Realizing Savings of 13% for a Financial Services Provider
The financial services industry is facing unprecedented changes, due to the digitalization trend. Rising customer expectations, increasing competition from financial technology companies, regulatory pressures, and data security challenges are affecting companies in the financial services industry. As these challenges continue to escalate, companies in the financial services industry need to constantly evaluate and improve their operations, to keep up with the fast pace of change in the industry.
A leading financial services provider, who was looking to expand their business to international markets such as South America and Europe, approached Infiniti Research to leverage our expertise in gauging the profit potential of untapped market opportunities. With Infiniti’s market opportunity analysis solution, the client wanted to better understand the current market, identify other niches within the market, and plan a marketing strategy to expand their business or enter a new market.
Infiniti’s market opportunity analysis solutions have helped companies evaluate potential barriers to market entry, analyze distribution channels, and assess markets’ willingness for new offerings.
Top Challenges Faced by Financial Service Providers
Problem Statement 1: Increasing popularity of FinTech Companies
The increasing popularity of FinTech companies was disrupting the way traditional companies in the financial services industry operated. This created huge challenges for the client as they were not able to adjust quickly to the market changes, not just in terms of technology, but also in terms of operations, culture, and other facets of the industry.
Problem Statement 2: Regulatory Pressure
With regulatory requirements continuing to increase, financial service providers were forced to spend a large part of their discretionary budget on being compliant, and on building systems and processes to keep up with the escalating requirements. With the help of market opportunity analysis, the client wanted to better understand the business environment before expanding their operations.
Problem Statement 3: Sales Projection
By leveraging Infiniti’s expertise in offering market opportunity analysis solutions, the client wanted to analyze market size and industry outlook for the next 10 years. Also, they wanted to forecast their average sales, annually.
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Solutions Delivered and Value Offered
To help the client tackle challenges in the industry, the experts at Infiniti Research recommended a market opportunity analysis solution.
Phase 1: Competitive analysis
Based on our insights, the client gained detailed insights on market demographics and competitive scenario. This helped them to adapt quickly to the market changes and enhance service offerings.
Phase 2: Porter’s five forces analysis
The experts at Infiniti Research conducted porter’s five forces analysis. This helped the client to understand factors affecting profitability and identify areas of strength, to avoid costly mistakes.
Phase 3: Analyzing sales projection
With the help of market opportunity analysis, the experts at Infiniti Research helped the client forecast their average sales rate for the next 10 years. This phase of market opportunity analysis solution further helped them estimate the compound annual growth rate (CAGR) annually.
Our market researchers equipped the company with qualitative and quantitative market opportunity insights to help spur sales, take better decisions, and identify new market opportunities. Also, with the aid of our market opportunity analysis solution, the client was able to develop an accurate business plan, which increased the company’s profit margin by 17% in a year.
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