Category: Case Study

Competitive intelligence

A Leading Packaging Company Enhanced Their Sales Rate by 18% by Leveraging Infiniti’s Competitive Intelligence Solution

Competitive Intelligence Solution for a Packaging Company

The global packaging industry is poised to experience positive growth over the coming years due to the increasing demand for packaging in food, healthcare, and other sectors. However, the rising demand for packaging has increased competition in the market. As a result, packaging companies will need to quickly adapt to market innovations and packaging industry trends to gain a leading edge in today’s competitive marketplace. Also, continuously analyzing competitors’ strategies and approaches are becoming imperative for packaging companies to make changes in their business plans. This is where companies realize the importance of leveraging competitive intelligence solution.

With over 15 years of expertise in offering competitive intelligence solution, Infiniti Research has helped various global giants to evaluate the competitive landscape in the market and make well-informed business decisions. Request a FREE proposal to know how our competitive intelligence solution can help your business.

Business Challenge

The client is a packaging company based out of Germany. The company supplies packaging materials to consumer packaged companies, healthcare companies, and food manufacturers. With the entry of new players in the market, the client was facing challenges in competing with them, in terms of price, capabilities, and sales approaches. Also, the client’s inability to competitively price their products impacted their sales rate and profit margins. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

By leveraging Infiniti’s competitive intelligence solution, the packaging company wanted to:

Identify competitors’ sales and marketing approaches – As the client was losing ground to their competitors, they wanted to identify the sales and marketing approaches employed with their competitors. By doing so, they wanted to make changes in their marketing and promotion approaches to drive sales and enhance the customer experience.

Understand competitors’ pricing strategy – As pricing played a major role in customers’ purchasing decisions, the client wanted to analyze the prices for similar products in the market and price their products competitively.

Identify performance gaps – By leveraging Infiniti’s expertise in offering competitive intelligence solution, the client wanted to identify their weaknesses compared to top packaging companies in Germany. Also, they wanted to innovate their product offerings to meet market demand.

Our experts can help you understand how your company measures up against your competitors. CONTACT US today.

Solutions Offered

To help the client tackle the industry challenges, the experts at Infiniti Research followed a three-phased approach. The engagement involved identifying the top packaging companies in Germany, analyzing the client’s key competitors’ customer base and their requirements, evaluating the pricing strategies adopted by the key competitors, and analyzing the marketing and sales approaches followed by the key market players in the packaging industry.

The insights obtained from Infiniti’s competitive intelligence engagement helped the client to understand the strategies and approaches employed by their key competitors. Infiniti’s competitive intelligence engagement further helped the client to identify the packaging industry trends and also understand how their competitors adapted with the latest trends and innovations in the market.

Furthermore, Infiniti’s competitive intelligence engagement helped the client to identify the pricing strategies employed by the major players in the market. This helped them to make constant changes in their pricing plans to attract new customers. Also, the client was able to understand the marketing and sales approaches undertaken by their competitors. This subsequently helped them to create targeted marketing and sales campaigns. Moreover, with Infiniti’s competitive intelligence engagement, the client was able to understand their strengths and weaknesses compared with their major competitors.

In the course of one year, the company was able to boost sales through up-selling and cross-selling. Furthermore, with Infiniti’s competitive intelligence solution, the company was able to enhance their sales rate by 18%.

Benefits of Competitive Intelligence Solution for Packaging Companies

Benefits of Competitive Intelligence Solution for Packaging Companies

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Industrial equipment manufacturer

Infiniti’s Inventory Forecasting Solution Helped an Industrial Equipment Manufacturer to Reduce Operational Cost by 27%

Inventory Forecasting Solution for an Industrial Equipment Manufacturer

Leading players in the industrial equipment manufacturing sector are facing predicaments such as lack of insight into the supply chain, resource management issues, and engineering challenges. Moreover, with rising market competition and increasing technological advancements in the industry, industrial equipment manufacturing companies are pressurized to invest in technology and fulfill customers’ demands by accurately managing inventory requirements. Consequently, industrial equipment manufacturers are partnering with firms like Infiniti Research to leverage their expertise in offering inventory forecasting solution.

Are you facing challenges in accurately forecasting the inventory requirements for your organization? If yes, our inventory forecasting solution can help. Request for a FREE proposal today!

Business Challenge

The client is a European industrial equipment manufacturer and supplier. The client’s unstructured approach to inventory management hugely impacted the company’s overall sales rate. This even increased churn rate by 27%. Subsequently, the company witnessed a huge dip in their profit margin and started losing market share to their competitors. The client, therefore, realized the need to leverage inventory forecasting solution and approached the experts at Infiniti Research. With Infiniti’s inventory forecasting solution, they wanted to reduce inventory errors, better plan supply chain requirements, and efficiently allocate resources.

