Business Challenge
A leading laser tooling and plasma processing services provider wanted to leverage the emerging opportunities in North America.
Situation
The client wanted a complete analysis of the market in North America, including market demand, trends, key growth drivers, and major customer segments to understand and leverage the latest opportunities.
Approach
We conducted extensive primary and secondary research in the US and Canada through our proprietary contact databases, to assess the market growth, evaluate the major market trends, and identify the most attractive market segments.
Impact
The client was able to gain geography-specific insights, which helped in evaluating the appeal and attractiveness of the markets in the US and Canada and identifying the segment with the highest growth potential.
