Business Challenge
A leading technology company in the BFSI sector wanted to conduct a study focused on assessing the potential for its offerings in Nigeria, Senegal, Ghana, Kenya and Morocco.
Situation
The client wanted to obtain insights on formulating key strategies to make decisions on redistributing the marketing budget to maximize its effectiveness.
Approach
We conducted in-depth primary and secondary research to gain insights on critical areas such as commercial terms, marketing activity & investment, visibility and agent relations.
Impact
The BFSI sector client was able to gain an understanding of how it should be doing business effectively in the non-exclusive model and assess ways through which it can expand its business in a non-exclusive environment.
The BFSI sector client was able to gain an understanding of how it should be doing business effectively in the non-exclusive model and assess ways through which it can expand its business in a non-exclusive environment.
