Business Challenge
A leading US-based automotive component manufacturer wanted to understand the landscape for the aftermarket automotive components segment in China.
Situation
The client wanted to gain an understanding of the market landscape by studying critical factors including investment environment, industry development, supply-demand conditions, industry capacity, and marketing channels.
Approach
We conducted a deep-dive assessment of the Chinese market by conducting in-depth interviews and secondary research on local sources to gain ground-level insights. We deployed our Beijing team to execute this study.
Impact
Based on our insights, the client was able to devise its market entry plan and partnership structure for the Chinese market. Our Beijing team also assisted the client in setting up the office and establishing partnerships.
