Business Challenge
A leading manufacturing firm wanted to understand the potential market opportunities for metal casting products in the APAC region.
Situation
The client wanted to utilize the emerging market opportunities across China, Malaysia, Singapore, and Australia for its metal casting products. It was looking for advisory services for a complete market assessment to develop marketing strategies.
Approach
We conducted a detailed market assessment including situation analysis, market sizing, market structure, and identification of high-potential growth segments in each region. We also conducted an analysis of potential end-user segments and obtained insights specific to their emerging requirements.
Impact
The client was able to gain insights on critical success factors to devise its market entry and go-to-market strategies. It was also able to shortlist business partners through partner due diligence and understand the best practices in partnership structuring.
