Infiniti’s Pharmaceutical Market Research Engagement Helped a Pharma Company to Successfully Launch their New Oncology Drug

Infiniti’s Pharmaceutical Market Research Engagement Helped a Pharma Company to Successfully Launch their New Oncology Drug

Pharmaceutical Market Overview Today, the US pharmaceutical industry is witnessing a phase of tremendous disruption due to increasing competition from generic drug manufacturers, US healthcare policy reforms, and inappropriate planning of drug launches. Also, recent pharmaceutical market research study shows that over 50% of new drug launches have not performed up to the expectations of [...]

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