Customer Segmentation Helps a Renowned Powder Coatings Supplier Analyze Customer Perceptions toward the Brand

Customer Segmentation Helps a Renowned Powder Coatings Supplier Analyze Customer Perceptions toward the Brand

Over the next five years, chemical suppliers are planning to invest 5% of their revenue on digitization. The recent years have witnessed a considerable demand for powder coatings, owing to the growing technological advancements and the increasing demand for applications such as appliances, automotive, and construction. Since powder coatings are a type of volatile organic […]

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