Market Research Study Focused on Assessment of Non-Exclusive Model in Africa

August 29, 2016
Business Challenge
A leading technology company in the BFSI sector wanted to conduct a study focused on assessing the potential for its offerings in Nigeria, Senegal, Ghana, Kenya and Morocco.
The client wanted to obtain insights on formulating key strategies to make decisions on redistributing the marketing budget to maximize its effectiveness.
We conducted in-depth primary and secondary research to gain insights on critical areas such as commercial terms, marketing activity & investment, visibility and agent relations.
The BFSI sector client was able to gain an understanding of how it should be doing business effectively in the non-exclusive model and assess ways through which it can expand its business in a non-exclusive environment.

We help our clients make smarter decisions to achieve rapid business growth

Our strength lies in the unrivaled diversity of our international market research teams, innovative research methodologies, and unique viewpoints that merge seamlessly to offer customized solutions for your every business requirement.

Sorry, we no longer support Internet Explorer. Please upgrade to latest version of Microsoft Edge, Google Chrome, or Firefox.