Business Challenge
A leading manufacturer of Automatic Transfer Switches (ATS) and Switchgears was interested in the assessment of the potential for its products in North America.
Situation
The client was looking for an advisory on the market requirements, demand-supply gaps, assessing the market potential, and understanding the competitive landscape to formulate its business strategies.
Approach
We identified key market stakeholders in the region and conducted interviews and discussions with them, followed by in-depth analysis for evaluation of the market dynamics and major opportunities.
Impact
Based on our insights, the client was able to identify gaps in the market where it could position its products and secure its ‘market leader’ status and was able to develop strategies for the same.
