Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

About the Client  The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide. Business Challenge  The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, [...]

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