Business Challenge
A leading industrial erection and installation services provider wanted to understand the potential for its services and the competitive landscape.
Situation
The client wanted to gain insights on the market potential, demand scenario, and top market players in the erection and installation business across Brazil and Argentina.
Approach
We conducted a detailed market assessment including situation analysis, market size, market structure, and identified high-potential growth segments for each country. We also conducted an analysis of potential end-user segments and obtained insights specific to their emerging requirements.
Impact
The client used our market-specific information to assess the critical success factors in each market, the offerings and strengths of key competitors, and develop robust plans to achieve a sizable market share.
