Business Challenge
A leading auto spares manufacturer engaged Infiniti to listen and analyze the conversation of the target customer segment and develop insights specific to its go-to-market strategies.
Situation
The auto spares client wanted to increase awareness of its fuel injection system product effectively, by listening to the conversations within its B2B target customer base.
Approach
We identified and shortlisted relevant social and traditional media sources to listen to and track the conversations around the target customer segment and conducted an in-depth analysis of the collected information using multiple proprietary research tools.
Impact
The client was able to realign its go-to-market strategies to obtain maximum reach between target customer segments based on assessing the effectiveness of brand awareness efforts in generating mindshare.