Other challenges faced by the industrial equipment manufacturer were:

Industrial equipment manufacturer challenge #1

Inadequate inventory planning– The industrial equipment manufacturer was facing challenges in planning the inventory operations and efficiently supplying industrial machinery according to the market demand. The lack of insights into the supply chain was one of the reasons behind this. Therefore, the industrial equipment manufacturer wanted to leverage Infiniti’s inventory forecasting solution to better plan their inventory operations.

Industrial equipment manufacturer challenge #2

Resource management – The constant change in the demand for industrial machinery made it challenging for the industrial equipment manufacturer to efficiently manage their workforce. This even impacted the company’s bottom line. The client, therefore, wanted to forecast the demand for products in advance and better manage the workforce.

Industrial equipment manufacturer challenge #3

Customer experience management – By leveraging Infiniti’s inventory forecasting solution, the industrial equipment manufacturer wanted to reduce risk in supply chain operations and keep inventories optimized. By doing so, the industrial equipment manufacturer wanted to reduce the churn rate in the company and attract new customers.

Solutions Offered

The experts at Infiniti Research followed a three-phased approach to inventory forecasting. In the initial phase, the experts analyzed in detail in the equipment manufacturing industry in Europe and identified regulations and changes that impact the business operations. The next phase involved analyzing the sales rate of the top industrial manufacturers in Europe. This phase of the inventory forecasting engagement helped the client to understand the peak periods for industrial machinery. In the last phase, the experts identified constraints that impede the production process of the company.

With the insights obtained from Infiniti’s inventory forecasting solution, the client was able to streamline their supply chain structure to meet the evolving market demand. Also, by analyzing factors impeding the production process, the industrial equipment manufacturer was able to make informed business decisions and understand the spikes and dips in machinery demand. Furthermore, the industrial equipment supplier was able to increase revenue opportunities and reduce inefficiency.

Within a short period of eight months, the industrial equipment manufacturer was able to better plan the supply chain, efficiently allocate resources, and manage customers’ needs and requirements. In addition, the industrial equipment manufacturer was able to enhance the sales rate and reduce operational cost by 27%.

Infiniti’s inventory forecasting solution has helped various global players to improve sales and operational planning. CONTACT US to know how our inventory forecasting solution can help your organization.

Top Challenges Facing Industrial Equipment Manufacturers

Top Challenges Facing Industrial Equipment Manufacturers

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Financial services industry

Infiniti’s Market Opportunity Analysis Helped a Financial Services Provider to Identify Potential Market Opportunities and Achieve Savings of Over $8 Million

Market Opportunity Analysis for the Financial Services Industry

The financial services industry is witnessing unprecedented changes as it moves towards digitalization. However, with digitalization and high-speed innovations opening up new opportunities for financial services companies, security threats, and data breaches have started coming to the forefront. Apart from these risks, rising customer expectations, increasing pressure from competitors, inefficiency in meeting investor expectation, and regulatory conditions are presenting challenges for companies in the financial services industry. As a result, it is becoming imperative for financial services companies to conduct a market opportunity assessment before entering a new geography or region.

Entering a new market without a thorough knowledge of the market can be challenging. Request a FREE proposal to know how our market opportunity analysis can help businesses assess potential market opportunities and understand the competitive landscape.

Business Challenge

The client is a financial services provider based out of the Northeastern United States. As the Canadian financial services industry had healthy levels of capital adequacy and liquidity, the client wanted to expand their business operations to Canada. However, before expanding, the client wanted to conduct a market opportunity analysis to understand the Canadian financial services sector landscape and identify industry challenges. The client, therefore, approached Infiniti Research to leverage their expertise in offering market opportunity analysis solution.

Top challenges faced by the company in the financial services industry were:

Financial services industry challenge #1

Regulatory condition – The ever-changing regulatory environment posed major challenges for companies operating in the financial services industry in Canada. This further necessitated financial services companies to spend a large part of their discretionary budget on compliance. Therefore, with Infiniti’s market opportunity analysis, the client wanted to thoroughly understand the regulatory conditions in the Canadian financial services industry. By doing so, they wanted to focus on building systems and processes to keep with the regulations and industry standards.

Financial services industry challenge #2

Open banking system – Open banking system had a profound impact on consumers in Canada. Moreover, over 60% of Canadian financial services companies had already incorporated open banking model in their strategic business plan. Therefore, with market opportunity analysis, the client wanted to identify all the profitable business models adopted by major financial services companies.

Financial services industry challenge #3

Increasing popularity of FinTech companies – The increasing popularity of FinTech companies have brought about major challenges for traditional financial services companies in Canada. With Infiniti’s market opportunity analysis, the client wanted to analyze the competitive landscape before investing huge capital into the Canadian financial services industry.

Financial services industry challenge #4

Finding the right talent – For smoother expansion into the Canadian financial services industry, the client wanted to find the right talent to meet the demands of the digital world. Therefore, with Infiniti’s market opportunity analysis, they wanted to find the right business partners to support their operations in Canada.

To devise a robust market entry or expansion plan, businesses require detailed insights into the new market, competitors, customers, and regulatory environment. Our market opportunity analysis can help you gain detailed insights into the new market and assess the markets’ readiness for new offerings. CONTACT US today!

