Business Challenge
A leading player in the Bakery market wanted to assess the market and competitive landscape for its frozen bakery products in the US.
Situation
The client wanted to understand the market potential and reformulate its business strategies by obtaining insights specific to its frozen bakery products. It wanted advisory on strategies to increase its market share.
Approach
We conducted a detailed market assessment including market size, market structure, and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on the competitive landscape.
Impact
The client was able to make changes to its sales and marketing structure based on our insights. It was also able to gain insights on customer preferences and improve its product offerings.
