A 360-Degree Approach to Identify Key Elements of a Brand Strategy for a Petrochemical Company

A 360-Degree Approach to Identify Key Elements of a Brand Strategy for a Petrochemical Company

The largest subsector of the chemical industry – the ‘Petrochemicals Industry’ is changing rapidly due to the competitive dynamics of the global market scenario. This makes it necessary for petrochemical companies to make the right business decisions by understanding the changing dynamics of the market, as well as sources of cost advantage and trends in […]

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