Business Challenge
A leading medical devices manufacturing major wanted to identify the impact of the changing competitive landscape of its business in the US and to ascertain the future potential for it as well.
Situation
The client wanted to quantify the potential for its products and develop an understanding of the potential impact of the competitive landscape on its business.
Approach
We mapped the clients’ competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery, and market/industry positions. We also analyzed the market potential and future opportunities for the company’s products in the market in US.
Impact
The client was able to assess the current and future market potential for its offerings and was also able to identify, assess, and plan for the threats posed by its competitors and devise strategies to combat them.
