friendly, child- resistant, medication adherence promoting, and offers unique dispensing mechanisms
  • Expedite early market entry for biologics and personalized medicine by identifying advancements such as 3D printing in pharmaceutical packaging
  • Reduce operational cost by 30% within this first quarter by adopting RPA into packaging operations
  • Focus on packaging designs that are cost-effective and have shorter production turnaround times
  • Incorporate adherence features in the secondary packaging design to help practitioners promote the use of the drugs to the patients
  • Build an effective planning and production process to minimize packaging errors and prevent product recalls, saving the company over $1.2 million within six months

For similar engagements for your business, get in touch with an industry expert

oil and gas industry

Market Intelligence Solution Helped an Oil Industry Client to Achieve 6X Return on Invested Capital

One of the United States largest oil industry client wanted to shift from a geocentric model to a global model to improve performance. However, this presented various logistics and operational challenges. Infiniti’s market intelligence solution helped the oil sector client to shift one of its major divisions from a geocentric model to a globally centralized functional model to improve performance.

Business Challenges Faced

A global oil company wanted to shift one of its major divisions from a geocentric model to a globally centralized functional model to improve performance. However, the decentralized organizational structure made it difficult for the client to achieve these objectives. The oil industry client, therefore, wanted to improve capital efficiency through increased standardization in the development process, better allocate scarce capabilities, and address the shortage of skilled workforce. Besides, the client wanted to improve best practice sharing, deepen operational expertise, and raise safety standards across the organization. They chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.

The COVID-19 outbreak has caused a significant threat to the global oil industry. Our business continuity support solutions can help you to combat the business impact of COVID-19. RFP here.

Our Integrated Approach

As a part of the market intelligence solution, the experts at Infiniti Research helped the oil industry client in developing a central organization template, creating and iterating business unit organization design, and mapping existing roles to a new organization. Our experts also helped the oil industry client to plan towards the implementation of a new organization, which involved project management of change management program and risk management and assurance.

In addition to this, experts at Infiniti Research helped the oil industry client to establish a broad-base frontline mobilization, build a robust operational infrastructure with processes and IT that support loyalty initiatives, and create effective communication strategies for the organization.

Business Outcome

With the help of Infiniti’s market intelligence experts, the new organization was implemented in all units ahead of the deadline with minimal disruption to the existing business. This helped the oil industry client to define process maps and decision rights for selected key processes and document responsibilities for key roles. The client was also able to establish a broad-base frontline mobilization, build a robust operational infrastructure with processes and IT that support loyalty initiatives, creating effective communication strategies for the organization

Within one year of leveraging our market intelligence solution, the oil industry client was able to reposition themselves as an innovative competitor, offering more flexible pricing, products and services. Also, the client was able to achieve a 6X return on invested capital.

Contact us to know the potential impact of COVID-19 on your business and for action plans to respond to the coronavirus crisis.

Retail customer intelligence

Retail Customer Intelligence: How a Global Retail Firm Boosted Customer Retention with a Holistic User-Engagement Strategy

The global retail sector is going through a phase of unprecedented transformations. Rapidly changing customer needs and rising competition from department stores are increasing challenges for companies operating in the retail sector. To keep pace with the market requirements and succeed in the long-run, retail companies will need to adopt a customer-centric approach and realign marketing activities to meet changing customer needs. This is where Infiniti’s retail customer intelligence solution comes into play. By leveraging Infiniti’s retail customer intelligence services, businesses can focus on acquiring new customers and retaining valuable ones.

Business Challenge

The client is a global retail firm based out of Central Europe.

The company’s overall market growth slowed from an annual increase of 60% to 15%. Also, they were losing valuable customers to their competitors. The client, therefore, wanted to increase customer retention and drive sales. However, the company lacked a clear view of the reasons behind rising customer churn. Also, the company’s fragmented data management system made it difficult for the client to identify and track customers or obtain user feedback. As such, they approached the experts at Infiniti Research to leverage their expertise in offering customer intelligence solution. By collaborating with Infiniti Research, the client also wanted to reduce customer churn, identify reasons for customers switching to other brands, and evaluate their satisfaction level.

