Boosting Market Share and Enhancing Profit Margins by 11% for a Construction Equipment Manufacturer – A Case Study on Market Share Analysis

Boosting Market Share and Enhancing Profit Margins by 11% for a Construction Equipment Manufacturer – A Case Study on Market Share Analysis

Business Challenge  The declining growth prospects for construction equipment in European regions resulted in low profits for companies in the construction equipment market. Also, competition in the market has been fierce, which forced major construction manufacturers to lower prices for their equipment. This compelled smaller companies to either sell their business to major companies or [...]

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