Developing an Optimal Launch Strategy for a New Injectable Cholesterol Drug – Pharma Product Launch Engagement

Developing an Optimal Launch Strategy for a New Injectable Cholesterol Drug – Pharma Product Launch Engagement

Pharma Product Launch Strategy With the European pharmaceutical market becoming more reliant on new products to fill the gap left by the patent cliff, ensuring successful product launch is becoming vital for pharma companies. However, the real challenge lies in creating new drugs that meet payer standards and differentiating themselves from the crowded marketplace on [...]

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