As customer buying behavior and spending patterns are rapidly owing to the COVID-19 outbreak, retail brands must focus on creating exceptional customer experience to gain a competitive edge in the long-run. Our retail customer intelligence solution can help you achieve these strategic objectives. Request a FREE proposal here.

Our Integrated Approach

As a part of the retail customer intelligence solution, the experts at Infiniti Research worked closely with the client to understand their challenges and business objectives.

The initial phase of the retail customer intelligence solution involved identifying target customers and segmenting them into various groups, such as groups with a higher tendency to churn, groups with high loyalty customers, and groups including high-influence users.

The second phase of the retail customer intelligence engagement involved analyzing customers’ buying behaviors, preferences, and interaction with the brand. This also involved analyzing customer journey across every touchpoint. This enabled the client to design initiatives that would improve user-experience along each step of the journey.

In the final phase of the retail customer intelligence solution, the experts provided recommendations to the client on strategies for acquiring new customers and retaining valuable ones by realizing factors that drive customers to competitors and understanding customers’ decision-making process.

Business Outcome

With Infiniti’s retail customer intelligence solution, the client was able to increase its customer retention rate by 56%. Also, the new user-engagement strategy helped them to overcome fragmented, non-standardized approach to engagement. In addition, the experts supported the client in developing a user-churn prediction model. This further helped the client to gain a unified view of the customer journey.

By leveraging Infiniti’s retail customer intelligence solution, the company was also able to:

  • Understand customers’ needs and implement programs to address customer pain points
  • Develop a dashboard that provided a clear view of user-churn data and customer satisfaction level
  • Visualize real-time changes in the market
  • Streamline marketing efforts and minimize costs

Our COVID-19 business continuity support solutions can help retail companies to tackle the business impact of COVID-19 outbreak and prepare for the post-COVID-19 era.

Chinese biopharmaceuticals market industry

A Chinese Biopharmaceutical Market Client Improved the Agility of Operating Model for Therapeutic Areas to Better Handle Demand Shocks Using Custom Market Research Solution

Chinese Biopharmaceuticals Market Overview

The Chinese biopharmaceuticals market is projected to witness substantial growth through 2022. The market is largely driven by the growing geriatric population, increasing chronic diseases, and rising inclination toward targeted therapy. Also, the huge demand for biopharmaceutical is facilitated by an accelerating focus on research and related investment. However, COVID-19 has had a negative impact on the economy and therefore healthcare expenditure, hampering the Chinese biopharmaceuticals market growth. In these unprecedented times, the world is looking towards the biopharmaceuticals and medical-products industry for a response. As such, companies in the Chinese biopharmaceuticals industry must gauge the impact of COVID-19 on their business operations and respond appropriately, based on individual positions, capabilities, and goals.

The COVID-19 crisis is fundamentally changing how companies in the biopharmaceuticals sector operate in China, as it has put short-term pressure on budgets and undermined market fundamentals. Our business continuity support solutions can help biopharmaceutical companies to combat the business impact of the COVID-19. Request a complimentary proposal here.

Business Challenges Faced:

Our client, a biopharmaceutical company, based out of China, faced challenges in preparing for possible site closures and distribution delays, evaluating the need for new sources of supply for raw materials, and introducing new safety measures. Also, the Chinese biopharmaceuticals market client faced difficulties in identifying immediate implications across the value chain and responding to huge spikes in demand. Additionally, they faced challenges in evaluating bold moves, such as undertaking M&A in adjacent segments and deepening integration between digital and health tech. As a result, the company witnessed a huge decline in profits and encountered cash management challenges. The client, therefore, wanted to develop contingency plans for launches over the next six to 12 months, recognizing that health systems are coming under enormous strain in many markets. Also, they wanted to accelerate productivity improvements to respond to the pricing and access challenges that major economic shocks could bring. They chose to partner with Infiniti Research to leverage their expertise in offering custom market research solution.

