Business Challenge
A leading HVAC equipment manufacturer wanted to gain insights on the market landscape and market price levels of its major product offerings in 10 European and North American countries.
Situation
The client wanted to assess the landscape of the HVAC Equipment market in each country, understand the market potential, growth prospects, competitive landscape, and obtain insights on price points and price forecast based on demand and market trends.
Approach
We conducted a detailed market assessment including market size, market structure, and identified key growth drivers. We also conducted in-depth interviews with key market stakeholders to derive insights on future price levels.
Impact
The client utilized our insights to quantify the market opportunities and align its strategies to use the growth drivers to its advantage. Also, it was able to adjust its price points to match industry standards and firm up future strategies based on forecast demand.
