A renowned automotive manufacturer leveraged Infiniti’s market intelligence report to enter the automobile industry in India
Benefits of Market Intelligence Report
Effective utilization of the market intelligence report essentially fosters an informed decision-making process that is crucial to grow and survive in a competitive and dynamic market. The main objective of a market intelligence report is to offer a holistic view of the market, its ongoing trends, and factors that will either make or break the market. On a broader sense, the market intelligence report offers a SWOT analysis to a prospective client who is seeking to do business in an unfamiliar terrain. This analysis helps the client to consider the do’s and don’ts of a market and devise a cohesive and a foolproof strategy to tackle the vulnerabilities in the market. The analytical approach undertaken by the market intelligence experts gives insights into the thriving segments of the market, which subsequently helps in making investments with minimum or no losses. These insights also help in identifying the potential risks that might hamper business operations.
Automobile Industry in India
Owning a vehicle has ceased from being a matter of luxury to a dire necessity in India. Increasing urbanization is majorly boosting the buying power of the consumers; thereby, promoting the growth of the automobile industry in India. Innovative automotive manufacturers are proliferating the automobile industry in India to cater to the whims of car connoisseurs. Moreover, the improving buying power of the consumers is supplemented with an array of financial offerings in the form of car loans. This is prompting automobile sales to a great extent. In addition, the automobile industry in India offers lucrative prospects for foreign investments by virtue of the fact that India is improving on nine out of ten parameters when it comes to the ease of doing business.
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