With custom market research solution, the Chinese biopharmaceuticals market client also wanted to:

  • Adapt their operating models to reflect shifting patient flows
  • Develop GTM (go-to-market) models that will serve as points of differentiation
  • Manage the risk of clinical trial disruption
  • Engage constructively on changing policies

In response to the coronavirus outbreak, some surface biopharmaceutical companies are developing contingency plans, while others are adopting strategic initiatives. Is your organization prepared to combat the COVID-19 pandemic challenges? If not, contact us to know how our business continuity solutions can help you to combat the business impacts of the COVID-19.

Our Integrated Approach:

  • The experts at Infiniti Research identified the immediate challenges that COVID-19 presents to the client’s workforce, customers, technologies, and business partners. Our experts also identified immediate implications across the value chain, by market and by therapeutic area. We also identified the challenges and areas where the disruptions from the pandemic may accelerate change.
  • The second phase involved identifying cost-effective technologies and tools to help the client engage with healthcare professionals, such as telemedicine or remote consultation. Additionally, we helped the client in developing contingency plans for launches over the next six to 12 months.
  • The third phase included working closely with industry peers to shape new modes of engagement with regulatory bodies and establishing trial infrastructure that are better equipped to withstand future disruptions with more robust data management, remote trial capabilities, and real-world-evidence-based regulatory processes.

Business Outcome

With Infiniti’s custom market research solution, the Chinese biopharmaceuticals market client was able to address near-time cash management challenges and create a detailed plan to return the business to scale quickly as COVID-19 issue evolves. Also, our experts helped the client to evaluate the need for new sources of supply for raw materials, active pharmaceutical ingredients (APIs), and outsourced products and ensure business continuity. Besides, the client was able to accelerate their transformation, especially in using digital tools and adopting digital channels to engage with healthcare professionals, such as telemedicine or remote consultation.

Our experts also helped the client to accelerate productivity improvements to respond to the pricing and access challenges and increase the agility of operating models for therapeutic areas to better handle demand shocks. By deepening collaborations in R&D, the Chinese biopharmaceuticals market client was able to accelerate the approval of vaccines and therapeutics.

Additionally, our experts helped the client to establish trial infrastructure and regulations that are better equipped to withstand future disruptions. The client was also able to plan for other critical challenges such as biosecurity hazards and cybersecurity threats. Besides, the Chinese biopharmaceuticals market client was able to develop new contracts and closer relationships with health systems, payers, healthcare professionals, and patients.

Request more info to learn more about our business continuity solutions and their benefits for your business.

Surface disinfectants market

A Surface Disinfectants Market Client Achieved Annual Transportation Cost Savings of 23%, Generating Savings of Over $3.2 Million

Surface Disinfectants Market Overview

The global surface disinfectants market is expected to witness profitable growth over the coming years due to the increasing prevalence of hospital-acquired infections and advancements in surface disinfectants. Also, rising investments in the healthcare sector offer immense growth opportunities for companies in the surface disinfectants market. But the surface disinfectants market is not completely free of challenges. Market competition, changing customer demands, emerging technologies, and supply chain hurdles are increasing challenges for companies operating in the surface disinfectants market. As such, companies in the surface disinfectants market will need to be always forward-thinking in their approach to the supply chain. This is where Infiniti’s inventory management solution comes into play. By leveraging Infiniti’s inventory management solution, businesses can maximize supply chain efficiency.

During this time of upheaval, it is essential for surface disinfectants market clients to have the right guidance and market information to plan their next course of action. Request FREE proposal to learn how our business continuity support solutions can help surface disinfectant manufacturers to emerge stronger in the post-COVID-19 era.

