Business Challenge
A leading food flavor and fragrance manufacturer wanted to assess the opportunities for its food flavor and fragrance products in India.
Situation
The client wanted to gain a better understanding of the current and future potential for its products, value chain of the key customer segments, and competitor landscape.
Approach
We conducted primary and secondary research to estimate the market size and derive insights on the strategies/objectives of end-user segments and activities of key competitors.
Impact
Based on our insights, the client was able to understand the market potential and buying pattern of the target customer segments. With these insights, it was able to make a firm go/no-go decision.
