Market Intelligence Solution to Support the US Market Expansion Plan for a Telecom Company
“The changing customer demands, internet of things, and evolving ICT innovations are making US telecom industry far more complex than they were a decade back,” says a market research expert from Infiniti Research. US Telecom Industry Outlook The rapid pace of transformations in the US telecom industry has brought about bigger opportunities for companies operating [...]READ MORE >>
“The changing customer demands, internet of things, and evolving ICT innovations are making US telecom industry far more complex than they were a decade back,” says a market research expert from Infiniti Research.
US Telecom Industry Outlook
The rapid pace of transformations in the US telecom industry has brought about bigger opportunities for companies operating in the telecom industry. In addition to opportunities, telecom providers are facing a lot of challenges today. Telecom providers are also facing difficulties to revamp their business strategies and restructure themselves in terms of operations, architecture, and networks to stay relevant in today’s competitive marketplace. Furthermore, to succeed, telecom companies need to focus on providing customized solutions to their customers and developing long-term relationships with them.
A European telecom company wanted to gain complete insights into the threats and opportunities in the US telecom industry before making market expansion. By gathering comprehensive insights into the US telecom industry, they wanted to revamp their business models to meet the demands of the rapidly evolving marketplace. To do so, the client approached the experts at Infiniti Research to leverage their expertise in offering market intelligence solution.
With Infiniti’s market intelligence engagement, the client also wanted to tackle challenges such as:
US telecom industry challenge #1 – Advent of digital technologies
With major telecom companies investing heavily in digital technologies and information and communications technology (ICT) innovations, the client wanted to understand how digital technologies will reshape the landscape for new telecom companies.
US telecom industry challenge #2 – Need for better operational support
The client noted that operational support services such as order fulfillment, service configuration, and customer care services were becoming increasingly complex in the US telecom industry. These challenges were subsequently increasing the financial overhead for companies in the US telecom industry. Therefore, with Infiniti’s market intelligence engagement, the client wanted to analyze processes adopted by top telecom companies in the US to ensure better operational support for customers.
US telecom industry challenge #3 – Security and operational risks
To provide high-quality and reliable data and voice services, telecom service providers are compelled to upgrade their IT and connectivity infrastructure. However, this has increased security threats for companies operating in the US telecom industry. With Infiniti’s market intelligence solution, the client wanted to identify all operational and security risks in the industry and tackle them.
With over 15 years of experience in serving many companies across the globe, our experts helped the client to devise a sound market entry plan to enter the US telecom industry.
By conducting market opportunity analysis, our experts helped the client to review all barriers to market entry and assess markets’ readiness for new offerings, including digital technologies and ICT innovations. With our help, the client was able to understand how digital technologies will reshape the US telecom industry in the years to come.
Our market research experts also conducted competitive intelligence engagement. This phase of the market intelligence engagement helped the client to analyze the business strategies adopted by top US telecom services providers.
The experts also conducted a risk assessment. This phase of the engagement helped the client to identify current and potential risk in the US telecom industry. By understanding risks impeding the business operations of telecom service providers in the US, the client was able to take proactive approaches to tackle them.
The experts at Infiniti Research even evaluated the capital requirements for entering the US telecom industry and identified the right partners to support the client’s business processes.
The insights obtained from Infiniti’s market intelligence engagement helped the client to understand US telecom industry size, market opportunities, US telecom industry growth rate, and potential risks. Our experts also helped the client to gain a deeper understanding of the US telecom industry challenges. Furthermore, the experts supported the client in building strategies to respond to competitive threats.
The experts also helped the client to devise risk management strategy and evaluate the potential for their services in the US telecom sector. This helped them to successfully establish their business operations in the United States. Also, within two years of entering the new market, they were able to establish themselves as one of the top 10 telecom service providers in the US.