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a detailed five-phased approach to market opportunity analysis.

Market sizing – In this phase of engagement, the experts at Infiniti Research analyzed factors such as market structure and size, barriers to entry, and financial services industry trends.

Competitive landscape – In the second phase of the market opportunity analysis engagement, the experts at Infiniti Research identified the key players in the Canadian financial services industry and their market share. Also, factors such as competitors’ business strategies, pricing plans, and market position were taken into consideration.

Consumer insights – This phase of the market opportunity analysis engagement involved identifying customers’ needs and expectations regarding financial services. Also, the experts identified the unmet customer needs.

Regulatory assessment – In this phase, the experts analyzed the current regulatory landscape in the Canadian financial services industry. Also, the experts monitored how key players in the financial services industry adapted to the regulatory changes.

Resource analysis – The final phase of the market opportunity analysis engagement included identification of the right business partner to support the client’s business operations.

Infiniti’s market opportunity analysis helped the client to analyze market potential in terms of market size, structure, and trends. Also, the engagement highlighted key barriers to market entry. The insights obtained from Infiniti’s market opportunity analysis helped the client to understand the competitive landscape in the Canadian financial services industry. The financial services provider was also able to identify unmet customer needs and demands. In addition, the client was able to understand the regulatory landscape and build processes to keep up with the regulations and industry standards. The insights obtained from Infiniti’s market opportunity analysis further helped the client to devise a robust market entry strategy.

With Infiniti’s market opportunity analysis solution, the company in the financial services industry was also able to identify the right business partners and collaborate with FinTech companies in Canada to support their business operations. Moreover, the client was able to embrace open banking systems and other business models that are gaining popularity in the Canadian financial services sector.

Furthermore, by having complete insights into the new market, the client was able to successfully establish themselves in the Canadian financial services industry. Also, within three years of entering the Canadian financial services industry, the client was able to achieve savings of over $8 million.

Our market opportunity solutions have helped various global giants to identify potential market opportunities and yield huge profits. Request for more information to gain detailed insights into our services and their benefits for your business.

Top Trends in the Financial Services Industry  

Top Trends in the Financial Services Industry

Want to gain detailed insights into these trends? Read the article here.

Top Three Trends in the Financial Services Industry

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Fast food industry

Infiniti’s Trend Analysis Solution Helped a Fast Food Company to Exceed their Revenue Expectation and Enhance Profit Margins by 22%

Fast Food Industry Analysis

Despite the growing focus on healthier and nutritious food choices, the fast food industry has been witnessing positive growth over the past few years. However, the growing consumer demand for fast delivery and evolving consumer expectations still presents challenges for companies operating in the fast food market. To overcome such challenges and set themselves apart from the competition, it becomes imperative for fast food companies to keep tabs on global market trends and explore potential growth opportunities.

To survive in today's competitive marketplace, it has become imperative for companies in the fast food industry to explore new opportunities and adapt to market changes. Request a FREE proposal to know how our solutions can help companies in the fast food industry to achieve these goals.

Business Challenge

The client is a fast food company based out of Austria. As they were new to the market, they were facing difficulties in understanding and meeting the demands of their target customer base. Moreover, with major fast food companies in Austria embracing technology and social media to drive sales, the client’s inability to adapt to the latest technologies and trends impacted the company’s bottom line. Also, they were facing challenges in keeping tabs on the global trends that shaped the fast food industry landscape. The client, therefore, approached Infiniti Research to leverage their expertise in offering trend analysis solution. With Infiniti’s trend analysis solution, the company in the fast food industry also wanted to identify their strengths and weaknesses, predict long-term performance, and make timely preparations to adapt to unexpected market changes.

Other challenges faced by the company in the fast food industry were:

Fast food industry challenge #1

With major fast food companies in the region employing faster payment methods such as mobile in-store payments apps and e-wallets to reduce the wait time of customers, the client wanted to identify all the major trends and innovations adopted by their competitors and introduce advanced payment modes to allure customers.

Fast food industry challenge #2

With the increasing health awareness among consumers, there is a rising demand for healthy and nutritious food options . This compelled companies in the fast food industry to revamp their food options for customers. The client, therefore, wanted to identify the demands and needs of their customers and also understand the approaches undertaken by their competitors to keep their customer base happy.

Fast food industry challenge #3

By monitoring the marketing and promotional approaches undertaken by their competitors, the client wanted to analyze the common trend in marketing and employ them in their business processes.

Solutions Offered

To help the company in the fast food industry tackle the industry challenges, the experts at Infiniti Research adopted a three-phased trend analysis engagement. The engagement involved thoroughly analyzing the fast food market in Austria. The factors such as customers’ demands, market trends, and consumers’ concern regarding fast food were taken into consideration. Also, the experts at Infiniti Research analyzed the client’s competitor’s sales rate for the past five years and identify products with high demand in the market. The experts at Infiniti Research also analyzed the common trends in capital investment, payment modes, and marketing in the fast food industry.

