Market Potential Assessment for Confectionery Oils and Fats Applications in the Food Industry through

March 6, 2017

While the clean label may be bringing new life to the market for some saturates, confectionery oils and fats may face some dichotomy among consumers as they tend to be high on saturates, from a coating perspective.

Fats and confectionery oils are essential raw materials and functional ingredients for a variety of food products including confectionery, bakery, ice creams, emulsions, and sauces, shortenings, margarine, and other specially tailored products. Besides conferring desirable characteristics on several foods – contributing tenderness to the shortened cake – fats also impart flavor to food products and impact the order in which components of flavor are released when they are eaten.

Globally, health concerns have reached its peak especially due to a rise in health complications, driving several individuals, especially Millennials, around the world to change their lifestyle and eating habits completely. This has influenced the need to develop products with low-fat content, which has resulted in a change in the consumer’s preferences. The development of new food products using fat substitutes presents a significant business opportunity for companies with an objective to reduce costs or substitute trans fat or saturated fat. However, the successful development of such products is a major challenge considering fats and oils not only play a fundamental role in determining the desirable physicochemical and sensory attributes but also because the customers who wish or need to replace these ingredients seek products with characteristics very close to those of the original product.

For companies looking to invest in this dynamic market space, it is crucial to assess the industry’s value chain, supply and demand outlooks, and supplier profiles to enable better marketability of their products. Our market potential assessment solutions provide companies with an in-depth understanding of the recent developments and innovations in the market to help them improve their business’ operating model. Furthermore, our consumer segment analysis employs varied sources of information to generate a holistic overview of the company’s existing market space, competition, customers, problems, and growth prospects of newly launched products.

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Brochure CTAThe Business Challenge

To gain effective insights into changing consumers’ preferences in this dynamic market, price profiles, and supply and demand outlooks, the client – a leading global agribusiness and food company with integrated operations from the farm field to the retail shelf – approached Infiniti to carry out a market potential assessment study on the fats and confectionery oils applications across the food industry. The scope of this market potential assessment study was to assess the change in market dynamics and demand-supply trends specific to food applications in specific geographical locations, including North America, Brazil, and Western Europe.

The primary aim of this market potential assessment engagement was to develop a global profile for oils and fats in food applications, which would support the global agribusiness and food company’s strategic growth plans across the target segments.

At Infiniti, our team of market potential assessment professionals understand that to develop an effective market entry strategy, following recent innovations and developments in the market through journals and reaching out to prominent stakeholders such as KOLs, industry experts, product users, and procurement experts is of utmost importance for investors. Moreover, our industry experts also interacted with prominent stakeholders responsible for the distribution and sales of similar products to analyze the trends in the market.

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Solution Offered and Business Impact

To understand the market and supplier dynamics specific to confectionery oils and fats in each region, our industry specialists engaged in extensive discussions with industry experts, business executives and market stakeholders. Our research team also referred to paid industry databases, annual reports, media platforms, news aggregators, industry forums and company presentations to develop initial market hypotheses and identify stakeholders for primary research. Our detailed assessment of the market landscape provided regional profiles of each region under focus covering supply outlooks, demand outlooks, price profiles, market volumes for key segments, and major trends. The insights obtained through this market potential assessment study would help the global agribusiness and food company develop effective marketing strategies for its products.

By following a blended approach comprising of an analysis of country-specific data on influential decision-makers and key players in the value chain, our market potential assessment team carried out a market assessment for each country under focus. This market potential assessment study offered a brief description of the change in market dynamics and demand-supply trends specific to food applications in specific geographic regions including North America, Brazil, and Western Europe. Furthermore, to meet the client’s specific business requirements, a global profile for oils and fats in food applications was developed.

In a short period of 12 weeks, the client – a global food and agribusiness corporation – was able to gain a detailed understanding of the profiles of leading oil and fat suppliers in each region with a specific focus on their capabilities.

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Benefits of Our Integrated Approach?

In a mere span of 12 weeks, the client was able to derive significant knowledge of the confectionery oil and fats segment and was able to quantify potential market opportunities for its products in the food industry. The additional option of report customizability coupled with our unparalleled expertise in offering services for market entry helped them understand the market space better and identify lucrative market opportunities to stay ahead of its competitors.

Here are some of the key points appreciated by our clients

  • Dedicated Market Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated client management team customizes reports to suit business requirements and offers the best insights for every dollar spent.


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