The client was able to understand the market dynamics and gain insights specific to key areas such as, purchase criteria, buyer preferences & requirements and customer satisfaction levels with existing product line.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...