The insights obtained from Infiniti’s trend analysis engagement helped the company in the fast food industry to understand their weaknesses in performance and identify the potential market demand for their products. Also, by gathering detailed insights about their competitors, the client was able to identify the common trends in marketing approaches and promotional strategies. This helped the client to identify the best marketing strategy to promote their product offerings in the market. Also, the client was able to identify products with the highest market demand in Austria.

Furthermore, with Infiniti’s trend analysis engagement, the client was able to understand the current market behavior and dominant patterns of the fast food market. This helped them in making well-informed business decisions. Also, the company was able to exceed their revenue expectation and enhance profit margins by 22%.

With the increasing competition in the fast food industry, innovation and change have become imperative to gain a leading edge in the market. CONTACT US to know how our trend analysis solution can help you keep pace with market changes and adapt quickly to the evolving marketplace.

Fast Food Industry Trends 2019

Fast Food Industry Trends 2019

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Chemical industry

Reducing Operational Cost by 20% and Achieving Savings of $4.8 Million for a Chemical Company | Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Engagement for the Chemical Industry

Intensifying globalization is opening up new opportunities for companies in the chemical industry. However, ambiguity across global chemical markets, pricing pressures, and fluctuating regulatory landscape are increasing challenges for chemical manufacturing companies to stay relevant in the market. As a result, it is becoming imperative for companies in the chemical industry to adapt quickly to evolving market changes and embrace new market opportunities.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical manufacturer based out of Germany. With the landscape of the chemical industry continually changing, the client was facing challenges in quickly adapting to transformations and maintaining a competitive edge. Also, the client’s inability to realign their business operations with evolving chemical market demands impacted their overall profit margins. The company was also losing their market share to their competitors. The client, therefore, realized the need to conduct a market intelligence engagement to track emerging market trends, regional market developments, forecast supply-demand shifts, and keep tabs on target market segments.

Other challenges faced by the chemical manufacturer were:

Chemical industry challenge #1

Unanticipated variations in commodity prices – Unexpected fluctuations in prices of crude oil and natural gas were affecting the company’s production process. This subsequently resulted in huge capital losses for the company. The client, therefore, wanted to stay abreast of rising costs and market trends to sustain a healthy bottom line.

Chemical industry challenge #2

Increasing number of recalls and quality audits – As companies in the chemical industry are exposed to a variety of government and other regulatory compliance, it was becoming important for the client to maintain strict quality management to equip themselves for quality audits. Therefore, with Infiniti’s market intelligence solution, they wanted to keep track of evolving regulatory changes in related service sectors.

 Chemical industry challenge #3

Forecast supply-demand shifts – With Infiniti’s market intelligence solution, the client wanted to analyze the regional market developments and market demands to accurately forecast supply-demand shifts. By doing so, the company in the chemical industry wanted to better manage inventory activities.

Solutions Offered

As part of market intelligence engagement, the experts at Infiniti Research conducted a detailed analysis of the chemical industry in Germany. The factors such as industry growth rate, latest trends and innovations, opportunities, and challenges were taken into consideration during the analysis. Also, the experts analyzed the client’s market size, supply chain requirements, and competitive landscape.

With Infiniti’s market intelligence engagement, the client was able to gain a comprehensive view of the market and their customers. The experts also helped the company in the chemical industry to explore new opportunities in the market. By understanding the needs and requirements of the market, the client was able to take confident capital investment decisions. Also, the chemical manufacturer was able to optimize their product offerings and operate safely and sustainably.

Furthermore, with Infiniti’s market intelligence solution, the company in the chemical industry was able to understand the potential market demand and accurately forecast supply-demand shifts. Also, by keeping track of the changing economic and governmental policies, the company in the chemical industry was able to smoothly undergo quality audits. Also, Infiniti’s market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Within the course of one year, the client was able to reduce operational cost by 20% and achieve savings of $4.8 million.

Our market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

The Future of the Chemical Industry

4 Major Trends in the Chemical Industry

 

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In our recent article, we’ve listed out the top chemical companies across the world. Read the article here.

Top 5 Chemical Companies Across the World

IT risk assessment

Infiniti’s IT Risk Assessment Solution Helped an IT Firm to Identify Security Vulnerabilities and Deliver 100% SLA Compliance Across All Applications and Systems

IT Risk Assessment Overview

The IT industry is one of the fastest-growing industries in the world today, mostly due to the rapid evolution of technological and industrial innovations. However, with high-speed innovations opening up new opportunities for IT enterprises, issues related to privacy risks and regulatory compliances have started coming to the forefront. Consequently, IT companies have started redefining their risk management processes to overcome data security challenges and protect volumes of sensitive data.

IT risk assessment solutions are vital for IT companies to identify, monitor, and address potential risks to minimize the negative impact they may have on the company's business operations. Request a FREE proposal to know how our IT risk assessment solution will help you achieve this.

