Business Challenge
A leading healthcare firm wanted to understand the perceptions of decision-makers and stakeholders regarding the healthcare technology and reimbursement processes in Latin America.
Situation
The client wanted to identify its target segments by understanding the expectations of decision-makers and stakeholders from healthcare technology, as well as the decision-making process for healthcare reimbursement decisions.
Approach
We conducted 50+ in-depth interviews of customers and market stakeholders to gain insights on their perceptions and key requirements with respect to HTA and reimbursement processes.
Impact
The client understood the most important attributes for HTA and reimbursement decisions and key concerns, along with an understanding of which geographical markets are showing the highest potential for growth.
