Business Challenge A leading transportation company wanted to understand the landscape for the UK road transportation market. Situation The client wanted to frame market entry strategy and expand its existing market share by forecasting the developments in road transportation market space and identify existing competitors and potential partners in transport business. Approach We provided a […]
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Business Challenge
A leading transportation company wanted to understand the landscape for the UK road transportation market.
Situation
The client wanted to frame market entry strategy and expand its existing market share by forecasting the developments in road transportation market space and identify existing competitors and potential partners in transport business.
Approach
We provided a detailed and accurate forecast of road transport market for 5 year outlook period and conducted a comprehensive analysis on areas such as principal stakeholders, influencers, road safety spend, Govt. regulations etc.
Impact
The client was able to identify promising markets to penetrate and improve current market share volume and to understand the projected trends in technology developments, road safety expenditure, demand in road safety training etc. which helped them gain competitive edge.
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