Needs Based Segmentation Aids Protein Therapeutics Portfolio Management | Infiniti Research

Market needs based segmentation aids portfolio management for a protein therapeutics manufacturer

Market needs based segmentation aids portfolio management for a protein therapeutics manufacturer

What is needs based segmentation in market research? Needs based segmentation is based on the concept that every market can be divided into homogenous segments based on customer needs. This type of analysis is used to develop products with a high market demand rather than selling products without understanding the market potential and customer needs. Infiniti […]

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