Leveraging Infiniti’s Product Segmentation Strategy for a Prominent Paints and Coatings Manufacturer

Leveraging Infiniti’s Product Segmentation Strategy for a Prominent Paints and Coatings Manufacturer

Anticorrosive protection, nano-coatings, and low-VOC content coats are a few of the newly developed concepts available in the present market for paints and coatings. Paints and coatings act as a shield that safeguards products from wear and tear during their lifespan. They also enhance the texture and appearance of products and make them more durable […]

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