Business Challenge

The client is an IT firm based out of the Northwestern United States. The company wanted to transform its application management system by eliminating operational silos, freeing up capital for strategic growth investments, and making the customer experience globally consistent. However, the lack of a standardized risk management framework posed major challenges for the company. Furthermore, improper use of data, IoT vulnerability, and system failures led to huge capital losses and inappropriate deployment of resources. The company, therefore, approached Infiniti Research to leverage their expertise in offering IT risk assessment solution. With Infiniti’s IT risk assessment solution, the client wanted to identify risks in advance and devise strategies to mitigate them before they impact their business operations.

Other challenges faced by the client were:

  • The client noted that major IT companies in the United States encountered physical threats resulting from physical access or damage to IT resources such as the servers. Therefore, by leveraging Infiniti’s IT risk assessment solution, they wanted to identify all internal and external threats impacting IT companies and take strategies to mitigate them before they impact the company’s bottom line.
  • With Infiniti’s risk assessment solution, the client wanted to identify what security gaps posed threats to the company’s critical information and also wanted to make better security decisions and take smarter proactive measures.

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a three-phased approach to IT risk assessment. The initial phase of the risk assessment process involved determining vulnerabilities in information systems and the broader IT environment. The second phase of the engagement involved risk estimation. This phase involved assessing the likelihood of risks by analyzing the probability of their occurrence. The last phase of the IT risk assessment process involved risk prioritization, in which risks were categorized based on the risk estimate combined with the level of impact that it would cause. Our experts also worked closely with the client to monitor their business, data, and technical landscape to evaluate potential threats most likely to interfere with day-to-day operations. They also performed an in-depth analysis of the organization and examined the current maturity of the information security program in the organization.

With the aid of Infiniti’s IT risk assessment solution, the client was able to identify risks affecting their organization and prioritize them according to their severity. Also, Infiniti’s risk assessment solution helped the client to understand all physical and potential threats influencing the IT industry in the United States. Also, with Infiniti’s IT risk assessment solution, the client was able to identify factors impeding business growth and implement an effective IT risk management strategy.

Furthermore, with Infiniti’s IT risk assessment solution, the client was able to:

Identify security vulnerabilities – With Infiniti’s IT risk assessment solution, the client was able to evaluate the organization’s system by considering external as well as internal threats. By doing so, the company was able to identify current security vulnerabilities, inefficiencies, and non-compliance with standards to security policies. This further helped them to transform their application management system by eliminating operational silos.

Determine new security requirements – By understanding the organization’s weaknesses and potential threats, the client was able to determine steps to eradicate threats and strengthen the system’s security.

Justify spending – Infiniti’s IT risk assessment process also helped the client to understand the financial risks of potential security exploitations. This further helped them to calculate the costs of security improvements and realize the long-term financial benefits of investing in security efforts before an attack.

Improve IT risk management process – Infiniti’s IT risk assessment solution helped the client to understand their current security risks and develop new security plans and policies.

The revolutionary change in the applications management system and business processes helped the company to meet its immediate priorities and better response to customer priorities. Furthermore, Infiniti’s IT risk assessment solution delivered 100% SLA compliance across all applications and systems.

Conducting IT risk assessment can help businesses examine vulnerabilities in your IT infrastructure and enterprise applications. CONTACT US to leverage our IT assessment solution.

How to perform IT risk assessment

How to perform IT risk assessment

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Want to know how our risk assessment solutions can help companies in the mining industry? Read the success story here:

Industry Risk Assessment Enables a Mining Industry Client to Identify Potential Risks in the Brazilian Market

 

Competitive benchmarking analysis

Infiniti’s Competitive Benchmarking Analysis Engagement to Reduce Operational Cost by 20% for an Automotive Company

Competitive Benchmarking Analysis for the Automotive Industry

Globalisation has brought about major challenges for companies operating in the automotive industry and has increased the competition between international and domestic automakers. Also, the increasing demand for digitalization is pressurizing automakers to invest in technology and better supply and distribution chain management. Owing to such challenges, gaining a competitive edge has become all the more essential for companies in the automotive industry. To achieve this, automotive companies will need to compare their products, services, processes, and practices to their direct competitors using standard industry benchmarks. This is where companies realize the need to leverage competitive benchmarking analysis.

Do you want to know how your products and services measure up against your competitors? Request a FREE proposal to know how our competitive benchmarking analysis solutions can help you understand your performance relative to close competitors and drill down into performance gaps to identify areas for improvement.

Business Challenge

The client is an automotive product manufacturer based out of Central Europe. The company supplies instrument panel and cockpit components, safety products, and interior and exterior trim products. With a large number of automotive manufacturers and suppliers entering the European automotive market every year, the client was facing challenges in competing with them in terms of product, quality, and capability. Also, the client was losing their market share to their competitors. Therefore, the client wanted to compare their own performance with other major automakers in the market. Also, they wanted to identify their shortcoming and strengths compared with other major automakers in Europe. Therefore, they approached Infiniti Research to leverage their expertise in offering competitive benchmarking solution. Furthermore, with Infiniti’s competitive benchmarking analysis solution, the automotive company wanted to make improvements in productivity, quality, and reliability to drive down cost and keep customers satisfied.

