Market Basket Analysis Helped an Online Retailer Refocus Attention on Customers’ Needs and Enhance Quarterly Sales by 12% – Infiniti Research Success Story

Market Basket Analysis Helped an Online Retailer Refocus Attention on Customers’ Needs and Enhance Quarterly Sales by 12% – Infiniti Research Success Story

Business Challenge  Recent improvements in data analytics technology have opened up a world of possibility for online retailers to enhance their operational efficiency and delight their customers. The advancements have made it easy for decision-makers to determine product affinity and understand the reason behind products being purchased together. Also, as customer needs and preferences sway [...]

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