Business Challenges Faced:

The client is a surface disinfectant manufacturing firm based out of China.

Ongoing high-cost pressure caused by intensifying global competition increased challenges for the client. Also, external factors such as global demand shifts, market consolidation, commoditization, and uncertainties such as political instability made it difficult for the client in meeting the changing market demands. Besides, the client struggled to meet the rising expectations regarding pre- and post-sales services. The surface disinfectants market client, therefore, wanted to revamp their traditional supply chain operations and improve financial performance. They chose to partner with Infiniti Research to leverage their expertise in offering inventory management solution. By partnering with Infiniti Research, the client also wanted to meet customers’ increasing demands for customized products and value-added services.

Other key objectives of the surface disinfectants market client were:

  • Lack of transparent, structured, and lean supply chain model
  • Inability to cope with market uncertainties
  • Lack of differentiation from competitors
  • Inability to meet customer’s supply chain service expectations

Our Integrated Approach:

The experts at Infiniti Research adopted a detailed approach to inventory management which included:

  • Identifying the current state of the client and analyzing supply chain complexities
  • Tailoring supply chain processes based on the client’s needs
  • Identifying the crucial elements of the client’s supply chain and focusing resources on value-adding processes
  • Automating supply chain processes to quickly respond to market changes
  • Analyzing and grouping customer base according to defined criteria
  • Conducting customer evaluation based on defined criteria and identifying the gap to current service offerings
  • Developing new pricing models based on individual service preferences
  • Applying a systematic, holistic approach to the digital transformation to make sufficient use of the business opportunities

In response to the coronavirus outbreak, some surface disinfectant manufacturers are developing contingency plans, while others are adopting strategic initiatives. Is your organization prepared to combat the COVID-19 pandemic challenges? If not, contact us to know how our business continuity solutions can help you to combat the business impacts of the COVID-19.

Business Outcome

Infiniti’s inventory management solution helped the surface disinfectants market client to make the inbound supply chain more efficient, set up multi-distribution center operation, and reduce outbound shipping costs. The client was also able to understand basic product category demand and stock up products with the highest demand. By implementing SCM software, the client was able to keep a pulse on inventory, gather real-time inventory data within one convenient system, and take advantage of profitable opportunities.

Besides, the client was able to optimize their warehouse setup, develop an inventory management framework to coordinate supplies at multiple locations, and speed up shipping processes. The client was also able to optimize functions such as forecast-to-stock, order-to-cash, prepare effective production schedules, and optimize inventory levels to significantly lower operating costs.

With the insights obtained from Infiniti’s inventory management solution, the client was able to streamline their supply chain structure, set up warehouse space and distribution centers in areas with highest product demand, and reduce order-to-ship timing. Besides, the implementation of an automated storage and retrieval system helped the client to automatically place and retrieve loads from warehouse locations with precision, accuracy, and speed. Within six months of leveraging our inventory management solution, the surface disinfectants market client was able to achieve annual transportation cost savings of around 23%, generating savings of over $3.2 million.

Supply chain leaders in the surface disinfectants market must ensure the dynamic monitoring of forecasts in order to react quickly to inaccuracies. Our experts can help you achieve this strategic objective. Request more info here.

Medical ventilator market

A Medical Ventilator Market Client Reduced Overhead Expenses by 23%, Generating Savings of Over $7.8 Million with Market Intelligence Solution

Medical Ventilator Market Overview

The global medical ventilator market is projected to witness substantial growth through 2022 owing to the rising prevalence of respiratory diseases, growth in the geriatric population, and the increasing number of preterm births. Besides, COVID-19 has put the medical ventilator market at a stage with unparalleled demand for ventilators. To meet this demand, companies in the medical ventilator market are focusing on partnerships with companies outside the sector, open-source equipment design, and deployment of medically trained employees. But beyond the immediate crisis response, companies in the medical ventilator market must focus on accelerating capacity, managing demand-supply requirements, and accurately predicting demand fluctuations. This is where Infiniti steps in with its best-in-class market intelligence solution. Infiniti’s market intelligence solution can help companies in the medical ventilator market to ensure business continuity and deal with rapid changes in the healthcare market.

