CASE STUDIES

Analyzing the Oil and Gas Industry Through A Market Intelligence Study

May 24, 2018

With rising global demand, the oil and gas industry faces three major challenges: reduce costs, improve environmental footprint, and optimize the performance of its industrial base assets.

Producing crude oil and refined products at a lower cost to stay competitive in the market is one of the industry’s major challenges. Optimizing production systems and environmental utilities on current operating sites is, therefore, a priority for all the oil and gas industry players. The oil and gas industry is also a major consumer of water and energy resources and is therefore subject to increasingly stringent environmental standards. These constraints are forcing companies to rethink extraction, production, and distribution methods to preserve their license to operate. 

In addition, oil and gas industry players will have to invest massive amounts of venture and capital into ever more challenging and expensive production provinces, such as the ultra-deep reservoirs, ultra-deep waters, unconventional resources, and inhospitable environments to continue meeting the world’s demand for oil and gas.Request Proposal However, attracting skilled human resources, both in the technical and managerial areas, becomes crucial for companies operating in this industry.

Business Issues

  • The client: An oil and gas industry major

An oil and gas industry major based out of the US approached Infiniti to gain an understanding of the market landscape for oil and gas including current sales trends, key challenges and opportunities, market dynamics, growth drivers, and technological advancements. Additionally, the client was unable to devise an effective growth strategy and take necessary actions to gain a major chunk of the market share as there was no clear visibility of the market size and potential.

How Can Market Intelligence Help Companies in the Oil and Gas Industry?

Market intelligence solutions help companies to develop customer segmentation strategies based on value. It also allows companies to understand precisely how much marketing activity to carry out to which customers and which of their most valuable customers are at a risk of leaving. Market intelligence also helps firms to analyze the unstructured data and identify the crucial pieces of data that are used to retain their customers.


Summary of our market intelligence solution?

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Client Journey

To help the client obtain accurate market information, our market intelligence experts carried out an initial hypothesis around the target segments, and the potential respondents were identified through robust secondary research. The market intelligence experts also collated information from external sources including case studies, company publications, journals, news aggregators, and industry forums with the oil and gas industry.

Solution Benefits and the Business Impact

The oil and gas industry client obtained an in-depth understanding of the market potential with the help of Infiniti’s market intelligence solution. The solution also helped the client identify the key competitors, their products, technologies employed, and regulatory timelines. This further helped the client make strategic business decisions.

The Future

The digital revolution is here, and for companies in this industry, it could mean the difference between surviving, thriving, or floundering. The proliferation of increasingly affordable digital technologies is expected to unleash innovations across the oil and gas industry, affecting everything from how companies procure goods and services, develop fields, and move product all the way to the HR and back-office services used to back the core businesses.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the oil and gas industry

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