With Infiniti’s competitive benchmarking solution, the automotive company also wanted to tackle these challenges:

  • Today, technological advancements and innovations have increased the expectations of customers. Like all other sectors, this has equally transformed the automotive sector. With this, companies in the automotive industry are pressurized to invest more in new technologies. Therefore, with Infiniti’s competitive benchmarking analysis, the client wanted to monitor how they compared with their competitors’ in terms of adoption of new technologies and processes.
  • Having an efficient supply chain and distribution system has become equally important for automotive companies. With Infiniti’s competitive benchmarking analysis, the client wanted to analyze the supply and distribution system managed by their key competitors. By doing so, they wanted to analyze their shortcomings compared with their competitors.
  • The client’s inability in responding to customer expectations in time and providing them auto products meeting their utility expectation largely impacted their brand image. Therefore, with Infiniti’s competitive benchmarking analysis, the automotive product manufacturer wanted to understand how their brand measured up against other companies in the market.
  • Changing economic and geopolitical conditions in Europe brought about unexpected uncertainties and financial risks for automotive companies. Therefore, by leveraging Infiniti’s competitive benchmarking analysis engagement, the client wanted to understand the company’s financial position compared with other major competitors.

Are you facing difficulties in monitoring your competitors’ processes and planning? CONTACT US to know how our competitive benchmarking analysis solution can help you easily track your competitors’ strategies and develop a standardized set of processes and metrics to measure up against your competitors.

Solutions Offered

The experts at Infiniti Research followed a three-phased engagement to competitive benchmarking.

Process benchmarking – In this stage of competitive benchmarking analysis engagement, the experts at Infiniti Research compared the client’s business process with that of their competitors. This involved analyzing the client’s operational performance, supply chain and distribution processes. This phase of Infiniti’s competitive benchmarking analysis engagement helped the client to identify processes that needed improvement.

Strategic benchmarking – In this phase of benchmarking analysis, the experts at Infiniti Research identified the winning strategies employed by the client’s key competitors. Also, the experts analyzed how the client’s business strategies compared with their competitors. This phase of competitive benchmarking analysis engagement helped the client in understanding how their competitors adapted to the latest technological innovations and advancements. This even helped the client in better planning and goal setting.

Performance benchmarking – The last phase of the competitive benchmarking analysis engagement involved analyzing competitors’ performance metrics and processes. This phase even involved analyzing the financial performance of the client compared with other major competitors.

With Infiniti’s competitive benchmarking analysis solution, the client was able to understand their performance relative to close competitors. Infiniti’s competitive benchmarking analysis engagement also helped the client to understand how the company’s processes, business planning, and financial performance compared with that of their direct and indirect competitors. With this, they were able to identify and prioritize performance gaps. Furthermore, by prioritizing the performance gap, the client was able to implement improvement opportunities to gain a competitive edge in the market.

Infiniti’s competitive benchmarking analysis engagement even helped the automotive company to identify where they lagged compared with their competitors in terms of supply chain and distribution capabilities, adoption of technologies, and management of capital requirements. This helped them make changes in their processes and business practices to meet the needs and demands of their customers.

Also, Infiniti’s competitive benchmarking engagement helped the client to develop a standardized set of processes and metrics to meet the industry standards. Within eight months of employing competitive benchmarking analysis engagement, the client was able to reduce operating cost by 20%, saving $7.8 million.

Want to gain more insights into our competitive benchmarking analysis solutions? Request for more info!

What is competitive benchmarking analysis?

Competitive benchmarking analysis is defined as the process of comparing a company’s business performance with that of its direct and indirect competitors. Competitive benchmarking analysis helps businesses identify improvement opportunities in their business process. Furthermore, by leveraging competitive benchmarking analysis solution, businesses can also understand the shortcoming and strengths of their competitors and make well-informed business decisions.

Competitive Benchmarking Tactics to Measure Your Brand

market segmentation

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Infiniti’s competitive benchmarking analysis solution helped a company in the food and beverage industry to create a new marketing strategy by relying on the key differentiators. To gain complete insights, read the full story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

 

Market entry strategies

Infiniti’s Market Entry Strategies Facilitate Profitable Growth for a Healthcare Company

Market Entry Strategies for a Healthcare Company

With continually changing healthcare market environment and policies, healthcare companies are facing challenges in establishing their market presence in a new market. Also, recent studies show that more than half of the healthcare companies have failed while trying to enter a new market. With this, it is becoming imperative for healthcare companies to formulate efficient market entry strategies to make their expansion smoother. To achieve this, companies are partnering with firms like Infiniti Research to leverage their expertise in formulating market entry strategies. Infiniti’s market entry strategies have helped various global giants to successfully establish their market presence in new geographies and achieve maximum market share.