To combat the business impacts of the COVID-19 crisis, most ventilator manufacturers are engaging in end-to-end risk assessments to gauge points of vulnerability and ensure supply continuity. Our business continuity support solutions can help ventilator manufacturers to achieve their strategic goals. RFP here.

Business Challenges Faced:

The client is a medical ventilator manufacturer based out of North America.

The rising demand uncertainty in the medical ventilator market made it difficult for the client to manage demand-supply requirements. Also, multiple supply chain risks increased challenges for the client in ensuring supply continuity. Additionally, the medical ventilator market client encountered difficulties in shifting investment to digital media, digital detailing, and creating digital product demonstrations to further strengthen go-to-market models. Consequently, the company encountered a steady decline in profits for two consecutive years. The medical ventilator market client, therefore, wanted to manage the long-term downside risks, ensure liquidity, digitize go-to-market model, rethink customer support process, and ensure supply continuity. This required developing a detailed understanding of the attractiveness of market opportunities for their product offerings and tackling the challenges coming its way. The client chose to partner with Infiniti Research to leverage their expertise in offering market intelligence solution.

By partnering with Infiniti Research, the client also wanted to:

  • Engage in end-to-end risk assessments to gauge points of vulnerability and ensure supply continuity
  • Activate supply contingency plans, reposition inventory, and protect the health and safety of workers on the manufacturing floor
  • Ramp up ventilator production based on the market demand
  • Scale-up their digital capabilities
  • Rethink the customer support processes

To succeed in today’s competitive marketplace, medical ventilator manufacturers must consider five key areas where action may be needed, including supply-chain management, cash preservation, go-to-market models, customer support, and clinical trial design. Our business continuity solutions can help ventilator manufacturing companies to tackle challenges in these areas and maintain profitability. Contact us here.

Our Integrated Approach

The experts at Infiniti Research conducted a comprehensive analysis of the North American medical ventilator market. Our experts also analyzed the client’s supply chain processes and benchmarked their processes against the industry best practice. 

The next phase involved a root-cause analysis of the major problems and bottlenecks. Besides, our experts conducted a risk assessment to understand the current and potential risks faced by the client and their key suppliers. Our engagement also included an analysis of ongoing cost-pressure in the market, competitors’ strategies, and changing pricing structures.

Based on the analysis, we identified certain obstacles that were hampering the company’s growth:

  • Inadequate planning and scheduling led to unnecessary downtime and scheduling gaps in the organization
  • Organizational disconnect between critical strategic sourcing activities and buying-unit decision-makers
  • Unclear accountability for procurement decisions
  • Lack of coordination between Tier1 and Tier 2 suppliers
  • Lack of digital capabilities and automation technologies
  • Risk in clinical trial success and execution

Business Outcome:

With Infiniti’s market intelligence solution, the medical ventilator market client was able to segment their supply chains according to the requirements of customers and develop forecasting, production, and distribution strategies for each category. Also, they were able to rapidly scale their business to meet the increasing needs of healthcare providers and streamline their supplier base. As recommended by our experts, the client considered stress-testing their operational models under various scenarios to identify the areas of biggest risk and opportunity.

By identifying potential demands, they considered activating supply contingency plans and repositioning inventory to areas of greatest need. The company also considered quickly prioritizing and scaling new digital capabilities to enable digital touchpoints with their customers. This subsequently helped them to strengthen go-to-market models.

Within ten months of leveraging our market intelligence solution, the client was able to reduce overhead expenses by 23%, generating savings of over $7.8 million.

Want to know how our COVID-19 business continuity support solutions can help your business? Request more info here.

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