Business Challenge
A global pharmacy systems manufacturer wanted to understand the potential opportunities for pharmacy automation systems in the MEA region.
Situation
The client wanted to evaluate the future potential for its pharmacy automation system products in the MEA region and was looking for advice on how to reformulate its sales and marketing strategies.
Approach
We conducted 25+ primary interviews and exhaustive secondary research for a complete sectorial analysis of the market, along with forecasting the trends and providing a growth forecast for a 5-year outlook period.
Impact
The strategic insights and growth forecasts helped the client evaluate the market potential and realign its business strategy to ensure substantial growth during the forecast period.
