Social Media Analytics for A Leading Apparel Manufacturer

August 31, 2016
Business Challenge: A leading apparel industry client wanted to assess the impact of their efforts on social media activities and improve effectiveness.
The apparel industry firm wanted to improve their advertisement investment in social media sites by assessing and evaluating parameters such as impressions, click ratio, user reachability and conversion rate
We used multiple regressions to assess relative weightage of each of the significant factors and developed robust statistical models to derive mathematical representation of the set of correlated variables.
The clothing industry company was able to increase revenue through designing efficient advertisement strategies for targeting the right social media sites and restructuring their advertisement spend strategies.

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