Social Media-based Customer Analytics for a Baby Nutrition Brand

August 29, 2016
Business Challenge
A leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media.
The client was facing challenges with low visibility on customer interactions and responses for its baby nutrition brand and was struggling to identify ways to target young mothers effectively across social channels.
We identified and prioritized a list of channels with maximum conversations with analyst led tagging and put along necessary tags/themes to setup KPIs, which provided maximum learning for the client along with running statistical tools to generate specific KPIs and validation by market experts.
The client gained insights on social media discussions regarding its brand with a KPI tracker-based scientific methodology. We also proposed specific action items which helped the client to resolve issues related to communication strategies.

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