Social Media-based Customer Analytics for a Baby Nutrition Brand - Business Intelligence

Social Media-based Customer Analytics for a Baby Nutrition Brand

Market segmentation

Social Media-based Customer Analytics for a Baby Nutrition Brand

Business Challenge A leading brand in baby nutrition wanted to understand the brand perception of current/prospective customers in social media. Situation The client was facing challenges with low visibility on customer interactions and responses for its nutrition brand and was struggling to identify ways to target young mothers effectively across social channels. Approach We identified […]

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