Pharmaceutical Industry Targeting and Call Planning Optimization, Pharmaceutical Call Planning | Infiniti

Targeting and Call Planning Optimization Helps a Pharmaceutical Industry Client to Improve Business Efficiency

Targeting and Call Planning Optimization Helps a Pharmaceutical Industry Client to Improve Business Efficiency

Business Challenge A leading pharmaceutical industry major in the US wanted to design efficient targeting & call plan to manage new drug launch. Situation The pharmaceutical industry client had retail teams spread across multiple therapeutic areas, including respiratory, diabetes, cardiovascular, oncology and neuroscience, and needed an effective call plan for a new drug launch. However, they […]

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