Business Challenge
A leading printer and peripheral products manufacturer wanted to gain insights on the market landscape of South American printer market.
Situation
To gain market leader position in South American printer market, a leading printer & computer peripheral manufacturer wanted to assess the future potential of the target market & develop marketing strategies.
Approach
We identified market stakeholders and conducted extensive primary and secondary research to determine market size, trends and products of key competitors. We also critically analyzed the key success factors specific to the printer market.
Impact
The client was able to understand the market dynamics and gain insights specific to key areas such as, purchase criteria, buyer preferences & requirements and customer satisfaction levels with existing product line.
The client was able to understand the market dynamics and gain insights specific to key areas such as, purchase criteria, buyer preferences & requirements and customer satisfaction levels with existing product line.