Are you planning to expand your business operations to a new geography? If yes, you must be interested to know whether your products or services will fit in the new market. Request a FREE proposal and learn the benefits of leveraging our market entry strategies.

Business Challenge

The client is a healthcare company based out of Central United Kingdom. As the UK healthcare market was highly saturated, the client decided to expand their business operations across Germany and Belgium. Before entering the new market, the client wanted to analyze the opportunities and challenges in these regions. Also, they wanted to understand the size of the market and growth potentials, identify the right business partners to support their operations, and select the right entry mode to enter the new market. Furthermore, with Infiniti’s market entry strategies, they wanted to evaluate the market entry barriers and take appropriate measures to establish a foothold in the new market.

Solutions Offered

To help the client formulate a market entry strategy, the experts at Infiniti Research followed a three-phased approach. The experts conducted a thorough assessment of the market landscape to understand the market size and opportunities in Ireland and Germany. The experts also analyzed factors such as what’s driving growth in the market, competitors’ market share, and the regulatory environment.

Infiniti’s market entry strategies helped the client to estimate the market potential. Also, the experts helped the client to identify the right business partners to support their operations in the new region. Furthermore, Infiniti’s market entry strategies helped the client to understand the market entry modes opted by other major players in the healthcare industry. With this, the client was able to identify suitable pathways for entering the new market. Consequently, the client successfully established their foothold in the new market. Also, within one year of entering the new market, the client was able to exceed their revenue expectation and achieve millions of dollars in savings.

CONTACT US to know how our experts can help you understand the new market landscape and devise efficient market entry strategies.

Steps to Creating Winning Market Entry Strategies

How to do market segmentation analysis (1)

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Pharmaceutical marketing

Developing a Winning Pharmaceutical Marketing Strategy | Infiniti’s Latest Success Story

Pharmaceutical Marketing Strategy Engagement

With the increasing competition from generic drug manufacturers and the entry of new players, pharmaceutical companies are facing difficulties in capturing the attention of customers. Moreover, the fast-paced transformations in the pharmaceutical industry have made it even more difficult for pharma companies to solely rely on their brand name and traditional advertising techniques to drive sales. With this, pharmaceutical companies are realizing the need to embrace digital transformation and leverage robust pharmaceutical marketing strategies to promote their product offerings.

In today’s competitive marketplace, traditional pharmaceutical marketing strategies can no longer help pharma companies drive sales and profits. Want to know how Infiniti’s marketing strategy solution can help pharma companies devise an efficient marketing plan to promote their product offerings? Request a FREE proposal today!

Business Challenge

The client is a pharmaceutical company based out of Ireland. The company was established in 1997. The company relied solely on TVs and print advertising techniques to promote their product offerings. However, these traditional sales and marketing approaches turned out to be costly for the company due to dynamically changing customer needs and requirements. With this, the company witnessed a huge loss in their marketing budget and this eventually impacted their sales rate. Furthermore, as customers accessed a multitude of platforms to make their purchases, the client’s inability to devise robust pharmaceutical marketing strategies resulted in revenue losses for the company. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering pharmaceutical marketing strategy solution.

Solutions Offered

The experts at Infiniti Research followed a four-phased approach to formulating a pharmaceutical marketing strategy. The approaches undertaken by the experts involved determining the client’s target audience, analyzing the competition in the pharmaceutical market in Ireland, setting up a marketing budget, and formulating a pharmaceutical marketing plan based on the insights obtained.

The experts also conducted demo marketing and promotional campaigns and monitored the results. As recommended by the experts at Infiniti Research, the client focused on social media and marketing through influencers. This helped the client to improve their brand presence on social media. Also, as suggested by the experts at Infiniti Research, the client developed messaging apps and chatbots to have a one-to-one conversation with their customers. This helped the client in increasing customer experience and further improved the company’s sales rate. Infiniti’s pharmaceutical marketing strategy helped the client to efficiently utilize their marketing budget and attract new customer segments through targeted marketing and promotional campaigns. Furthermore, Infiniti’s pharmaceutical marketing strategy helped the pharma company to enhance their profit margins by 37%.

Are you facing difficulties in promoting your product or service offerings? Our experts can help you in formulating an efficient sales and marketing strategy plan. CONTACT US to know the best marketing strategies that suits your business needs.

Digital Marketing Strategies for Pharmaceutical Companies

Five Digital Marketing Strategies for Pharmaceutical Companies

To gain more insights into these digital marketing strategies for pharma companies, read the complete article here.

