Based on our insights, the IT and hardware service client gained detailed insights on the market and attitude of customer segments. The insights helped them devise their go-to-market strategies and revisit their existing strategies.
Leading Food Processing Company Leveraged Path to Purchase Research to Inform Product Merchandising
The pandemic outbreak and subsequent lockdowns have drastically altered economies, impacting the day-to-day lives of consumers globally. This has affected the purchase funnel as well as the motivations driving customers’ purchase decisions. Given the rapid changes in...