Business Challenge
A global professional engineering services provider wanted Infiniti Research to provide consulting services for planning its market entry into the Dewatering Equipment market in the Middle East and North America.
Situation
The client wanted to utilize emerging market opportunities across the Middle East and North America for dewatering equipment and was looking for strategic consulting services for a complete market entry plan.
Approach
We conducted a detailed assessment including situation analysis, market size, market structure, and identifying high potential growth segments for each region, along with an analysis of the potential end-user segments and obtained insights specific to their emerging requirements.
Impact
Based on our insights, the client was able to assess the market situation and critical success factors in each region, determine the right time for entering the market, and identify the best route to entry in the market.