Five Types of Marketing Strategies for Pharmaceutical Companies to Boost Profits

 

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Market segmentation analysis

Infiniti’s Market Segmentation Analysis Helped a CPG Company Focus on Lucrative Customer Segments and Drive Profitability

Market Segmentation Analysis for a Consumer Packaged Goods Company

Due to growing ethnic diversity and broadening income disparity, consumers are becoming increasingly heterogeneous in their product preferences. This has severely impacted various market sectors, especially the consumer packaged goods (CPG) sector. With this, the need to identify subsets of a market based on demographics, needs, priorities, common interests, and other physiographic or behavioral criteria is becoming imperative for CPG companies to better communicate with their customer segments. To do so, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market segmentation analysis solution. The insights obtained from Infiniti’s market segmentation analysis has helped various global giants identify the most lucrative customer segments and personalize business strategies for them to achieve maximum profits.

Are you facing difficulties in breaking down your market into targetable groups? Our market segmentation analysis solutions can help. Request a FREE proposal today!

Business Challenge

The client is a consumer packaged goods supplier based out of Germany. The client’s unstructured approach to marketing and promotional strategies resulted in huge customer churn. Also, as the client’s key competitors had already adopted a more focused approach by understanding the needs of their target customers, the client was losing ground to their competitors. Also, the client was not able to meet their customers’ needs and demands. This subsequently increased the customer churn rate by 13%. The client, therefore, realized the need to create small segments comprising of like-minded individuals and devise personalized business strategies to meet their needs. To do so, they approached Infiniti Research to leverage their expertise in offering market segmentation analysis solution.

With Infiniti’s market segmentation analysis solution, they also wanted to:

Better serve customers’ needs and wants – By leveraging Infiniti’s market segmentation analysis, the client wanted to categorize their customers into various segments based on their needs and requirements. By doing so, the client wanted to personalize their marketing and promotional strategies to efficiently serve their customer base.

Increase chances for up-selling and cross-selling – By understanding their customers’ purchasing patterns, the client wanted to recommend other relevant products matching their requirements and increase the chances of up-selling and cross-selling.

Differentiate product prices by segment – As managing customers’ price perception has become important for businesses, the CPG company wanted to differentiate their product’s prices by segments to sustain higher margins.

Attract additional customer groups – By employing a target market segmentation analysis approach, the client wanted to devise targeted marketing plans for different customer segments and differentiate their products according to their customers’ demands.

Focus only on target audiences – The client noted that promoting their products across wide customer segments resulted in huge loses for the company. This even increased the churn rate. The client, therefore, wanted to leverage Infiniti’s market segmentation analysis to identify their lucrative customer segments and focus on personalizing their business strategies for profitable customer segments to achieve maximum profits.

CONTACT US to know how our market segmentation analysis can help you efficiently categorize your customer segments and create compelling marketing and promotional strategies for them.

Solutions Offered and Value Delivered

To help the client segment their customers into various groups, the experts at Infiniti Research followed a four-phased approach to customer segmentation.

  • The initial step of market segmentation analysis involved conducting preliminary research. As a part of preliminary research, the experts conducted customer surveys. The factors such as highest purchased consumer packaged goods, customers’ shopping patterns, and their preferred channels of purchases were analyzed.
  • In the second phase of market segmentation analysis engagement, the experts segmented customers into various categories considering factors such as their age, geography, income, lifestyle, and behavior.
  • The next phase of the market segmentation analysis involved filtering lucrative customer segments from the target market. For this, the experts conducted manual and statistical analysis.
  • The final phase of the market segmentation analysis involved conducting demo marketing and promotional campaigns for the categorized customer segments to gauge the effectiveness of different segments.

The insights obtained from Infiniti’s market segmentation and customer analysis solution helped the client to understand their customers more efficiently and craft compelling marketing and promotional strategies for them. This helped the client to influence their customers’ buying decision. This targeted marketing approach even helped the client to better match their lucrative customers’ needs and attract new customers. Also, the market segmentation analysis engagement helped the client to recommend products to their customers according to their needs and demands. This increased up-selling and cross-selling and further resulted in an increase in the company’s sales rate.

By understanding the needs and demands of specific customer segments, the client was also able to create their own niche products to attract wider customer segments. This further helped the company to utilize their marketing budget on their lucrative customer segments. Also, with Infiniti’s market segmentation analysis solution, the CPG company was able to reduce customer churn and attract new customers.

By leveraging Infiniti’s market segmentation strategies, the client was able to achieve sales growth by 19%.

19% Increase in Sales Rate

Want to gain more insights into the benefits of leveraging our market segmentation analysis solution? Request for more info!

What is market segmentation analysis?

Market segmentation analysis is the process of segmenting customers into smaller groups based on their unique characteristics including age, income, requirements, behavior, and purchasing patterns. Market segmentation helps marketing professionals to personalize marketing and promotional activities for each segment to gain maximum traction. This also enhances customers response rate for products and services.

How to do market segmentation analysis

How to do market segmentation analysis

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Here are some other examples of market segmentation analysis. Read the below articles to know how Infiniti’s market segmentation analysis solution has helped companies across other industries.

https://www.infinitiresearch.com/white-papers/target-market-segmentation-infiniti-research-success-story

https://www.infinitiresearch.com/casestudy/market-segmentation-strategies

https://www.infinitiresearch.com/casestudy/market-segmentation-sporting-goods