CASE STUDIES

Maintaining a Strategic Edge in the Health and Wellness Food Industry with Market Trends Solutions: A Case Study

Jan 20, 2021

Health and Wellness Foods Market Overview

In recent years, health and wellness have extended beyond physical fitness and basic nutritional fitness. Doctors, nutritionists, fitness professionals, and consumers have become increasingly focused on the value of constant healthy consumption. In a rapidly evolving and incredibly challenging world, maintaining physical, nutritional, and mental health is imperative to growth. This change has propelled the scaling of the health and wellness food market while restricting the development of diet plans.

However, as is the case with most markets, the health and wellness food market has also witnessed the advent and end of many trends, and companies have experienced the need for market trends analysis. With evolving consumer behavior and preferences toward health and wellness, and fitness change, so do their consumption needs and demands. While the market is steadily expanding, continuously changing trends often cause challenges with inventory management, marketing initiatives, product development, and increase potential risks for businesses in the health and wellness food market.

The COVID-19 pandemic has increased consumers’ focus on individual health, and companies in the health and wellness food market capitalize on this growing trend. Request a free proposal to learn how your business can capitalize on current and future market trends.

Scope of the Trends Analysis Engagement

Keeping pace with changing market trends has become increasingly difficult as digitization, social awareness, and ethical consciousness continue to grow. However, with Infiniti’s market trends analysis, companies in the food and beverage industry identify, evaluate, and strategize for current and upcoming market trends. This critical analysis provides all clients with a significant competitive advantage and helps them stay a step ahead of their competitors as well as consumers with novel strategies and offerings. In this engagement, Infiniti’s trends analysis experts help a health and wellness food company overcome market challenges with a comprehensive analysis, product research and mitigate the risks of sudden changes.

Business Challenges

A leading health and wellness food company in the Asia-Pacific (APAC) region struggled to keep pace with consumers’ demands and noticed its decline in customer retention. While competitors developed relevant offerings, targeted marketing initiatives, and robust supply chain strategies, the company was losing ground due to traditional and rigid approaches. To keep abreast of the changing market and maintain efficient methods and relevant offerings, the client required a flexible supply chain, targeted marketing initiatives, data-driven product development processes, and a system to identify and strategize for upcoming market trends. Therefore, the company chose to partner with Infiniti Research and leverage our expertise in offering market trends analysis solutions. With this engagement, the health and wellness food market player also wanted to re-establish themselves as an industry leader, decrease their customer attrition rate, and mitigate the risks caused by changing trends.

Infiniti’s trends analysis experts have helped many food and beverage industry players identify and strategize for significant market trends. Speak with our experts to learn how your business can benefit from our solutions and advice.

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